I-Social Media & Influencer Marketing

Ukuphumelela ku-Facebook Marketing Kuthatha Indlela "Yonke Imithombo Yedatha Kwideski"

Kwabakhangisi, i-Facebook iyi-gorilla engu-800-pound ekamelweni. I Pew Research Center ithi cishe ama-80% abantu baseMelika abasebenzisa i-Facebook, ngaphezu kokuphindwe kabili inombolo abasebenzisa i-Twitter, i-Instagram, i-Pinterest noma i-LinkedIn. Abasebenzisi be-Facebook nabo bazibandakanye kakhulu, ngaphezu kwezingxenye ezintathu kwezine zabo ezivakashela isayithi nsuku zonke futhi ngaphezu kwesigamu sokungena izikhathi eziningi ngosuku.

Inani labasebenzisi benyanga be-Facebook abasebenzayo emhlabeni wonke limi cishe cishe 2 billion. Kepha kubakhangisi, izibalo ze-Facebook ezibaluleke kakhulu zingaba yilezi: Abasebenzisi bachitha isilinganiso 35 imizuzu usuku enkundleni yezokuxhumana. Abakhangisi abakwazi ukukhokhela hhayi ukuncintisana ku-Facebook - kungaba ukudela umhlabathi omningi kwabaqhudelana nabo, nokho abaningi bakuthola kuyinselele: Ama-94% wabakhangisi basebenzisa i-Facebook, kodwa bangama-66% kuphela abaqinisekayo ukuthi kuyindlela ephumelelayo yokusabalalisa okuqukethwe.

Kungani kunomehluko? Akukhona ukuthi i-Facebook ayinikezi izinketho eziningi zokusiza abakhangisi bathole izethameli zabo eziqondiwe: Kunezimfanelo zamakhasimende ezingu-92 ezitholakalayo abathengisi abangazikhetha ukuze baziqondise, okuhlanganisa indawo, uhlobo lwedivayisi yeselula, isistimu yokusebenza, izithakazelo zomuntu siqu, izibalo zabantu kanye nokuziphatha komsebenzisi. Yingakho i-Facebook ikhokhisa inani le-premium ngokuchofoza ngakunye, izindleko ngesixhumanisi ngasinye, izindleko zokuvelayo eziyinkulungwane kanye nezindleko zesenzo ngasinye.

Kodwa kubakhangisi abaningi kakhulu, lezi zinketho zokwenza ngokwezifiso azihumushi emathubeni angempela. Abakhangisi basabhekene nezithiyo ekukhiqizeni i-ROI nokukhetha kahle nangempumelelo izethameli. Abadayisi be-Savvy bangase babe namasu okusebenzelana namakhasimende endaweni, okuhlanganisa nokuqukethwe okuphoqayo, kodwa kukhiqiza i-ROI kuphela uma bekwazi ukuyisa izethameli ezihlosiwe.

Ngakho-ke abathengisi bakufeza kanjani lokhu? Ukwenza iphrofayela yezethameli kuyimpendulo evamile, kodwa ukuze baphumelele ngempela, abathengisi kudingeka babheke ngale kwedatha ehlinzekwa yi-Facebook. Isu elisebenzayo lokumaketha le-Facebook lihlanganisa idatha evela emithonjeni eyahlukene, okuhlanganisa ulwazi lwe-CRM njengokwenziwe, umlando wokuthenga, nokusebenzisana. Kufanele futhi ifake idatha yocwaningo lwenhlolovo, njengokuthandwa yikhasimende, ukungathandwa, amanani okubikwe ngamakhasimende, kanye nokuthandwayo.

Ukuze ukhiqize i-ROI ngecebo lokumaketha le-Facebook, abathengisi kufanele bahlanganise i-CRM kanye nemiphumela yocwaningo ngokuhlaziywa kwedatha. Lena indlela enhle yokugcwalisa izikhala phakathi kolwazi lwamakhasimende abo kanye namaphrofayili e-Facebook. Kuphinde kunike ithimba lezentengiso ithuba lokuhlonza ukuxhumana phakathi kwamaphrofayili e-Facebook wamakhasimende kanye nolwazi lwamakhasimende okuphathelene nenkampani kanye naphakathi kwezithakazelo ze-Facebook zamakhasimende kanye nedatha yephrofayela ye-CRM ekhona.

Lapho abathengisi bexhuma imininingwane ye-Facebook ne-CRM kanye nedatha yenhlolovo, bathola ukuqonda okukhulu ngababukeli babo. Ukwenza lokho kuxhumana kwenza abakhangisi bathole imilayezo ephoqayo phambi kwabantu abalungile, futhi kuvumela inkampani ukuthi ilethe isithombe somkhiqizo esingenazihibe kuzo zonke iziteshi. Leli su liphinde livumele abakhangisi ukuthi badale izilinganiso zokusebenza kahle kakhulu, bagcine inhlangano isendleleni.

Lapho abakhangisi bazi okwengeziwe ngamakhasimende abo, kulapho bekwazi khona ukuxhumana nabo kangcono. Ukuletha umuzwa wamakhasimende omuhle, ongenazihibe kuzo zonke iziteshi, kuhlanganisa nenkundla yezokuxhumana, kubalulekile ekwakheni ukwethembeka nokusungula ukwethenjwa. Isayensi yedatha iyindlela engcono kakhulu yokwenza imikhankaso ibe ngeyakho, futhi izinkampani ezihlanganisa i-CRM nedatha yenhlolovo namandla okuthengisa anamandla e-Facebook zingashayela i-ROI yezokuxhumana futhi zandise isisekelo samakhasimende azo.

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