Inethiwekhi Yesikhangiso
Martech Zone izihloko ezimakiwe inethiwekhi yesikhangiso:
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Ubuchwepheshe Bokukhangisa
Douglas KarrMar 28, 2023
Iyini I-Demand-Side Platform (DSP)?
Inkundla ye-demand-side (DSP) yisixazululo sesofthiwe esivumela abakhangisi nabakhangisi ukuthi bathenge i-inventory yezikhangiso zedijithali kuzo zonke izikhangisi ezihlukene, amanethiwekhi, nabashicileli ngesikhathi sangempela, besebenzisa isixhumi esibonakalayo esisodwa. Iqondisa inqubo yokuthenga abezindaba futhi isiza abakhangisi ukuthi baqondise izethameli ezithile ngempumelelo. Ukuze uqonde ukuthi iyini i-DSP nokuthi ingena kanjani ekuthengeni izikhangiso okuhleliwe…
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Ubuchwepheshe Bokukhangisa
Douglas KarrSepthemba 18, 2015
Izindlela Ezi-13 Zokukhomba Ukukhangisa Kwakho Kokubonisa
Ukukhangisa kombukiso kuyaqhubeka nokuthuthuka ngobunyoninco bakho njengoba sike saxoxa ngaphambili kungxoxo yethu mayelana nokukhangisa ngohlelo noPete Kluge we-Adobe. Uma ucabanga ngokunweba izinyuso zakho zibe ukukhangisa okuboniswayo, kunezindlela ezimbalwa ezitholakalayo zokukhomba okuvelayo kokukhangisa ukuze uzame ukuthwebula izethameli ezihambisana kakhulu, amanani okuchofoza aphezulu, nokuguqulwa okuthuthukisiwe: I-Brand Targeting...
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Ukukhangisa Okuqukethwe
Douglas KarrUJan 17, 2014
I-Brand.net: Ukukhangisa kwe-Precision Geographic neDatha-Driven Display
Izolo ngidle isidlo sasemini nomngane omkhulu u-Troy Bruinsma, isikhulu esiphezulu sezokuthengisa nokumaketha. Eminyakeni embalwa edlule, sasebenza emikhankasweni yeposi eqondile kaTroy lapho esebenzela inkampani yamakhebula. Sisebenzisa ukuhlanzwa kwedatha, idatha yekhasimende lakhe, idatha yabo yokubhalisa, idatha yezibalo zabantu kanye ne-TON yomsebenzi…