Ama-Globys
Martech Zone izihloko ezimakiwe Ama-Globys:
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Ezohwebo kanye nokudayisa
I-Amplero: Indlela Engcono Yokunciphisa Ikhasimende Elimnyama
Uma kuziwa ekwehliseni ukuxokozela kwamakhasimende, ulwazi lungamandla ikakhulukazi uma lusesimweni sokuqonda okucebile kokuziphatha. Njengabakhangisi senza konke esingakwenza ukuqonda ukuthi amakhasimende aziphatha kanjani nokuthi kungani ehamba, ukuze sikwazi ukukunqanda. Kepha okuvame ukutholwa abathengisi yincazelo ye-churn esikhundleni sokubikezela kwangempela kwengozi ye-churn.…
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Izibalo nokuhlola
Abakhangisi Nokufunda Komshini: Kuyashesha, Kuhlakaniphile, Kuyaphumelela
Sekungamashumi eminyaka ukuhlola kwe-A/B kusetshenziswa abakhangisi ukuze banqume ukusebenza kahle kokunikezwayo kumazinga okuphendula okushayela. Abakhangisi baphrezenta izinguqulo ezimbili (A no-B), balinganise izinga lokuphendula, banqume owinile, bese beletha lokho okunikezwayo kuwo wonke umuntu. Kodwa, asibhekane nakho. Le ndlela ikhubazekile, iyadina, futhi ayilungile ngendlela engenakuthethelelwa - ikakhulukazi uma uyisebenzisa...
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Ukukhangisa Okuqukethwe
Qonda. Yiba kuBrand. Yakha ukwethembana.
Yize amasu okumaketha asekelwe ku-inthanethi engase apholile kunesikhangiso esidala esiyisicefe, leyo nto yokuphola ayikukhululi ekwenzeni umsebenzi oyisisekelo wokwenza uphawu. Wonke ama-touchpoint angamathuba abalulekile okukhulisa uthando lomkhiqizo wakho nezithameli oziqondise. Qonda ukuthi umuntu ngakolunye uhlangothi lwengxoxo usebenzisa kanjani lobo buchwepheshe bedijithali. Ukuliphi izinga...