bobuqiniso
Martech Zone izihloko ezimakiwe ubuqiniso:
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I-Social Media & Influencer Marketing
Douglas KarrFeb 29, 2024
Amathrendi Okukhangisa Kwe-Influencer: Ochwepheshe Baveza I-Strategic Evolution kanye Nemininingwane Ebalulekile yango-2024
I-Influencer marketing ingenye yezimboni ezishintsha ngokushesha njengoba iphinde ibe ngeyesimanjemanje. Futhi futhi - enye yalezo ezikhula njalo. Ngonyaka odlule imboni yafinyelela ku-$21.1 billion, isuka ku-$16.4 billion ngonyaka odlule. Ukunwetshwa okwengeziwe kulindeleke ngo-2024, futhi amabhrendi azi ukuthi lokhu kuyiqiniso: bayanda abakwabayo…
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Ukukhangisa Okuqukethwe
U-Adam EncaneFeb 22, 2024
Kusuka Kumaphikiseli Kuya Kubantu: Ukuvela Kwama-avatars Ekubhrendeni Kwedijithali
Ama-avatars aqhamuke emashumini eminyaka edlule njengethuluzi elinamandla lokufaka uphawu lomkhiqizo, okuvumela izinkampani ukuthi zenze ubunikazi obuhlukile, zihlanganyele ngokujulile nezithameli zazo, futhi zivelele ezimakethe ezigcwele abantu. Omunye wama-mascot womkhiqizo wokuqala futhi owaziwa kakhulu yi-Michelin Man, eyaziwa nangokuthi i-Bibendum. Idalelwe inkampani yamasondo i-Michelin, i-Michelin Man yethulwa ngo-1894…
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I-Social Media & Influencer Marketing
Douglas KarrFeb 3, 2024
Yini Enza Abathengi Bafune Ukulandela Ibhrendi Ku-Social Media ngo-2024?
Inkundla yezokuxhumana isiphenduke inkundla yokuxhumana nabantu; isiphenduke ihabhu eliguqukayo lemikhiqizo yokuxhumana namathemba namakhasimende. Isizathu salolu shintsho sigxile kakhulu ekuziphatheni nasekukhethweni kwabathengi. Ukuqonda ukuthi kungani abantu belandela amabhrendi ezinkundleni zokuxhumana kunganikeza imininingwane ebalulekile ekuklameni amasu ahambisana nezethameli eziqondiwe. I…
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I-Social Media & Influencer Marketing
Douglas KarrUJan 24, 2024
Uhlu Oluphelele Lwezinzuzo Zokumaketha Kwezokuxhumana Kwanoma Iliphi Ibhizinisi
Sezadlula izinsuku lapho izinkampani zazinquma kuphela izwi lomkhiqizo wazo, ukulandisa, namasu okumaketha. Namuhla, amandla eqiniso asezandleni zabathengi namakhasimende ebhizinisi, amazwi abo ezinkundleni zokuxhumana anekhono elimangalisayo lokwenza noma ukuphula uphawu. Lolu shintsho luguqule inkundla yezokuxhumana yaba inkundla ebalulekile lapho ukuqinisekiswa kwamakhasimende kungekona nje…
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Ukuhlakanipha okungekhona okwangempela
UDrew McLellanUJan 9, 2024
Ukushada Nobuhlakani Ngezobuchwepheshe Bokuqaphelisa Umkhiqizo
Intuthuko kwezobuchwepheshe ibumba kabusha indlela abantu abahlanganyela ngayo nayo yonke into - ngisho nabanye. Amabhrendi ayalibona leli qiniso, futhi alungise ukufinyelela kwawo ngendlela efanele. Vele ucabangele inani ledatha nezibalo ezingena ekudalweni kwesikhangiso esilula. Abakhangisi basebenzisa imininingwane etholakala kudatha ukuze benze okuqukethwe okukhuthaza abantu ukuthi benze okuthile. Ukushada ngobuciko kanye nobuchwepheshe yikhona…
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Umcimbi Wokumaketha
Douglas Karr-Nov 11, 2023
Sikufisela Usuku Lomakadebona
UMongameli u-Eisenhower wasayina isimemezelo sokuqamba kabusha uSuku Lwezempi lube Usuku Lomakadebona ngo-1954, eminyakeni edlule. Unyaka ngamunye, uSuku Lomakadebona lugujwa ngoNovemba 11. Usuku Lomakadebona lugujwa ngoNovemba 11 ukuphawula isikhumbuzo sempi eyaqeda iMpi Yezwe I. Isivumelwano sokuvikela izikhali phakathi kwama-Allies neJalimane sasayinwa ngehora leshumi nanye lweshumi nanye...
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Ukukhangisa Okuqukethwe
Tony PatrickAug 29, 2023
Ukuhlakulela Ukwethenjwa: Yini Ethinta Ukwethembeka Kwewebhusayithi Yakho?
Emhlabeni wethu oqhutshwa idijithali, ukusungula nokugcina ukwethembeka kwewebhusayithi kuyisisekelo sokuba khona kwakho ku-inthanethi kanye nesisekelo owakhela phezu kwaso umkhiqizo wakho. Ngakho-ke, kubalulekile ukuqonda ukuthi yini ethinta ukwethembeka kwesayithi. Abathengi be-B2B bangama-57% kuya ku-70% ngocwaningo lwabo lokuthenga ngaphambi kokuxhumana nabadayisi. Futhi abathengi abangu-9 kwabayi-10 bagcizelela ukuthi okuqukethwe ku-inthanethi kunomthelela omkhulu ekuthengeni…
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Ukukhangisa Okuqukethwe
Douglas KarrKwangathi 19, 2023
Ingqikithi Yesu Lebhrendi Elisebenzayo Nobukhulu Balo Obuhlukahlukene
Isu lomkhiqizo lingachazwa njengohlelo lwesikhathi eside ibhizinisi elisungulayo ukuze kuthuthukiswe uhlobo oluphumelelayo olufinyelela izinhloso ezithile. Ihlanganisa umgomo wenkampani, izindinganiso, izithembiso, kanye nendlela exhumana ngayo nezithameli, ngenjongo eyinhloko yokukhuthaza ukuhlonza okuyingqayizivele, okungaguquki emakethe. Ukucacisa, isu lomkhiqizo aliphathelene…
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I-Social Media & Influencer Marketing
Wendy MeiApr 21, 2023
Ukusuka kokungathonywa kuye kuye koyiqiniso: I-Societal Shift iphindela emuva ku-Social Media
Inkundla yezokuxhumana idale isizukulwane esisha sabagqugquzeli abafuna udumo nengcebo. Ngokungafani nosaziwayo baseHollywood nosaziwayo bezemidlalo, noma ngubani angaba umgqugquzeli uma akha ngempumelelo umkhiqizo nokulandela. Kodwa-ke, abagqugquzeli basanda kubhekana nokuhlehla ngenxa yokungabi naqiniso ekuthandeni kwabo njengokubukeka kwabo, indlela yokuphila, nalokho abakushoyo nabakwenzayo. Sise...
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Ukukhangisa Okuqukethwe
UTom KuhrMar 29, 2021
Amathrendi Wokumaketha: Ukukhuphuka kweNxusa noMdali Isikhathi
Unyaka ka-2020 uyishintshe kakhulu indima yenkundla yezokuxhumana ezimpilweni zabathengi. Kwaba umugqa wempilo kubangani, umndeni kanye nozakwethu, inkundla yezishoshovu zezombangazwe kanye nesizinda semicimbi ezenzakalelayo nehleliwe kanye nemibuthano. Lezo zinguquko zabeka isisekelo samathrendi azobumba kabusha umhlaba wokumaketha wenkundla yezokuxhumana ngo-2021 nangale kwalokho, lapho kusetshenziswa khona amandla…