B2b Ukwenza kube ngokwakho
Martech Zone izihloko ezimakiwe b2b ukwenza kube ngokwakho:
-
I-imeyili Marketing & Automation
I-B2B Martech: Ukusebenzisa Amasu Okuthengisa Abathengi Emhlabeni Webhizinisi
Izixuku zikhulumile - phakathi kwesidingo sokuhlangenwe nakho kwamakhasimende edijithali nokusebenza kahle kwebhizinisi ledijithali, indawo yobuchwepheshe bokumaketha ikhule ngo-24% owengeziwe kusukela ngo-2020. Kodwa ukutshalwa kwezimali okuningi kwe-martech nokuthuthuka kugxile kakhulu ebhizinisini kuya kubhizinisi (B2C). ) umkhakha (isb, iqiniso elithuthukisiwe le-e-commerce noma igrosa kanye nezinketho zokukhokha ezithuthukisiwe zedijithali ezisiza ukukhuthaza umkhiqizo...
-
Izingxenyekazi zeCRM kanye nezeDatha
Kungani Abathengi Bengaphansi Kwe-B2B E-Commerce Personalization (Nendlela Yokukulungisa)
Ulwazi lwamakhasimende sekuyisikhathi eside, futhi lusaqhubeka, luyizinto eziza kuqala kumabhizinisi e-B2B ohambweni lwawo olubheke kuguquko lwedijithali. Njengengxenye yalolu shintsho oluya kudijithali, izinhlangano ze-B2B zibhekene nenselelo eyinkimbinkimbi: isidingo sokuqinisekisa kokubili ukuvumelana kanye nekhwalithi kuyo yonke imizwa yokuthenga ku-inthanethi nokungaxhunyiwe ku-inthanethi. Nokho, naphezu kwemizamo emihle kakhulu yezinhlangano kanye nokutshalwa kwezimali okukhulu kwedijithali kanye…
-
I-imeyili Marketing & Automation
Yini i-B2B Account-based Marketing (ABM)?
Ithimba lakho labadayisi lizizwa kanjani ngempela mayelana nokumaketha kwakho? Noma nini lapho abakhangisi be-B2B bebuzwa lowo mbuzo, izimpendulo zitholakala emhlabeni wonke. Abakhangisi bazizwa sengathi bagoba emuva ukuze balethe ivolumu enkulu yomkhondo, futhi ukuthengisa akuzwakali uthando. Ukushintshana kuhamba kanje. Ukuthengisa: Silethe I-1,238 Marketing Qualified Leads (MQLs) kule kota, 27%…