Ukuqonda Ukukhangisa Okuhleliwe, Amathrendi Ako, kanye Nabaholi Be-Ad Tech

Sekungamashumi eminyaka ukukhangisa ku-inthanethi kuhluke kakhulu. Abashicileli bakhethe ukunikela ngezindawo zabo zezikhangiso ngqo kubakhangisi noma bafake izindawo ezithengiswayo ukuze izimakethe zezikhangiso zizibhide futhi zizithenge. Vuliwe Martech Zone, sisebenzisa indawo yethu yezikhangiso kanje... sisebenzisa i-Google Adsense ukwenza imali ngezihloko namakhasi anezikhangiso ezifanele kanye nokufaka izixhumanisi eziqondile nokubonisa izikhangiso nezinkampani ezisebenzisana nazo nabaxhasi. Abakhangisi babejwayele ukuphatha mathupha

Amathrendi e-MarTech Ashayela Ukuguqulwa Kwedijithali

Ochwepheshe abaningi bezentengiso bayazi: eminyakeni eyishumi edlule, ubuchwepheshe bokuthengisa (Martech) buye baqhuma ekukhuleni. Le nqubo yokukhula ngeke yehle. Eqinisweni, ucwaningo lwakamuva lwango-2020 lukhombisa ukuthi kunamathuluzi obuchwepheshe bokuthengisa angaphezu kuka-8000 emakethe. Abathengisi abaningi basebenzisa amathuluzi angaphezu kwamahlanu ngosuku olunikeziwe, nangaphezulu kwangama-20 sebebonke ekwenzeni amasu abo okumaketha. Amapulatifomu eMartech asiza ibhizinisi lakho ukuthi liphinde lithole utshalomali nosizo

I-Artificial Intelligence (AI) kanye neRevolution Of Digital Marketing

Ukumaketha kwedijithali kungumongo wawo wonke amabhizinisi e-ecommerce. Isetshenziselwa ukuletha ukuthengisa, ukukhulisa ukuqwashisa komkhiqizo, nokufinyelela kumakhasimende amasha. Kodwa-ke, imakethe yanamuhla igcwele, futhi amabhizinisi e-ecommerce kumele asebenze kanzima ukushaya umncintiswano. Hhayi lokho kuphela - kufanele futhi balandelele izindlela zakamuva zobuchwepheshe futhi basebenzise amasu wokumaketha ngokufanele. Enye yezinto ezintsha zobuchwepheshe ezingaguqula ukumaketha kwedijithali ubuhlakani bokufakelwa (AI). Ake sibone ukuthi kanjani. Izinkinga Ezibalulekile Namuhla

mParticle: Qoqa uphinde uxhume idatha yamakhasimende ngama-API aphephile nama-SDK

Iklayenti lakamuva ebesisebenza nalo belinokwakhiwa okunzima okuhlangana ndawonye amapulatifomu ayishumi nambili kanye nezindawo zokungena ezingaphezulu. Umphumela waba ithoni lokuphindwaphindwa, izingqinamba zekhwalithi yedatha, nobunzima bokulawula ukwenziwa okuqhubekayo. Ngenkathi befuna sengeze kokunye, sincoma ukuthi bakhombe futhi basebenzise i-Customer Data Platform (CDP) ukuphatha kangcono wonke amaphuzu wokufaka idatha kumasistimu abo, ukuthuthukisa ukunemba kwedatha yabo, ukuthobela