Izibalo ze-Ecommerce: Umthelela Wobhadane Lwe-COVID-19 kanye ne-Lockdowns Ekuthengiseni naku-Intanethi

Umthelela walolu bhubhane nakanjani ubenze bobabili abawinile nabahluliwe kulo nyaka. Ngenkathi abathengisi abancane bephoqeleka ukuvala iminyango yabo, abathengi bakhathazekile nge-COVID-19 beqhutshwa uku-oda online noma ukuvakashela abathengisi babo bebhokisi elikhulu. Imingcele ebhebhetheka nohulumeni ehambisanayo iphazamise yonke imboni futhi kungenzeka sibheke imiphumela emibi eminyakeni ezayo. Ubhadane lwashesha ukuziphatha kwabathengi. Abathengi abaningi babengabaza futhi baqhubeka nokuthandabuza

Amasu wezohwebo we-Multichannel E-commerce wesizini yamaholide eguqukayo

Umqondo woBlack Friday noCyber ​​Monday njengosuku olulodwa lwe-blitz ushintshile kulo nyaka, njengoba abathengisi abakhulu bekhangisa ngamadili weBlack Friday no-Cyber ​​Monday kuyo yonke inyanga kaNovemba. Ngenxa yalokhu, sekunciphile ngokugxila isivumelwano sosuku olulodwa, ebhokisini lokungenayo elivele liminyene, nokuningi ngokwakha isu lesikhathi eside nobudlelwano namakhasimende kuyo yonke inkathi yamaholide, ukuvula amathuba afanele we-ecommerce ku izikhathi ezifanele

I-2019 Black Friday & Q4 Facebook Ad Playbook: Ungahlala kanjani Usebenza Ngokufanele Uma Izindleko Zikhuphuka

Isikhathi sokuthenga ngamaholide sesifikile. Kubakhangisi, i-Q4 futhi ikakhulukazi isonto elizungeze uLwesihlanu omnyama akufani nanoma yisiphi esinye isikhathi sonyaka. Izindleko zesikhangiso zivamise ukukhuphuka ngo-25% noma ngaphezulu. Umncintiswano wokusungulwa kwekhwalithi uyesabeka. Abakhangisi be-Ecommerce baphatha isikhathi sabo se-boom, kanti abanye abakhangisi - njengemidlalo yeselula nezinhlelo zokusebenza - banethemba lokuvala unyaka uqine. Late Q4 yisikhathi esimatasa kakhulu sonyaka se-

Amathiphu ama-5 Wokuthuthukisa Okuhlangenwe Nakho Kwe-imeyili Yeholide ngo-2017

Ozakwethu abakwa-250ok, iplatifomu yokusebenza kwe-imeyili, kanye neHubspot neMailCharts banikeze ngemininingwane ebalulekile nokwahluka ngeminyaka emibili edlule yedatha yeBlack Friday neCyber ​​Monday. Ukukunikeza izeluleko ezinhle kakhulu ezitholakalayo, uJoe Montgomery wama-250ok uhlanganyele noCourtney Sembler, uProfesa Wokungenayo e-HubSpot Academy, noCarl Sednaoui, uMqondisi Wezokumaketha kanye noMsunguli Wokubambisana eMailCharts. Imininingwane ye-imeyili efakiwe ivela ekuhlaziyweni kweMailCharts kwama-1000 aphezulu

Ukuncoma i-Omnichannel yeBlack Friday neCyber ​​Monday

Akungabazeki ngakho, ukuthengisa kwenziwa ushintsho olunamandla. Ukushintshashintsha okuqhubekayo phakathi kwazo zonke iziteshi kuphoqa abathengisi ukuthi bacijise amasu abo okuthengisa nokumaketha, ikakhulukazi njengoba besondela kuBlack Friday nakuCyber ​​Monday. Ukuthengiswa kwedijithali, okubandakanya i-inthanethi neselula, ngokusobala yizindawo ezigqamile ezitolo. ICyber ​​Monday 2016 ithathe isihloko sosuku lokuthengisa oluku-inthanethi olukhulu kunawo wonke emlandweni wase-US, ngo- $ 3.39 billion ngokuthengiswa online. Kwafika uLwesihlanu Olumnyama