Imikhiqizo Nokumaketha Okuqukethwe: Qaphela iHype

UMichael Brito, oyiPhini likaMongameli oPhethe oMkhulu Wezokuhlelwa Kwezamabhizinisi Kwezenhlalo e-Edelman Digital (nakuwo wonke amaqanda amahle), usanda kubhala ngemikhiqizo emibili esusa ngonya ukukhangisa kwayo ekugxileni kwezikhungo zemidiya. Ngikuthola kukhuthaza ukuthi abamukeli bokuqala bezinkampani baguqula amasu abo wokumaketha okuqukethwe abe yipulatifomu ebanzi, ebamba iqhaza. Ngesikhathi esifanayo nalolu shintsho, noma kunjalo, kunezinye izitayela zokumaketha okufanele sizilandele ngeso elibucayi,

Ngabe inkampani yakho ibiza malini?

Kukhona i-Wal-mart eyodwa kuphela. I-Wal-mart yinkampani enesiphakamiso senani elilodwa kuphela: amanani ashibhile. Isebenza neWal-mart ngoba bangathengisa umkhiqizo ofanayo ushibhile kunesitolo esilandelayo sokuthengisa. Awuyena uWal-mart. Awukwazi ukuya emsebenzini ukuthola ukuthi wehlisa kanjani amanani nsuku zonke. Nawe akufanele. Inkampani yakho ihlukile futhi ayinakho enye inkampani engakunikeza. Inhloso yakho yokumaketha kufanele kube ukuzihlukanisa phakathi kwakho