Isu Lokuqukethwe
Martech Zone izihloko ezimakiwe isu lokuqukethwe:
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Izibalo nokuhlola
Douglas KarrMar 11, 2024
Umhlahlandlela Wesethulo ku-Pinterest Metrics
I-Pinterest iyinhlanganisela eyingqayizivele yenethiwekhi yokuxhumana nabantu kanye nenjini yokusesha, lapho abasebenzisi abasebenzayo abangaphezu kwezigidi ezingu-459 benyanga zonke bathola imibono emisha, imikhiqizo, kanye nezikhuthazo. Le nkundla yeqa imingcele evamile yenkundla yezokuxhumana, izibeka njengethuluzi labakhangisi ababonakalayo kuzo zonke izimboni ezihlukahlukene, okuhlanganisa imfashini, okokuhlobisa ikhaya, ukudla, nokuningi. Ngokusebenzisa i-Pinterest, amabhizinisi angangena...
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I-Social Media & Influencer Marketing
Douglas KarrFeb 18, 2024
I-Half-Life Yokuthunyelwe Kwemidiya Yezokuxhumana ngo-2024: Ukuzulazula Ukuphila Kwama-Strategic Impact
Izinkundla zokuxhumana sezivele njengezinkundla ezibalulekile ukuze abantu ngabanye namabhizinisi baxhumane, babelane, futhi babe nomthelela. Nokho, okuqukethwe okwabiwe kulezi zinkundla kungaphansi kwemethrikhi evame ukunganakwa: uhhafu wempilo yokuthunyelwe kwezokuxhumana. Leli gama, eligxilwe ekuqaleni ku-physics, lithole ukuhambisana kokumaketha kwedijithali, lichaza isikhathi esisithathayo ukuze okuthunyelwe kwamukele uhhafu we…
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I-Social Media & Influencer Marketing
Douglas KarrFeb 3, 2024
Yini Enza Abathengi Bafune Ukulandela Ibhrendi Ku-Social Media ngo-2024?
Inkundla yezokuxhumana isiphenduke inkundla yokuxhumana nabantu; isiphenduke ihabhu eliguqukayo lemikhiqizo yokuxhumana namathemba namakhasimende. Isizathu salolu shintsho sigxile kakhulu ekuziphatheni nasekukhethweni kwabathengi. Ukuqonda ukuthi kungani abantu belandela amabhrendi ezinkundleni zokuxhumana kunganikeza imininingwane ebalulekile ekuklameni amasu ahambisana nezethameli eziqondiwe. I…
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I-Social Media & Influencer Marketing
Douglas KarrUJan 24, 2024
Uhlu Oluphelele Lwezinzuzo Zokumaketha Kwezokuxhumana Kwanoma Iliphi Ibhizinisi
Sezadlula izinsuku lapho izinkampani zazinquma kuphela izwi lomkhiqizo wazo, ukulandisa, namasu okumaketha. Namuhla, amandla eqiniso asezandleni zabathengi namakhasimende ebhizinisi, amazwi abo ezinkundleni zokuxhumana anekhono elimangalisayo lokwenza noma ukuphula uphawu. Lolu shintsho luguqule inkundla yezokuxhumana yaba inkundla ebalulekile lapho ukuqinisekiswa kwamakhasimende kungekona nje…
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Ukuhlakanipha okungekhona okwangempela
Douglas KarrUJan 22, 2024
I-Sparky AI: I-Generative AI Platform Yezingcweti Zokumaketha Ukuze Zakhe Okuqukethwe Okuhlosiwe, Okunebhrendi Kulapha!
I-Generative AI, isethi engaphansi yobuhlakani bokwenziwa, ivele njengomshintshi wegeyimu ekudalweni kokuqukethwe. Ukusebenzisa ama-algorithms athuthukile, i-AI ekhiqizayo (GenAI) ingakhiqiza okuqukethwe okufana nomuntu, okuhlanganisa okuthunyelwe kwebhulogi, izibuyekezo zenkundla yezokuxhumana, imikhankaso ye-imeyili yokudonsa, nezincazelo zemikhiqizo. Ikhono layo lokukhiqiza okuqukethwe okunekhwalithi ephezulu, okunegama esikalini linika amandla amabhrendi ukuthi alondoloze ubukhona be-inthanethi obungaguquki nobuphoqayo. Amabhrendi aphumelelayo asevele…
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Ukukhangisa Okuqukethwe
Ann SmartyUJan 5, 2024
Ungalifaka Kanjani Ithimba Lakho Ebhizinisini Lakho Lokubhuloga Isu
Esinye sezincomo ezivame kakhulu ezinhlanganweni ezizama ukudala ukusakazwa kokuqukethwe okuzinzile ukubheka iminikelo. Phela, ubani owazi ibhizinisi lakho kangcono kunabantu abasebenza kulo nsuku zonke? Futhi yini engabizi kakhulu kunokuba abantu osuvele ubakhokhela baguqule okuqukethwe kwakho siqu...
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Ezohwebo kanye nokudayisa
Douglas KarrDec 27, 2023
I-Billo: Khulisa Amazinga Akho Okuguqulwa Kwe-E-Commerce Ngamavidiyo Ahlosiwe Akhiqizwe Umsebenzisi
Amavidiyo akhiqizwe abasebenzisi awubufakazi bomphakathi okwakha ukwethenjwa umthengi emkhiqizweni noma kubhrendi yakho. Ukwethemba kuyisici esibalulekile sokushayela isivakashi sibe yikhasimende. Abathengi ababuke amavidiyo akhiqizwe abasebenzisi babe nezinga lokuguqulwa eliphezulu elingu-161% kunalabo abangazange bawabuke. I-Yotpo Data Labs Inselele yokuzuza amavidiyo angempela, akhiqizwe ngabasebenzisi (i-UGC) okukhangisa umkhiqizo ibalulekile. Izindlela zokukhangisa zomdabu zivame ukushiyeka ku...
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Ukukhangisa Okuqukethwe
Douglas KarrDec 12, 2023
Imibuzo engu-20 Yesu Lakho Lokumaketha Okuqukethwe: Ikhwalithi vs. Ubuningi
Mangaki amabhlogi okufanele sikubhale isonto ngalinye? Noma… Zingaki izindatshana ozoziletha ngenyanga? Lena kungase kube imibuzo emibi kakhulu engihlala ngiyiveza ngamathemba amasha namakhasimende. Nakuba kulinga ukukholelwa ukuthi okuqukethwe okwengeziwe kulingana nethrafikhi eyengeziwe nokuzibandakanya, lokhu akulona iqiniso ngempela. Ukhiye usekuqondeni izidingo ezihlukene zentsha…
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Ukukhangisa Okuqukethwe
Douglas KarrDec 10, 2023
Yini i-Content Authority?
Igunya lokuqukethwe kumongo wokumaketha okuqukethwe libhekisela esenzweni sokudala nokusabalalisa ulwazi nezindaba ezibalulekile, ezifanele, nezithembekile. Lokhu kwenzelwa ukuthola ukunakwa, ukubandakanya, kanye nokuthonya izethameli ezichazwe ngokucacile ukuze zibone ukuthi ubani ongazuza emikhiqizweni nakumasevisi akho. Umqondo uncike ekuzaziseni wena njengomthombo onokwethenjelwa nonolwazi ku...