Cpm
Martech Zone izihloko ezimakiwe cpm:
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Ubuchwepheshe Bokukhangisa
Douglas Karr-Nov 29, 2023
Isebenza Kanjani Indali Yezikhangiso Ze-Google? (Ibuyekezelwe u-2023)
I-Google Ads isebenza ohlelweni lwendali, eyenzeka njalo lapho umsebenzisi enza ukusesha. Ukuze uqonde ukuthi isebenza kanjani, kubalulekile ukuhlukanisa inqubo ibe izingxenye ezibalulekile: Amagama angukhiye: Abakhangisi bakhetha amagama angukhiye abafuna ukubhida kuwo. Lawa amagama ezinkampani, amagama ezinkampani, amagama, noma imishwana ehlobene nebhizinisi labo abakholelwa ukuthi abasebenzisi bazoyibhala...
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Ubuchwepheshe Bokukhangisa
Vaibhav PandyaOct 29, 2023
I-Google Ads: Khulisa i-PPC ROI Yakho Ngalawa Masu Okubhida we-Google AdWords angu-12
Uma ufinyelela izethameli zakho ozihlosile futhi ukhulisa ibhizinisi lakho endaweni yedijithali eqhudelanayo, i-Google AdWords iyithuluzi elinamandla lokuyifinyelela. Kodwa kunokuningi ku-Google AdWords kunokudala izikhangiso, izinga lokuzibandakanya, nesilinganiso sokuguqulwa. Izikhangiso ze-Google zinikeza izindlela ezahlukahlukene zokubhida ezenzelwe izinhlobo ezahlukahlukene zemikhankaso. Ufuna ukuqinisekisa ukuthi uqondise ku...
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Ubuchwepheshe Bokukhangisa
Douglas KarrMar 28, 2023
Iyini I-Supply-Side Platform (SSP)?
Inkundla ye-supply-side (SSP) iyingxenye ebalulekile ye-ecosystem yokukhangisa yohlelo. Ivumela abashicileli ukuthi baphathe, badayise, futhi balungiselele i-inventory yabo yezikhangiso ekuhwebeni okuningi kwezikhangiso ngesikhathi sangempela. Kulesi sihloko, sizohlola indima yama-SSP, ukuthi angena kanjani esitakini sokumaketha sisonke, kanye nezinkinga abasiza abashicileli bazixazulule. Ukuze uqonde ukuthi iyini i-SSP...
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Ubuchwepheshe Bokukhangisa
Douglas KarrMar 28, 2023
Iyini I-Demand-Side Platform (DSP)?
Inkundla ye-demand-side (DSP) yisixazululo sesofthiwe esivumela abakhangisi nabakhangisi ukuthi bathenge i-inventory yezikhangiso zedijithali kuzo zonke izikhangisi ezihlukene, amanethiwekhi, nabashicileli ngesikhathi sangempela, besebenzisa isixhumi esibonakalayo esisodwa. Iqondisa inqubo yokuthenga abezindaba futhi isiza abakhangisi ukuthi baqondise izethameli ezithile ngempumelelo. Ukuze uqonde ukuthi iyini i-DSP nokuthi ingena kanjani ekuthengeni izikhangiso okuhleliwe…
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Ubuchwepheshe Bokukhangisa
Ivan BaidinMar 2, 2022
Amamodeli Amathathu Okukhangisa Kwemboni Yezokuvakasha: I-CPA, i-PPC, ne-CPM
Uma ufuna ukuphumelela embonini eqhudelana kakhulu njengokuhamba, udinga ukukhetha isu lokukhangisa elihambisana nezinjongo zebhizinisi lakho nezinto eziza kuqala. Ngenhlanhla, maningi amasu okuthi ungawuthuthukisa kanjani umkhiqizo wakho ku-inthanethi. Sinqume ukuqhathanisa okudume kakhulu kubo futhi sihlole ubuhle nobubi babo. Ngokuthembakala,…
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Ubuchwepheshe Bokukhangisa
Elena PodshuveitDec 10, 2020
Abashicileli Bangasilungisa Kanjani Isitaki Sezobuchwepheshe Ukufinyelela Izithameli Eziya Ziqhekeka
U-2021 uzoyenza noma ihlehliselwe abashicileli. Unyaka ozayo uzophinda kabili ingcindezi kubanikazi bemithombo yezindaba, futhi ngabadlali abanohlonze kuphela abazohlala bentanta. Ukukhangisa kwedijithali njengoba sazi ukuthi kuzophela. Sithuthela endaweni yemakethe ehlukene kakhulu, futhi abashicileli badinga ukucabanga kabusha ngendawo yabo kulesi simiso sezinto eziphilayo. Abashicileli bazobhekana…
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Ubuchwepheshe Bokukhangisa
UBrian BowmanSepthemba 10, 2020
I-Apple iOS 14: Ubumfihlo Bedatha kanye ne-IDFA Armageddon
Kwa-WWDC kulo nyaka, i-Apple yamemezela ukwehla kwenani le-iOS Users' Identifier for Advertisers (IDFA) ngokukhishwa kwe-iOS 14. Ngaphandle kokungabaza, lolu ushintsho olukhulu kuhlelo lokusebenza lweselula lokukhangisa i-ecosystem eminyakeni eyi-10 edlule. Embonini yokukhangisa, ukususwa kwe-IDFA kuzophakamisa futhi okungase kuvalwe izinkampani, kuyilapho kudala ithuba elihle kwabanye.…
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Ubuchwepheshe Bokukhangisa
UTed DhanikJul 6, 2016
Ukuqonda Ukubaluleka Kwemihlahlandlela Yekhwalithi Yokusungula (IQG)
Ukuthenga imidiya ku-inthanethi akufani nokuthengela umatilasi. Umthengi angase abone umatilasi kwesinye isitolo afuna ukuwuthenga, engazi ukuthi kwesinye isitolo, wona kanye lona ucezu lunenani eliphansi ngoba lungaphansi kwegama elihlukile. Lesi simo senza kube nzima kakhulu kumthengi ukuthi azi kahle ukuthi bayini…
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Ubuchwepheshe Bokukhangisa
U-Alicia NavarroMar 15, 2016
Uhlu lokuhlola lomhlinzeki wedatha weSklinklinks - Ukubuza imibuzo efanelekile
Kuze kube kamuva nje, abakhangisi bedijithali nezingcweti ze-ejensi yezikhangiso abebebheke ukwenza ukuthenga okuhleliwe kwezikhangiso babhekane nesimo sedatha yebhokisi elimnyama. Abaningi ababona onjiniyela noma ososayensi bedatha, futhi bekufanele bathathe igxalaba futhi bathembe izimangalo zomhlinzeki wedatha mayelana nekhwalithi yedatha, bebuyekeza imiphumela ngemva kokusetshenziswa - nangemuva kokuthi ukuthengwa sekuvele sekwenziwe. Kodwa yini…