Cpm

Martech Zone izihloko ezimakiwe cpm:

  • Ubuchwepheshe BokukhangisaIsebenza Kanjani Indali Yezikhangiso Ze-Google (2023)

    Isebenza Kanjani Indali Yezikhangiso Ze-Google? (Ibuyekezelwe u-2023)

    I-Google Ads isebenza ohlelweni lwendali, eyenzeka njalo lapho umsebenzisi enza ukusesha. Ukuze uqonde ukuthi isebenza kanjani, kubalulekile ukuhlukanisa inqubo ibe izingxenye ezibalulekile: Amagama angukhiye: Abakhangisi bakhetha amagama angukhiye abafuna ukubhida kuwo. Lawa amagama ezinkampani, amagama ezinkampani, amagama, noma imishwana ehlobene nebhizinisi labo abakholelwa ukuthi abasebenzisi bazoyibhala...

  • Ubuchwepheshe BokukhangisaI-Google Adwords: Izinhlobo Zamasu Okubhida we-PPC

    I-Google Ads: Khulisa i-PPC ROI Yakho Ngalawa Masu Okubhida we-Google AdWords angu-12

    Uma ufinyelela izethameli zakho ozihlosile futhi ukhulisa ibhizinisi lakho endaweni yedijithali eqhudelanayo, i-Google AdWords iyithuluzi elinamandla lokuyifinyelela. Kodwa kunokuningi ku-Google AdWords kunokudala izikhangiso, izinga lokuzibandakanya, nesilinganiso sokuguqulwa. Izikhangiso ze-Google zinikeza izindlela ezahlukahlukene zokubhida ezenzelwe izinhlobo ezahlukahlukene zemikhankaso. Ufuna ukuqinisekisa ukuthi uqondise ku...

  • Ubuchwepheshe BokukhangisaIyini i-Supply-Side Platform (SSP)?

    Iyini I-Supply-Side Platform (SSP)?

    Inkundla ye-supply-side (SSP) iyingxenye ebalulekile ye-ecosystem yokukhangisa yohlelo. Ivumela abashicileli ukuthi baphathe, badayise, futhi balungiselele i-inventory yabo yezikhangiso ekuhwebeni okuningi kwezikhangiso ngesikhathi sangempela. Kulesi sihloko, sizohlola indima yama-SSP, ukuthi angena kanjani esitakini sokumaketha sisonke, kanye nezinkinga abasiza abashicileli bazixazulule. Ukuze uqonde ukuthi iyini i-SSP...

  • Ubuchwepheshe BokukhangisaIyini i-DSP? Dinga Inkundla Eseceleni Yokukhangisa

    Iyini I-Demand-Side Platform (DSP)?

    Inkundla ye-demand-side (DSP) yisixazululo sesofthiwe esivumela abakhangisi nabakhangisi ukuthi bathenge i-inventory yezikhangiso zedijithali kuzo zonke izikhangisi ezihlukene, amanethiwekhi, nabashicileli ngesikhathi sangempela, besebenzisa isixhumi esibonakalayo esisodwa. Iqondisa inqubo yokuthenga abezindaba futhi isiza abakhangisi ukuthi baqondise izethameli ezithile ngempumelelo. Ukuze uqonde ukuthi iyini i-DSP nokuthi ingena kanjani ekuthengeni izikhangiso okuhleliwe…

  • Ubuchwepheshe BokukhangisaAmamodeli Wokukhangisa Kwemboni Yezokuvakasha - CPA, CPM, CPC

    Amamodeli Amathathu Okukhangisa Kwemboni Yezokuvakasha: I-CPA, i-PPC, ne-CPM

    Uma ufuna ukuphumelela embonini eqhudelana kakhulu njengokuhamba, udinga ukukhetha isu lokukhangisa elihambisana nezinjongo zebhizinisi lakho nezinto eziza kuqala. Ngenhlanhla, maningi amasu okuthi ungawuthuthukisa kanjani umkhiqizo wakho ku-inthanethi. Sinqume ukuqhathanisa okudume kakhulu kubo futhi sihlole ubuhle nobubi babo. Ngokuthembakala,…

  • Ubuchwepheshe BokukhangisaUkukhangisa Izethameli Ezihlukanisiwe

    Abashicileli Bangasilungisa Kanjani Isitaki Sezobuchwepheshe Ukufinyelela Izithameli Eziya Ziqhekeka

    U-2021 uzoyenza noma ihlehliselwe abashicileli. Unyaka ozayo uzophinda kabili ingcindezi kubanikazi bemithombo yezindaba, futhi ngabadlali abanohlonze kuphela abazohlala bentanta. Ukukhangisa kwedijithali njengoba sazi ukuthi kuzophela. Sithuthela endaweni yemakethe ehlukene kakhulu, futhi abashicileli badinga ukucabanga kabusha ngendawo yabo kulesi simiso sezinto eziphilayo. Abashicileli bazobhekana…

  • Ubuchwepheshe BokukhangisaI-Apple iOS 14: Ubumfihlo Bedatha kanye ne-IDFA Armageddon

    I-Apple iOS 14: Ubumfihlo Bedatha kanye ne-IDFA Armageddon

    Kwa-WWDC kulo nyaka, i-Apple yamemezela ukwehla kwenani le-iOS Users' Identifier for Advertisers (IDFA) ngokukhishwa kwe-iOS 14. Ngaphandle kokungabaza, lolu ushintsho olukhulu kuhlelo lokusebenza lweselula lokukhangisa i-ecosystem eminyakeni eyi-10 edlule. Embonini yokukhangisa, ukususwa kwe-IDFA kuzophakamisa futhi okungase kuvalwe izinkampani, kuyilapho kudala ithuba elihle kwabanye.…

  • Ubuchwepheshe Bokukhangisa
    Iyini Imihlahlandlela Yekhwalithi Yempahla ye-TAG (IQG)?

    Ukuqonda Ukubaluleka Kwemihlahlandlela Yekhwalithi Yokusungula (IQG)

    Ukuthenga imidiya ku-inthanethi akufani nokuthengela umatilasi. Umthengi angase abone umatilasi kwesinye isitolo afuna ukuwuthenga, engazi ukuthi kwesinye isitolo, wona kanye lona ucezu lunenani eliphansi ngoba lungaphansi kwegama elihlukile. Lesi simo senza kube nzima kakhulu kumthengi ukuthi azi kahle ukuthi bayini…

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.