Ukuthembeka
Martech Zone izihloko ezimakiwe ukwethembeka:
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Ukukhangisa Okuqukethwe
U-Adam EncaneFeb 22, 2024
Kusuka Kumaphikiseli Kuya Kubantu: Ukuvela Kwama-avatars Ekubhrendeni Kwedijithali
Ama-avatars aqhamuke emashumini eminyaka edlule njengethuluzi elinamandla lokufaka uphawu lomkhiqizo, okuvumela izinkampani ukuthi zenze ubunikazi obuhlukile, zihlanganyele ngokujulile nezithameli zazo, futhi zivelele ezimakethe ezigcwele abantu. Omunye wama-mascot womkhiqizo wokuqala futhi owaziwa kakhulu yi-Michelin Man, eyaziwa nangokuthi i-Bibendum. Idalelwe inkampani yamasondo i-Michelin, i-Michelin Man yethulwa ngo-1894…
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Ezohwebo kanye nokudayisa
Douglas KarrFeb 19, 2024
Fomo: Ukuthuthukisa Ukwethenjwa Kwesitolo Sakho Se-inthanethi kanye Namazinga Okuguqulwa Ngobufakazi Bomphakathi
Amabhizinisi e-E-commerce abhekene nenselelo eqhubekayo yokubamba nokugcina ukunaka kwamakhasimende angaba khona. Njengoba kunezinketho eziningi ezitholakalayo, ukuma ngaphandle nokwakha ukwethembana nezithameli zakho akukaze kubaluleke kakhulu. Izinkampani zifuna izindlela ezisha zokubandakanya izivakashi futhi ziziguqule zibe amakhasimende athembekile kuyilapho zikhuthaza indawo yobuqotho nokwethembeka. Ukubuka okungenzeka...
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I-Social Media & Influencer Marketing
Douglas KarrUJan 24, 2024
Uhlu Oluphelele Lwezinzuzo Zokumaketha Kwezokuxhumana Kwanoma Iliphi Ibhizinisi
Sezadlula izinsuku lapho izinkampani zazinquma kuphela izwi lomkhiqizo wazo, ukulandisa, namasu okumaketha. Namuhla, amandla eqiniso asezandleni zabathengi namakhasimende ebhizinisi, amazwi abo ezinkundleni zokuxhumana anekhono elimangalisayo lokwenza noma ukuphula uphawu. Lolu shintsho luguqule inkundla yezokuxhumana yaba inkundla ebalulekile lapho ukuqinisekiswa kwamakhasimende kungekona nje…
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Izincwadi Zokumaketha
Douglas KarrDec 29, 2023
Ungayibhala Kanjani Incwadi Futhi
Sekuyiminyaka ngabhala incwadi yami yokuqala, futhi bengilokhu ngimagange ukubhala enye kusukela ngaleso sikhathi. Ngenkathi siphila enkathini yedijithali, ungase umangale ukuthi izincwadi ziyaqhubeka nokudonsa ukunaka nokuthengisa - ikakhulukazi izincwadi zebhizinisi. Cishe amabhuku aphrintiwe esigaba sebhizinisi nezomnotho alinganiselwa ezigidini ezingu-80.64 athengiswa ngo-2021 amele u-25% wezinganekwane zabadala…
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Ukukhangisa Okuqukethwe
Douglas Karr-Nov 13, 2023
Ukuba ingcweti kwe-10 R's Ukukhulisa Isu Lakho Lokubhuloga Lebhizinisi
Izinkampani zibloga ngezizathu zamasu ezimbalwa, ezingadlala indima ebalulekile emizamweni yazo ebanzi yokuthengisa neyokumaketha: Ukushayela Ithrafikhi: Ukubhuloga kukhulisa ukubonakala kwenkampani ezinjinini zokusesha. Okuqukethwe okubuyekezwa njalo okufakwe izinjini zokusesha kushayela izivakashi ezintsha kuwebhusayithi yenkampani, engaguqulwa ibe imikhondo. Ukusungula Igunya: Ngokushicilela okuqukethwe okunolwazi nochwepheshe,…
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Sesha Marketing
USamantha Ulita-Nov 6, 2023
Ubuciko Bokubuza Amakhasimende Ukubuyekezwa: 5 Amathiphu Angaphakathi Namaqhinga
Ngokuhlangenwe nakho kwami, amabhizinisi amaningi ayisebenzisa kancane indlela ebalulekile yokwakha ukwethembeka ngamakhasimende angaba khona - ecela ukubuyekezwa kwamakhasimende awo amanje. Uma kukhulunywa ngendlela efanele, nokho, ukuba nobufakazi obuhle be-inthanethi kungaba enye yezindlela ezisebenza kahle kakhulu zokuguqula umkhondo ube ukuthengisa. Ngezansi, ngichaza amasu okubuyekeza asebenzayo okukusiza ukuthi ungagcini nje ngokufinyelela izethameli ozihlosile kodwa futhi...
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Ezohwebo kanye nokudayisa
Douglas KarrOct 12, 2023
I-Debutify Izibuyekezo: Cela, Qoqa, futhi Ushicilele Ukubuyekezwa Komkhiqizo Wakho Kalula ku-Shopify
Ukwakha ukwethembana nokwethembeka ngamakhasimende angaba khona kubaluleke kakhulu esitolo sakho se-inthanethi. Enye yezindlela eziphumelela kakhulu zokufeza lokhu ngokubuyekezwa komkhiqizo. Lezi zibuyekezo zisebenza njengomthombo wobufakazi bokuxhumana nabantu futhi zidlala indima ebalulekile ekwandiseni izinga lokuguqulwa kanye nokwenza ngcono ukubonakala kwemikhiqizo yakho ngokusebenzisa amasayithi ahlanganisiwe, izinkundla zokuxhumana, amanethiwekhi okukhangisa, kanye...
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Ukuhlakanipha okungekhona okwangempela
U-Andrea AlbrightJul 14, 2023
Ukuhlasela kwe-AI: Kungani Kuphela Amabhizinisi Anophawu Lwegunya Azosinda
Ukwakha ibhizinisi eliyingqayizivele kuhilela okungaphezu nje kokuletha imikhiqizo noma amasevisi asezingeni eliphezulu. Kulo mhlaba osheshayo, oqhutshwa ubuchwepheshe, kumayelana nokudala umkhiqizo oqinile, onegunya - uhlobo olungagcini nje ngokuhambisana nezethameli ozihlosile kodwa futhi olukuhlukanisayo emqhudelwaneni. Ukuhlanganisa ubuchwepheshe be-AI ebhizinisini lakho kuyisu elithandwa kakhulu, kodwa ngaphambi kokuthi uhlole…
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Sesha Marketing
Douglas KarrJul 13, 2023
I-UpCity: Uhla Lwemibhalo Lomhlinzeki Wesevisi Othenjwayo we-B2B
Ukwakha ubukhona obuqinile ku-inthanethi kanye nokusungula ukwethembeka kubalulekile kubahlinzeki besevisi be-B2B. Inkundla eyodwa egqama njengesisetshenziswa esibalulekile sabahlinzeki besevisi yi-UpCity. Ngomgomo wayo wokuxhumanisa amabhizinisi nabahlinzeki besevisi abathembekile, i-UpCity inikeza uhla lwezinzuzo ezingasiza abahlinzeki besevisi ye-B2B bachume ezimbonini zabo. Izinkampani zesevisi ye-B2B okufanele…
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Ezohwebo kanye nokudayisa
Douglas KarrJun 5, 2023
Phenya: Finyelela Amakhasimende Angeziwe futhi Ukhiqize Ukuthengisa Okuningi Ngesizukulwane Esilandelayo Sokuhweba Komphakathi Semikhiqizo Ye-E-commerce
Kubantu abaningi, ukuhwebelana kwezenhlalo kufana nokumaketha kwe-influencer. Izingxenye ezintathu kwezine zabakhangisi bomkhiqizo zinikezela isabelomali ekukhangiseni okunamandla, futhi u-68% uhlela ukukhulisa leyo mali. I-Influencer Marketing Hub Kodwa abathengi babamba uxhaso olukhokhelwayo nezibuyekezo zokungathembeki. Isizukulwane esilandelayo sokuhlangenwe nakho kokuthenga kumele sakhelwe phezu kokwethembana. Ukuze abathengi bakhethe imikhiqizo emisha ngokuzethemba, kufanele…