Ukuziphatha Kwekhasimende

Martech Zone izihloko ezimakiwe ukuziphatha kwamakhasimende:

  • Izibalo nokuhlolaI-Kissmetrics: I-Behavioral Analytics ene-Actionable Insights

    I-Kissmetrics: Yembula Amandla Ezibalo Zokuziphatha Ngemininingwane Engasebenza

    Amabhizinisi abhekana nezinselele zokuthola imininingwane engenzeka kudatha yawo. Ngakolunye uhlangothi lwe-spectrum, imikhiqizo efana ne-Google Analytics yethula ijika lokufunda eliwumqansa, idinga ukwenziwa ngokwezifiso okubanzi nokuhlunga ukuze idatha isebenziseke. Ngokuphambene, izibalo zenkundla ngokuvamile zenza kube lula kakhulu ukuziphatha komsebenzisi, kunikeze amamethrikhi ayisisekelo esilela ekwambuleni ubunkimbinkimbi bokusebenzelana kwamakhasimende. Kuphakathi kwalesi sikhala,...

  • Izibalo nokuhlolaAmakhono Obuchwepheshe Abadingwa Abakhangisi Bedijithali ngo-2024

    5 Amakhono Abakhangisi Bedijithali Badinga Ukukwazi Ukuze Uphumelele Ngo-2024

    Eminyakeni embalwa edlule, kube nezinguquko eziphawulekayo endleleni esisebenzisa ngayo i-inthanethi ukuze simakethe ngedijithali. Siqale ngokwakha iwebhusayithi ukuze sisebenzise idatha nomsebenzi wabasebenzisi. Ngokuncintisana okukhulu esikhaleni sedijithali, ukuba newebhusayithi ngeke kumane kuyinqamule. Abakhangisi bedijithali kumele bathuthukise igeyimu yabo ukuze bavelele esimweni sanamuhla esishintsha njalo. Ukumaketha...

  • Ukuhlakanipha okungekhona okwangempelaI-Herd Mentality Ekukhangiseni nge-AI

    I-Herd Mentality Kwezokumaketha: Okuhle, Okubi, kanye Neqhaza Le-AI

    Esimeni esithuthukayo sokuthengisa, ukumaketha, nobuchwepheshe bedijithali, ukucabanga komhlambi kunesisekelo esibalulekile. Ingqondo yomhlambi isho ukuthambekela kwabantu ngabanye ukulandela isixuku, ukwamukela izitayela ezithandwayo, nokwenza izinqumo ezisekelwe ezenzweni zabanye. Esimeni sokumaketha, lesi simo singaba nakho kokubili okuhle nokubi. Lesi sihloko sidingida ngochwepheshe...

  • Izingxenyekazi zeCRM kanye nezeDathaKungani Izinkundla Zokuphathwa Kwedatha Ziqedwa?

    Ukwehla Kwezinkundla Zokuphathwa Kwedatha (DMPs)

    Sisenkathini lapho ubumfihlo bubaluleke kakhulu kumakhasimende kunangaphambili, futhi amakhukhi ayaphuma. Lolu shintsho lunyakazisa wonke umuntu embonini yezokukhangisa. U-77% wabantu bemboni kanye no-75% wabashicileli bathi balungele umhlaba ongenawo amakhukhi nezihlonzi. IAB, Isimo Sedatha Kodwa izenzo zikhuluma kakhulu kunamagama. Abakhangisi...

  • Sesha MarketingAmasu Okuthuthukisa Injini Yokusesha (SEO) Eholwa Ngomkhiqizo

    Kungani i-SEO Eholwa Ngomkhiqizo Ibaluleke Kangaka Ekukhuleni Kwebhizinisi

    Ukusetshenziswa kokudala kokwenza injini yokusesha (SEO) kuyadingeka ukuze ibhizinisi liphumelele. Lokho akunakuphikiswana ngakho ngo-2023. Okuzoxoxwa ngakho yindlela amabhrendi ayisebenzisayo ukukhulisa imiphumela yemizamo yabo ye-SEO ngokugcwele. Engxenyeni engcono yamashumi amabili eminyaka, abathengisi bancamele ukuvumela amagama angukhiye aqondise okuqukethwe, ashayele ithrafikhi, futhi athwebule imikhondo evela ekusesheni kwezinto eziphilayo. Lokho…

  • Ukuhlakanipha okungekhona okwangempelaI-AI Ingayithuthukisa Kanjani Isipiliyoni Sekhasimende Emabhrendi

    I-AI Ingathuthukisa Kanjani Ubudlelwano Bekhasimende Nomkhiqizo

    Njengosomaqhinga wokuklama kanye nomcwaningi onolwazi lomsebenzisi (i-UX) osebenza kwezobuchwepheshe, ngihlala ngizama ukufunda kubantu ukudizayina okuhlangenwe nakho kwedijithali okubandakanya kakhulu. Ngifuna ukuqonda ukuthi bacabanga kanjani, bazizwa kanjani, benza kanjani, futhi, okubaluleke kakhulu, ukuthi kungani benza kanjalo ngendlela ethile ukuze baqhamuke nemiqondo ethakazelisa kakhulu. Ukugcina ukuqanjwa kwenzeka, kanye ne…

  • Izibalo nokuhlolaUngazisebenzisa Kanjani Izibalo Zohambo Lwamakhasimende Ukuze Usebenzise Imizamo Yakho Yokumakethwa Kwesidingo

    Ungazisebenzisa Kanjani Izibalo Zohambo Lwamakhasimende Ukuze Usebenzise Imizamo Yakho Yokumakethwa Kwesidingo

    Ukuze uthuthukise imizamo yakho yokukhiqiza isidingo ngempumelelo, udinga ukubonakala kuzo zonke izinyathelo zohambo lwamakhasimende akho kanye nezindlela zokulandelela nokuhlaziya idatha yawo ukuze uqonde ukuthi yini ebakhuthazayo manje nasesikhathini esizayo. Ukwenza kanjani lokho? Ngenhlanhla, izibalo zohambo lwekhasimende zinikeza imininingwane ebalulekile emaphethini okuziphatha ezivakashi zakho kanye nezintandokazi kulo lonke ikhasimende labo…

  • I-imeyili Marketing & AutomationAmaphutha lapho ukhetha i-Marketing Automation Platform (MAP)

    Amabhizinisi Avamile Enamaphutha Enza Lapho Kukhethwa Ipulatifomu Yokumaketha Yokumaketha

    Inkundla yokumaketha ezishintshayo (MAP) yinoma iyiphi isofthiwe eyenza ngokuzenzakalelayo imisebenzi yokumaketha. Amapulatifomu ngokuvamile ahlinzeka ngezici ezizenzakalelayo kuwo wonke ama-imeyili, inkundla yezokuxhumana, i-lead gen, i-imeyili eqondile, iziteshi zokukhangisa zedijithali kanye nemithombo yazo. Amathuluzi ahlinzeka ngesizindalwazi sokumaketha esimaphakathi solwazi lokumaketha ukuze ukuxhumana kuqondiswe kusetshenziswa ukuhlukaniswa kanye nokwenza kube ngokwakho. Kunembuyiselo enkulu ekutshalweni kwezimali uma imakethwa…

  • Ukukhangisa OkuqukethweUkufunda komshini

    Uwazi Kanjani Amakhasimende Akho E-B2B Ngokufunda Komshini

    Amafemu e-B2C athathwa njengabahamba phambili ezinhlelweni zokuhlaziya amakhasimende. Iziteshi ezahlukahlukene ezifana ne-e-commerce, inkundla yezokuxhumana, kanye nohwebo lweselula zenze amabhizinisi anjalo akwazi ukuqopha ukumaketha futhi anikeze izinsizakalo zamakhasimende ezinhle kakhulu. Ikakhulukazi, idatha ebanzi nokuhlaziya okuthuthukile ngezinqubo zokufunda komshini kwenze osomaqhinga be-B2C babona kangcono ukuziphatha kwabathengi kanye nemisebenzi yabo ngamasistimu aku-inthanethi. Ukufunda ngomshini nakho…

  • I-imeyili Marketing & Automation
    Idiphozithi 86049558 m 2015

    I-Autotarget: Injini Yokumaketha Yokuziphatha Ye-imeyili

    Ukumaketha kwesizindalwazi kumayelana nokukhomba ukuziphatha, izibalo zabantu kanye nokwenza ukuhlaziya okubikezelayo ngamathemba akho ukuze umakethe kuwo ngokuhlakanipha okwengeziwe. Empeleni ngibhale uhlelo lomkhiqizo eminyakeni embalwa edlule ukuze ngithole amaphuzu ngezibalo ababhalisile be-imeyili ngokusekelwe ekuziphatheni kwabo. Lokhu kuzovumela umdayisi ukuthi ahlukanise inani labantu ababhalisile ngokusekelwe kokuthi ubani obesebenza kakhulu. Ngu...

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