Yini i-POE? Imithombo Ekhokhelwayo, Engumnikazi, Ezuzwayo… Futhi Eyabiwe… neMedia Converged

I-POE isichazamazwi sezindlela ezintathu zokusatshalaliswa kokuqukethwe. Imidiya ekhokhelwayo, engumnikazi kanye nomholo wonke amasu asebenzayo wokwakha igunya lakho nokusabalalisa ukufinyelela kwakho emithonjeni yezokuxhumana. Imidiya Ekhokhelwe, Ekhokhelwe, Ekhokhelwe Yemidiya - ukusetshenziswa kweziteshi zokukhangisa ezikhokhelwayo ukushayela ithrafikhi nomlayezo jikelele womkhiqizo kokuqukethwe kwakho. Isetshenziselwa ukudala ukuqwashisa, ukuqala ezinye izinhlobo zemidiya nokwenza okuqukethwe kwakho kubonwe izethameli ezintsha.

Amagama Wokumaketha Aku-Inthanethi: Izincazelo Eziyisisekelo

Kwesinye isikhathi siyakhohlwa ukuthi singene shí kangakanani ebhizinisini bese sikhohlwa ukunika othile isingeniso kumatemu ayisisekelo noma ama-akhronimi azungezayo njengoba sikhuluma ngokukhangisa online. Ube nenhlanhla ngawe, uWrike uhlanganise le infographic ye-Online Marketing 101 ekuhamba kuwo wonke amagama asemqoka wokumaketha owadingayo ukuze ubambe ingxoxo nochwepheshe wakho wokumaketha. Inxusa Lokumaketha - Ithola abalingani bangaphandle abazomaketha lakho

I-2015 State of Digital Marketing

Sibona ushintsho impela maqondana nokumaketha kwedijithali futhi le infographic evela ku-Smart Insights yehlisa amasu futhi inikeze imininingwane ekhuluma kahle ngoshintsho. Ngokombono we-ejensi, sibheke njengoba ama-ejensi aya ngokwanda ethola izinsiza eziningi. Sekuyiminyaka ecishe ibe ngu-6 selokhu ngaqala inkampani yami, DK New Media, futhi ngelulekwa abanye babanikazi bezinkampani ezihamba phambili embonini

Imidiya Ekhokhelwayo, Engumnikazi Neyizuzayo: Incazelo, Izithameli Nezici

Ukuphakanyiswa kokuqukethwe kuncike kuziteshi eziyinhloko ezi-3 - imidiya ekhokhelwayo, imidiya ephethwe nabezindaba abazuzile. Yize lezi zinhlobo zemidiya zingezintsha, ukuvelela kanye nokusetshenziswa kwemithombo ephethwe neyatholwa kushintshile, inselele abezindaba abakhokhelwa ngokwendabuko. UPamela Bustard, The Media Octopus Paid, Owned and Earned Media Definitions According to The Media Octopus, the Izincazelo yilezi: Paid Media - Noma yini ekhokhelwa ukushayela izimoto

Amaqhinga Wokumaketha Okuqukethwe we-B13B adume kakhulu ama-2

Lokhu bekuyi-infographic ethokozisayo ebengifuna ukuyabelana noWolfgang Jaegel. Hhayi ngoba nje inikeza ukuqonda ukuthi yimaphi amasu wokuthengisa wokuqukethwe asatshalaliswa ngabakhangisi be-B2B, kepha kungenxa yegebe engilibonayo kokuqukethwe okusatshalaliswayo ngokuqhathaniswa nokuthi umthelela walawo masu ungaba yini. Ukuze uthandwe, lolu hlu luyimithombo yezokuxhumana, izindatshana ezikwiwebhusayithi yakho, izincwadi zezindaba, amabhulogi, imicimbi yomuntu uqobo, izifundo zamacala, amavidiyo, izindatshana

UJamballa: I-Blogger Outreach for Brands

Ukufinyelela kwe-Blogger kunganikeza amabhizinisi izibuyekezo ezisezingeni eliphakeme, ukuqwashisa ngomkhiqizo kanye nombono omuhle womkhiqizo, ngokuhambisana nama-blogger ahlonishwayo embonini yakho. IJamballa iyinsizakalo entsha efanisa ama-blogger nemikhiqizo ndawonye ngokuya ngemibandela abayichazayo. Lokhu kusho ukuthi ama-blogger awalokothi ahlupheke ngemikhiqizo angayithandi futhi amabhizinisi axhumene kuphela nama-blogger afuna ukusebenza nawo. UJamballa ubuye anikele ngezinsizakalo zokukhishwa kwabezindaba eziphuma ziye

Kuyini Ukusatshalaliswa Kokuqukethwe?

Okuqukethwe okungabonakali kungukuqukethwe okunikeza inzuzo encane ekutshalweni kwemali, futhi, njengomthengisi, kungenzeka ukuthi uqaphele ukuthi kunzima kanjani ukwenza okuqukethwe kwakho kubonwe ngisho yingxenyana yezithameli ozisebenzele kanzima ukuzakha eminyakeni embalwa edlule. Ngeshwa, ikusasa kungenzeka liphathe okufanayo kakhulu: I-Facebook isanda kumemezela ukuthi inhloso yayo ukuthatha ukufinyelela kwemikhiqizo yomkhiqizo kuye phansi

Okuhlanganisiwe: Ipulatifomu Yokusebenza Komphakathi

I-Unified inikeza ubuchwepheshe bokumaketha bamafu nezinhlelo zokusebenza ezenza inhlangano yakho iphathe wonke umjikelezo wokuphila wokumaketha komphakathi, ihambise i-ROI ecacile nenenombolo. Ipulatifomu ye-Unified inikeza uhlelo oluhlanganisiwe lwerekhodi lemikhiqizo, ama-ejensi nabathengisi. Izinzuzo ze-Unified's Social Operating Platform Own futhi ulawule idatha yakho yokumaketha - I-Social Operating Platform ixhuma wonke ama-ejensi, abathengisi nemikhiqizo osebenza nayo ohlelweni lokumaketha lwamafu olulodwa, ikunikeze ukubuka okuphelele kwakho konke