I-Fortune 500
Martech Zone izihloko ezimakiwe inhlanhla 500:
- Amathuluzi Okukhangisa
I-Beaconstac: Isiza Imikhiqizo Yakha Imikhankaso Yokumaketha Ephumelelayo Ngamakhodi E-QR
Abakhangisi bavame ukubuka izimakethe eziku-inthanethi nezingaxhunyiwe ku-inthanethi njengezinhlangano ezihlukene ezidinga amasu ahlukile. Nokho, ukuze kuzuzwe amanani okuguqulwa aphezulu kanye nembuyiselo ekutshalweni kwezimali (i-ROI), amabhrendi kufanele avumelanise imizamo yokumaketha eku-inthanethi nokungaxhunyiwe ku-inthanethi ngesu eliphelele. Kungani? Abathengi banamuhla sebeyingxubevange, behamba ngaphandle komthungo phakathi kokuthenga kwedijithali nokomzimba. Eqinisweni: U-80% wabathengi basebenzisa amadivaysi abo eselula ngenkathi bethenga…
- Ukukhangisa Okuqukethwe
Awusiye Fortune 500
U-Roger Yu wase-USA Today usanda kubhala isihloko ezinsukwini ezimbalwa ezedlule mayelana nezinkampani ezilahla ukubhuloga: Ngokuvela kwenkundla yezokuxhumana, izinkampani eziningi zishintsha amabhulogi ngamathuluzi e-nimbler adinga isikhathi esincane nezinsiza, njenge-Facebook, Tumblr ne-Twitter. Yonke i-athikili ibhalansile ngokufanelekile... kodwa idatha ingase ihlanekezele kabi zonke izinkampani. Okokuqala,…