Ukuphuma: Khulisa i-ROI Yakho Yokumaketha Okuqukethwe ngokuqukethwe okusebenzisana

Kwi-podcast yakamuva noMarcus Sheridan, ukhulume ngamaqhinga amabhizinisi alahlekelwa uphawu lapho ethuthukisa imizamo yawo yokumaketha nge-digital. Ungalalela sonke isiqephu lapha: Ukhiye owodwa akhulume nawo njengoba abathengi namabhizinisi beqhubeka nokuziqondisa ohambweni lwamakhasimende abo kungukuqukethwe okusebenzisanayo. UMarcus ukhulume ngezinhlobo ezintathu zokuqukethwe okusebenzisana okunika amandla ukuziqondisa: Ukuzihlela ngokwakho - amandla wethemba lokusetha

Ubudlelwano: Sebenzisa Inethiwekhi Yakho Ukuvala Iziphesheli Eziningi Ngalesi Sipulatifomu Sobunhloli Nobudlelwano

Isixazululo esimaphakathi sokuphathwa kobudlelwano bamakhasimende (i-CRM) siyipulatifomu enhle emile… i-database yokuxhumana, imisebenzi yabo, futhi; mhlawumbe, okunye ukuhlanganiswa nezinye izinhlelo ezinikeza ukuqonda okwengeziwe noma amathuba wokumaketha. Ngasikhathi sinye, konke ukuxhumana ku-database yakho kunokuxhumana okuqinile, okunethonya kwabanye abathengi nabenza izinqumo ngebhizinisi. Lesi sandiso senethiwekhi yakho asithintwanga, noma kunjalo. Buyini Ubuhlakani Bobuhlobo? Ubuchwepheshe bezobuchwepheshe bobuhlobo buhlaziya idatha yezokuxhumana zethimba lakho bese zakha ngokuzenzakalela igrafu yobudlelwano edingekayo