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Ama-Data Management Platforms (DMPs) afike endaweni yesehlakalo eminyakeni embalwa eyedlule futhi abonwa ngabaningi njengomsindisi wezokumaketha. Lapha, bathi, singaba "nerekhodi legolide" lamakhasimende ethu. Ku-DMP, abathengisi bathembisa ukuthi ungalanda lonke ulwazi oludingayo ukuze ubuke ikhasimende elizi-360-degree. Inkinga kuphela - akulona iqiniso. UGartner uchaza i-DMP njengeSoftware efaka idatha kusuka emithonjeni eminingi

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Isithombe sendabuko somthengisi ophumelelayo ngumuntu ohamba (mhlawumbe ephethe i-fedora nesikhwama esikhwameni), ehlome nge-charisma, ukukholisa, nokukholelwa kulokho abakuthengisayo. Ngenkathi ukuthandwa nokuthandeka kudlala indima ekuthengiseni namuhla, ama-analytics avele njengethuluzi elibaluleke kakhulu ebhokisini leqembu lokuthengisa. Idatha ingumgogodla wenqubo yesimanje yokuthengisa. Ukwenza okuningi kwedatha kusho ukukhipha imininingwane efanele