Ama-CMO Wokumaketha Amahlanu Okufanele Enze Ngo-2020

Isikhathi sokufunda: 4 imizuzu Kungani Impumelelo incike kucebo elihlaselayo. Yize kuncipha izabelomali zokumaketha, ama-CMO asenethemba lokuthi azokwazi ukufeza izinhloso zawo ngonyaka we-2020 ngokusho kocwaningo lukaGartner lonyaka we-2019-2020 CMO Spend Survey. Kepha ukuba nethemba ngaphandle kwesenzo akulutho futhi ama-CMO amaningi kungenzeka ahluleke ukuhlela izikhathi ezinzima ezizayo. Ama-CMO ashesha ukushesha manje kunangesikhathi sokudodobala komnotho okokugcina, kepha lokho akusho ukuthi angazimela ukuze aphumeze inselelo

Inganekwane ye-DMP Ekumaketheni

Isikhathi sokufunda: 3 imizuzu Ama-Data Management Platforms (DMPs) afike endaweni yesehlakalo eminyakeni embalwa eyedlule futhi abonwa ngabaningi njengomsindisi wezokumaketha. Lapha, bathi, singaba "nerekhodi legolide" lamakhasimende ethu. Ku-DMP, abathengisi bathembisa ukuthi ungalanda lonke ulwazi oludingayo ukuze ubuke ikhasimende elizi-360-degree. Inkinga kuphela - akulona iqiniso. UGartner uchaza i-DMP njengeSoftware efaka idatha kusuka emithonjeni eminingi

Amaqembu ama-3 Izizathu Zokuthengisa Ahluleka Ngaphandle Kwezibalo

Isikhathi sokufunda: 3 imizuzu Isithombe sendabuko somthengisi ophumelelayo ngumuntu ohamba (mhlawumbe ephethe i-fedora nesikhwama esikhwameni), ehlome nge-charisma, ukukholisa, nokukholelwa kulokho abakuthengisayo. Ngenkathi ukuthandwa nokuthandeka kudlala indima ekuthengiseni namuhla, ama-analytics avele njengethuluzi elibaluleke kakhulu ebhokisini leqembu lokuthengisa. Idatha ingumgogodla wenqubo yesimanje yokuthengisa. Ukwenza okuningi kwedatha kusho ukukhipha imininingwane efanele

Yini i-Intanethi Yezinto? Kusho ukuthini ukumaketha?

Isikhathi sokufunda: 2 imizuzu Ukuxhumeka kwe-inthanethi kuya kuba ngokoqobo cishe kunoma iyiphi idivayisi. Lokhu kuzodlala indima enkulu kwimininingwane emikhulu nasekukhangiseni esikhathini esizayo esiseduze. UGartner ubikezele ukuthi ngo-2020 kuzoba nemishini engaphezu kwezigidigidi ezingama-26 exhunywe kwi-Intanethi. ] = [op0-9y6q1 Yini i-Intanethi Yezinto Izinto ebhekisa ezintweni esingacabangi ukuthi zixhumekile. Izinto kungaba yimizi, izinto ezisetshenziswayo, amadivayisi, izimoto, noma abantu. Abantu bazokwenza

Ikusasa le-Utopian Lokuthengisa Isiteshi

Isikhathi sokufunda: 4 imizuzu Abalingani besiteshi kanye nabathengisi bamaValue-Added Resellers (ama-VAR) yizingane zokutholwa ezibomvu (ziphathwa ngaphandle kwelungelo lobuzibulo) uma kuziwa ekutholeni ukunakwa nezinsiza ezivela kubakhiqizi bemikhiqizo engenakubalwa abayithengisayo. Bangabokugcina ukuthola ukuqeqeshwa futhi bangabokuqala ukuphendula ngokuhlangabezana nezilinganiso zabo. Ngamabhajethi wokumaketha anqunyelwe, namathuluzi okuthengisa aphelelwe yisikhathi, balwela ukuxhumana ngempumelelo ukuthi kungani imikhiqizo ihlukile futhi yehlukile. Kuyini ukuthengiswa kwesiteshi? Indlela