I-ZMOT
Martech Zone izihloko ezimakiwe I-ZMOT:
-
Ezohwebo kanye nokudayisa
Isikhathi Samaqiniso: Izinyathelo Ezi-8 Zokulungela
Ngasekupheleni konyaka odlule, ngamela engisebenza naye ukuthi enze isethulo ku-Google's Zero Moment of Truth (ZMOT). Nakuba kufakwa ithoni yomzamo nezinto ezibonakalayo ekubhalweni kwesu, kubakhangisi abaningi besimanje, okokusebenza kuyisisekelo. Iyini I-Zero Moment Yeqiniso? Kungakhathaliseki ukuthi sithenga ama-corn flakes, amathikithi ekhonsathi noma iholidi lomshado...