IAB
Martech Zone izihloko ezimakiwe IAB:
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Ukukhangisa Okuqukethwe
I-Podcasting Iqhubekile Nokukhula Kokuduma ngo-2023
I-Podcasting idwebe i-niche ebalulekile endaweni yedijithali, evela njengendawo ehamba phambili yokukhuluma, ukuxoxa izindaba, kanye nemfundo. Kule minyaka eyishumi edlule, ukuthandwa kwayo bekufana ne-meteoric, okudonsa ukunaka kwababukeli emhlabeni wonke. Sithole okulandiwe okungaphezu kwezigidi ezi-4 kweziqephu ezingu-200+ ze-podcast yethu yokumaketha, futhi iyaqhubeka nokukhula naphezu kokuthi nginga...
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Ubuchwepheshe Bokukhangisa
Amasu ama-4 Wokunciphisa Ubungozi Bokukhohlisa Okuxhaphakile
Ukukhangisa Kwedijithali cishe kuzoba yizindleko eziphezulu zokukhangisa kwabezindaba ngo-2016 ngokuya nge-comScore. Lokho futhi kuyenza inhloso engenakuvinjwa yokukhwabanisa ngokuchofoza. Eqinisweni, ngokombiko omusha wokukhwabanisa embonini yokukhangisa ku-inthanethi, ingxenye eyodwa kwezintathu yazo zonke izindleko zokukhangisa izomoshwa ngokukhwabanisa. I-Distil Networks kanye ne-Interactive Advertising Bureau (IAB) bakhiphe…