IAB

Martech Zone izihloko ezimakiwe IAB:

  • Ukukhangisa Okuqukethwe
    Ukuduma Kwe-Podcasting: Izibalo zango-2023

    I-Podcasting Iqhubekile Nokukhula Kokuduma ngo-2023

    I-Podcasting idwebe i-niche ebalulekile endaweni yedijithali, evela njengendawo ehamba phambili yokukhuluma, ukuxoxa izindaba, kanye nemfundo. Kule minyaka eyishumi edlule, ukuthandwa kwayo bekufana ne-meteoric, okudonsa ukunaka kwababukeli emhlabeni wonke. Sithole okulandiwe okungaphezu kwezigidi ezi-4 kweziqephu ezingu-200+ ze-podcast yethu yokumaketha, futhi iyaqhubeka nokukhula naphezu kokuthi nginga...

  • Ubuchwepheshe BokukhangisaI-Ads.txt ne-ads.cert zichaze ukuvimbela ukukhwabanisa kwezikhangiso

    I-Ads.txt ne-Ads.cert zikuvimbela kanjani ukukhwabanisa kokukhangisa?

    Ukukhwabanisa kwezikhangiso kuyinkinga enkulu emhlabeni wokukhangisa kwedijithali. Kwenzeka lapho abalingisi abanonya benza imisebenzi eyahlukene ukuze bakhiqize imibono engamanga, ukuchofoza, noma ukuguqulwa ukuze bazuze ngokwezimali. Ukukhwabanisa kwezikhangiso kungaholela ekumoshweni kwezabelomali zokukhangisa, ukunciphisa ukusebenza kahle komkhankaso, nokungathembani ku-ecosystem yokukhangisa. Ubuchwepheshe obufana ne-ads.txt buthuthukisiwe ukuze kuliwe nale nkinga ukuze...

  • Ubuchwepheshe BokukhangisaI-Podcast Advertising Study evela ku-Voices

    Isimo Sokukhangisa KwePodcast

    I-Podcasting ibe nokukhula okumangalisayo, nokukhangisa kwe-podcast okuvela njengokusakaza kwemali okubalulekile. Ngo-2006, bangama-22% kuphela abantu baseMelika ababazi ukuthi i-podcast iyini, kodwa kusukela lapho, isibalo sabalaleli be-podcast sikhule cishe ngo-50%, okubonisa ukuduma okuhlala njalo kwalesi sisetshenziswa. I-Voices.com yenze ucwaningo ngokukhangisa kwe-podcast, futhi imiphumela ifingqiwe ngezansi. Isifundo…

  • Izingxenyekazi zeCRM kanye nezeDathaKungani Izinkundla Zokuphathwa Kwedatha Ziqedwa?

    Ukwehla Kwezinkundla Zokuphathwa Kwedatha (DMPs)

    Sisenkathini lapho ubumfihlo bubaluleke kakhulu kumakhasimende kunangaphambili, futhi amakhukhi ayaphuma. Lolu shintsho lunyakazisa wonke umuntu embonini yezokukhangisa. U-77% wabantu bemboni kanye no-75% wabashicileli bathi balungele umhlaba ongenawo amakhukhi nezihlonzi. IAB, Isimo Sedatha Kodwa izenzo zikhuluma kakhulu kunamagama. Abakhangisi...

  • Ubuchwepheshe BokukhangisaKuyini Ukukhwabanisa Kwezikhangiso? Ungakuvimbela Kanjani Ukukhwabanisa Kwezikhangiso

    Ukuqonda Nokulwa Nokukhwabanisa Kwezikhangiso: Umhlahlandlela Ophelele

    Ukukhwabanisa kwezikhangiso kuvele njengento ekhathazayo ebukela phansi ukusebenza kahle nobuqotho bobuchwepheshe bokukhangisa ku-inthanethi (Adtech). Ukukhwabanisa kwezikhangiso kuwumkhuba okhohlisayo ophazamisa ukusebenza okuvamile kwemisebenzi yokukhangisa, okuholela ekulahlekelweni okukhulu kwemali yabakhangisi futhi kunciphise ukusebenza kahle kwemikhankaso yezikhangiso. Izindleko zomhlaba wonke zokukhwabanisa kwezikhangiso zilinganiselwa ku-$100 billion e…

  • Ubuchwepheshe BokukhangisaAdtech - Ukukhangisa Technologies

    Abashicileli Bavumela Abakwa-Adtech Babulale Izinzuzo Zabo

    Iwebhu iyindlela enamandla kakhulu futhi esungulayo eyake yaba khona. Ngakho-ke uma kuziwa ekukhangisweni kwedijithali, ubuciko kufanele bungabi namkhawulo. Umshicileli kufanele, ngokombono, akwazi ukuhlukanisa kakhulu ikhithi yakhe yemidiya kwabanye abashicileli ukuze awine ukuthengisa okuqondile futhi alethe umthelela ongenakuqhathaniswa nokusebenza kozakwethu. Kepha abakwenzi - ngoba…

  • Ubuchwepheshe Bokukhangisa
    chofoza inkohliso

    Amasu ama-4 Wokunciphisa Ubungozi Bokukhohlisa Okuxhaphakile

    Ukukhangisa Kwedijithali cishe kuzoba yizindleko eziphezulu zokukhangisa kwabezindaba ngo-2016 ngokuya nge-comScore. Lokho futhi kuyenza inhloso engenakuvinjwa yokukhwabanisa ngokuchofoza. Eqinisweni, ngokombiko omusha wokukhwabanisa embonini yokukhangisa ku-inthanethi, ingxenye eyodwa kwezintathu yazo zonke izindleko zokukhangisa izomoshwa ngokukhwabanisa. I-Distil Networks kanye ne-Interactive Advertising Bureau (IAB) bakhiphe…

  • Ukukhangisa Okuqukethweukubukwa kwevidiyo

    Ngabe Izikhangiso Zakho Zevidiyo Ziyabonakala?

    Ngaphezudlwana kwengxenye yazo zonke izikhangiso emakhasini evidiyo zibonakala kuwebhu yonkana, isimo esinzima kubakhangisi abanethemba lokuthatha ithuba lokukhula kokubukwa kwamavidiyo kuwo wonke amadivayisi. Akuzona zonke izindaba ezimbi… ngisho nesikhangiso esiyividiyo esilalelwe kancane sisenomthelela. I-Google ihlaziye izinkundla zabo zokukhangisa ze-DoubleClick, Google kanye ne-YouTube ukuze…

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