Ikhasi lokufika
Martech Zone izihloko ezimakiwe ikhasi lokufika:
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Ubuchwepheshe Bokukhangisa
Douglas Karr-Nov 29, 2023
Isebenza Kanjani Indali Yezikhangiso Ze-Google? (Ibuyekezelwe u-2023)
I-Google Ads isebenza ohlelweni lwendali, eyenzeka njalo lapho umsebenzisi enza ukusesha. Ukuze uqonde ukuthi isebenza kanjani, kubalulekile ukuhlukanisa inqubo ibe izingxenye ezibalulekile: Amagama angukhiye: Abakhangisi bakhetha amagama angukhiye abafuna ukubhida kuwo. Lawa amagama ezinkampani, amagama ezinkampani, amagama, noma imishwana ehlobene nebhizinisi labo abakholelwa ukuthi abasebenzisi bazoyibhala...
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Izibalo nokuhlola
Douglas KarrOct 5, 2023
Kuyini Ukuthuthukiswa Kwezinga Lokuguqulwa? I-LIFT Model kanye nezibalo ze-CRO zango-2023
I-Conversion Rate Optimization (CRO) kuwumkhuba ogxile ekuthuthukiseni ukusebenza kwewebhusayithi noma kwenkundla yedijithali. Umgomo wayo oyinhloko uwukukhuphula iphesenti lezivakashi ezenza isenzo esifiselekayo, esifana nokuthenga, ukubhalisela isevisi, noma okunye ukusebenzelana okubalulekile. Liyini Izinga Lokuguqulwa? Izinga lokuguqulwa liyimethrikhi eyinhloko ekumaketheni kwe-inthanethi futhi…
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Ukukhangisa Okuqukethwe
Douglas KarrAug 22, 2023
I-Instapage: Isixazululo sakho se-All-In-One PPC ne-Ad Campaign Landing Page
Njengomakethi, umnyombo wemizamo yethu izama ukufakazela ukuthengisa, ukumaketha, kanye nezinhlelo zokukhangisa esizithathile ukuze sihambise amathemba ethu ohambweni lwamakhasimende. Abathengi abazoba khona abavamile ukulandela indlela ehlanzekile ngokuguqulwa, noma kunjalo, kungakhathaliseki ukuthi umuzwa umangalisa kangakanani. Uma kuziwa ekukhangiseni, noma kunjalo, izindleko zokuthola zingabiza kakhulu… ngakho-ke siyethemba…
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Ubuchwepheshe Bokukhangisa
Vaibhav PandyaAug 9, 2023
Isiphi Isikhathi Esingcono Kakhulu Sokuqalisa Izikhangiso Ze-Facebook?
Ukukhangisa kwe-Facebook sekuphenduke ithuluzi elibalulekile kumabhizinisi nabakhangisi abafuna ukufinyelela izithameli eziningi ze-inthanethi. Kodwa-ke, ukudala isikhangiso esikhangayo se-Facebook akuqinisekisi impumelelo yaso. Isikhathi sezikhangiso siyisici esiyigugu esivame ukunganakwa. Ukuqonda isikhathi esingcono kakhulu sokusebenzisa izikhangiso ze-Facebook kungaba nomthelela omkhulu ekusebenzeni komkhankaso nempumelelo. Kulokhu…
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Izibalo nokuhlola
Douglas KarrJul 5, 2023
Ungawathuthukisa Kanjani Amakhasi Wakho Wokufikela Ukuze Ukhulise Ukuguqulwa
Izenzo ezimbalwa ezihamba phambili zingasiza ukukhulisa ukuguqulwa futhi kuthuthukise ukusebenza okuphelele kwamakhasi akho okubikezela. Nazi ezinye izinqubo ezibalulekile okufanele uzicabangele: Izinketho Ezincishisiwe: Inkambiso evamile phakathi kwamakhasi okubikezela asebenza kahle kakhulu ukususa ukuzulazula okungavamile, imfuhlumfuhlu, nezinye izinketho ezingavimbela umsebenzisi ukuthi ashiye ikhasi. Kungakho izinkampani eziningi zisebenzisa amapulatifomu ekhasi lokufika ukwakha…
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Izibalo nokuhlola
Douglas KarrJul 5, 2023
Susa ukugqama: Umakhi Ohlakaniphile Wokukhulisa Ukusebenza Kwekhasi Lokuthola Umkhankaso Wakho
Noma ngabe inkampani yakho itshale imali esitakini sokumaketha esigcwele, esiqinile, usazozuza kusixazululo sekhasi lokubikezela. Amaqembu okuthengisa avame ukubhekana nezinkinga zesikhathi kanye nengcindezi yokuhlola, ukuletha, kanye nokuthuthukisa imikhankaso yawo yokumaketha ngokushesha... okuvamise ukungqubuzana nomzamo odingekayo endaweni evamile yokushicilela okuqukethwe. I-Unbounce ingumakhi wekhasi lokuhlala onamandla we-AI…
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I-Social Media & Influencer Marketing
Douglas KarrJun 24, 2023
I-ShortStack: Ungawakha Kanjani Umncintiswano we-#Hashtag ku-Social Media
Uma ufuna iqhinga elinganweba ukufinyelela komkhiqizo wakho, livuse ukusebenzelana okusebenzayo, futhi linothise okuqukethwe kwakho okukhiqizwa umsebenzisi (i-UGC), umncintiswano we-hashtag ungase ube ithuluzi obulokhu ulifuna. I-UGC iyimayini yegolide evame ukubukelwa phansi emhlabeni wokumaketha kwedijithali. Kubhekiselwa kunoma yiluphi uhlobo lokuqukethwe — umbhalo, amavidiyo, izithombe, ukubuyekezwa, njll., okudalwe abantu kunokuba...
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Ubuchwepheshe Bokukhangisa
UMaria NovikovaKwangathi 16, 2023
Indlela Izinkundla Zokuphatha Zobuchule Ezisiza Ngayo Abathengi Bemidiya Baphathe Imikhankaso Yezikhangiso Eqondene Nakho Eziteshini Zonkana
Ngezinkundla ezintsha zokukhangisa ezifana ne-TikTok, amanethiwekhi emidiya yokudayisa (RMN), noma izinkundla zesikhangiso ezixhunyiwe ze-TV (CTV) ezingezwe kungxube yesiteshi sesikhangiso, abathengi bemidiya bacindezelwa ukuthi benze futhi basabalalise ubuciko obuningi obuthinta abantu kunangaphambili. Ukwengeza, imithetho yobumfihlo eqinisiwe ibashiye bengenazo izindlela eziqondile zokukhomba izethameli, njengamakhukhi ezinkampani zangaphandle (3p) nama-ID eselula. Kusho ukuthi…
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I-imeyili Marketing & Automation
Douglas KarrApr 14, 2023
Uyakha Kanjani Ngokufanelekile Uhlolovo Nganoma Iyiphi Inkundla Ye-imeyili
Ukwakha ikhasi lewebhu ngefomu kuhle uma uzama ukuthwebula ulwazi olufana nenhlolovo. Nokho, ukuthola obhalisele i-imeyili ukuze achofoze efomini akufanelekile. Indlela engcono kakhulu ukuthi ababhalisile bakho baphendule inhlolovo ngokuqondile ngokusebenzisana ne-imeyili. Ngeshwa, amaklayenti e-imeyili awasekeli izindinganiso zesimanje ze-HTML, namaklayenti ama-imeyili amaningana...
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Ubuchwepheshe Bokukhangisa
Douglas KarrMar 19, 2023
Izinto Ezingu-10 Ezingahlolwa Emkhankasweni Wakho Wesikhangiso Olandelayo Wokuboniswa
Ukuhlolwa kokuhlukaniswa, ukuhlolwa kwe-A/B, nokuhlola okuhlukahlukene zonke izindlela ezisetshenziselwa ukuthuthukisa ukusebenza kahle kwemikhankaso yokumaketha yedijithali. Nakuba la magama ngezinye izikhathi esetshenziswa ngokushintshana, abhekisela ezindleleni zokuhlola ezihlukene ezinezinzuzo nemikhawulo ehlukile. Ukuhlolwa kokuhlukanisa kubandakanya ukuhlola izinguqulo ezimbili ze-elementi eyodwa ukuze kunqunywe ukuthi iyiphi eyenza kangcono. Isibonelo, ungadala izinguqulo ezimbili ze-imeyili...