Imodeli Yokuthengisa
Martech Zone izihloko ezimakiwe imodeli yokuthengisa:
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Ubuchwepheshe Bokukhangisa
Douglas KarrDec 19, 2022
Yiziphi I-4 Ps Yokumaketha? Ingabe Kufanele Sizibuyekeze Ngokumaketha Kwedijithali?
I-4Ps yokumaketha iyimodeli yokunquma izici ezibalulekile zesu lokumaketha, elasungulwa ngu-E. Jerome McCarthy, uprofesa wezokumaketha, ngawo-1960. UMcCarthy wethula imodeli encwadini yakhe ethi, Basic Marketing: A Managerial Approach. Imodeli ye-4Ps kaMcCarthy yayihloselwe ukunikeza uhlaka lwamabhizinisi ukuze alusebenzise lapho enza isu lokumaketha. Imodeli…
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I-Marketing Infographics
Douglas KarrMar 19, 2017
Uhambo lwe-Agile Marketing
Ngeshumi leminyaka lokusiza izinkampani zikhulise amabhizinisi azo ku-inthanethi, siqinise izinqubo eziqinisekisa impumelelo. Ngokuvamile kunalokho, sithola ukuthi izinkampani zidonsa kanzima ngokumaketha kwazo kwedijithali ngoba zizama ukugxumela ekubulaweni kunokuthatha izinyathelo ezidingekayo. Uguquko lweDigital Marketing Transformation lufana noguquko lwedijithali. Ocwaningweni Lwedatha oluvela ku-PointSource -…