Marketing Technology Landscape
Martech Zone izihloko ezimakiwe indawo yezobuchwepheshe bokumaketha:
- Ukukhangisa Okuqukethwe
Uyingozi Kangakanani Umbhoshongo Wakho WeTech?
Ungaba yini umthelela uma umbhoshongo wakho wobuchwepheshe uwela phansi? Umbono ongifikele ngoMgqibelo embalwa edlule njengoba izingane zami bezidlala i-Jenga ngenkathi ngisebenzela isethulo esisha mayelana nokuthi kungani abakhangisi kufanele bacabange kabusha izitaki zabo zobuchwepheshe. Kufike kimi ukuthi izitaki zobuchwepheshe kanye nemibhoshongo yeJenga empeleni inokuningi…
- Ubuchwepheshe Bokukhangisa
Inganekwane ye-DMP Ekumaketheni
Ama-Data Management Platforms (DMPs) afika endaweni yesigameko eminyakeni embalwa edlule futhi abonwa abaningi njengomsindisi wokumaketha. Lapha, bathi, singaba “nerekhodi legolide” lamakhasimende ethu. Ku-DMP, abathengisi bathembisa ukuthi ungakwazi ukuqoqa lonke ulwazi oludingayo ukuze uthole ukubuka okungu-360-degree kwekhasimende. Inkinga kuphela - yi...