Hlanganisa
Martech Zone izihloko ezimakiwe ukuhlanganisa:
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I-Marketing Infographics
I-Demandbase + Hlanganisa: Khomba Abenzi Bezinqumo kuma-Akhawunti Aqondisiwe
Siyaqhubeka nokubhala mayelana nezinzuzo ze-Account-Based Marketing (ABM). Uma ungaqondi ukuthi iyini i-ABM, siyichazile i-ABM kuma-athikili adlule kanye nezinyathelo ezidingekayo ukuze kusetshenziswe isu le-ABM eliyimpumelelo. Kusenezinselelo ngokuqaliswa kwe-ABM, noma kunjalo. Ngenkathi u-97% wabakhangisi be-B2B babike ukuthi njengamanje baqhuba noma bahlela uhlelo lwe-ABM…
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Ukukhangisa Okuqukethwe
Izinyathelo Ezi-8 Zezinga Eliphumelelayo Lokumaketha Okusekelwe Akhawunti
Uma uzibuza ukuthi Kuyini ukumaketha okususelwa ku-akhawunti?, uDoug Bewsher ubhalele indatshana enhle ngakho. Martech Zone. Isu liyakhokha kubakhangisi abaningi be-B2B. Eqinisweni, u-92% wabakhangisi be-B2B babheka i-ABM ngokwedlulele noma ibaluleke kakhulu emizamweni yabo yokumaketha. Futhi u-84% wabakhangisi be-B2B bakholelwa ukuthi i-ABM inikeza amathuba abalulekile okugcinwa nawokuthengisa. Ukuhlanganisa kukhiphe le-infographic enhle…
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Ukunika Amandla Ukuthengisa
Ukusheshisa Ipayipi Lakho nge-Automated Lead Generation
Zimbalwa izinkampani ezinamandla okuthengisa ukubiza wonke amathemba akhona. Lokho kusho ukuthi kuvame ukushiyelwa kube yinhlanhla noma umuzwa wamathumbu ukuthi yimaphi amathemba okufanele uchithe nawo isikhathi esiningi. Kaningi kunalokho, lokhu kusho inhlekelele ezinkampanini. Bachitha isikhathi kumathemba angasoze aguquka ngenkathi bengaba nemikhondo e…
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Ukukhangisa Okuqukethwe
5 Ubukhulu Bokumaketha Kokusebenza Kokukhangisa
Ngaphezulu kweminyaka eyishumi, sibone ukuthi Imisebenzi Yokuthengisa isiza ukuqapha nokusebenzisa amasu okuthengisa ngesikhathi sangempela ezinhlanganweni. Ngenkathi i-Vice-President esebenza ngamasu esikhathi eside nokukhula, imisebenzi yokuthengisa yayinamaqhinga futhi inikeze ubuholi bansuku zonke kanye nokuqeqesha ukugcina ibhola lihamba. Umehluko phakathi komqeqeshi oyinhloko kanye nomqeqeshi ohlaselayo. Iyini i-Marketing Operations? Nge...
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Izibalo nokuhlola
Imbangela Nemiphumela Emangazayo Yezinkinga Zedatha
Ngaphezu kwesigamu sabo bonke abathengisi bakholelwa ukuthi idatha engcolile iyisithiyo esikhulu ekwakheni uhlelo lokuthengisa oluyimpumelelo. Ngaphandle kwedatha eyikhwalithi noma idatha engaphelele, ulahlekelwa ikhono lokukhomba ngokunembile kanye nokuxhumana nabantu ongase ube nabo. Ngokulandelayo, lokhu kushiya igebe ekhonweni lakho lokuqinisekisa ukuthi uhlangabezana nezidingo zethimba lakho labadayisi. Ukusebenza kahle kokuthengisa kuyi…