Imigomo Yokuthengisa
Martech Zone izihloko ezimakiwe izinjongo zokumaketha:
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrDec 21, 2023
Ungalubhala Kanjani Uhlelo Lwakho Lokumaketha lwango-2024
Ekulungiseleleni unyaka omusha, izinkampani kufanele zicabangele ukuxhumanisa nokuhlela izinhlelo ezihlukahlukene zokumaketha ukuze zifinyelele izethameli ezizihlosile futhi zifeze imigomo yazo yebhizinisi ngempumelelo. Uhlobo ngalunye lohlelo lokumaketha lunokugxila kwalo okuhlukile namasu. Ucwaningo Lohlelo Lokukhangisa Ukuze ulungiselele ukubhala uhlelo lokumaketha, ukufaka i-Agile Marketing Journey kubalulekile. Lolu hambo lunezigaba ezinhlanu:…
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrKwangathi 11, 2023
Liyini Isu Lokumaketha Kwedijithali?
Isu lokumaketha kwedijithali wuhlelo oluphelele lokufinyelela izinjongo ezithile zokumaketha kanye nezinjongo kusetshenziswa iziteshi ezihlukene ze-inthanethi, imidiya, kanye nobuchwepheshe. Kubandakanya ukuhlonza izethameli eziqondiwe, ukubeka izinjongo zokumaketha, nokusebenzisa izinkundla zedijithali namathuluzi okuzibandakanya, ukuguqula, ukuthengisa, nokugcina amakhasimende. Isu lokumaketha kwedijithali eliklanywe kahle lingasiza amabhizinisi akhe ukuqwashisa ngomkhiqizo, enze umkhondo, akhulise ukuthengisa, futhi enze ngcono…
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Ubuchwepheshe Bokukhangisa
Rick Bodey-Nov 1, 2022
Thola I-SMART: Ungawushintsha Kanjani Umqondo Wakho Wokutshala Kwezokumaketha Kwedijithali
Ukulungisa amasu okumaketha ukuze asebenze kangcono ibhizinisi lakho kwesinye isikhathi kudinga ushintsho olubalulekile emcabangweni. Ngenxa yokuthi abanikazi bamabhizinisi abaningi abawaqondi ngokugcwele amasu okumaketha akhona, abalazi inani elingalethwa utshalomali lokumaketha ngedijithali ebhizinisini labo. Esikhathini esedlule, babone ukutshalwa kwezimali okwengeziwe kokumaketha njengento enhle kunezidingo. Manje, abaholi abaningi bamabhizinisi bacabanga ukusekela imakethe yokuya emakethe…
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Ubuchwepheshe Bokukhangisa
Douglas KarrJun 5, 2016
Izici ze-Agency kanye nokuziphatha okufunwa ama-CMO
Ukuba ne-ejensi kube kokubili okuvuza futhi kuyinselele. Umsuka wakho konke esikuzuzayo kumakhasimende ethu, sisathanda ukusiza ukuhambisa amakhasimende ngemodeli yokukhula yokumaketha. Kusenza sikwazi ukusebenza nabo bobabili abaqalayo kanye namakhasimende ebhizinisi ngokufanayo, ngobuchule sikhulise ukuqwashisa kwabo kanye nemali engenayo ku-inthanethi. Engingakubonanga ukuthi lungakanani ushintsho thina, njenge-ejensi,…
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Izibalo nokuhlola
Douglas KarrMar 19, 2009
Imibuzo Emihlanu Yokuhlola Ukuhambelana Kwakho Kokuthengisa Nokumaketha
Lesi sisho singinamathele ngempela evikini elidlule: Inhloso yokumaketha ukwenza ukuthengisa kudlulele. Inhloso yokumaketha iwukwazi nokuqonda ikhasimende kahle kangangokuthi umkhiqizo noma isevisi imlingana futhi izidayise. U-Peter Drucker Njengoba izinsiza zincipha futhi nomsebenzi ukhula kumkhangisi ojwayelekile, kunzima uku...