UMalcolm Gladwell
Martech Zone izihloko ezimakiwe malcolm ukujabula:
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Izincwadi Zokumaketha
Ama-Outliers: Indaba Yempumelelo
Njengoba ngilinde indiza yami izolo, ngakhumbula izinto ezimbili engizikhohliwe - ibhantshi lami lezemidlalo kanye nenye yezincwadi enqwabeni yami engizoyifunda. Ngenhlanhla, isitolo esisesangweni lami sibe nokukhethwa kwezincwadi okunengqondo, futhi i-Outliers: The Story to Success, ka-Malcolm Gladwell, yayilapho. Bengingumlandeli omkhulu kaMalcolm Gladwell - bobabili…
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Sesha Marketing
Ibhulogi Ekhula Ngokushesha Kuplanethi?
Esikhathini esingaphezu konyaka odlule (2005) nganquma ukuthi kufanele ngizibekele imigomo ethile yobuchwepheshe. Ngigqugquzelwe abantu abafana no-Seth Godin, uMalcolm Gladwell, uRobert Scoble kanye no-Shel Israel, ngigxile ekubhaleni amabhulogi, izinkundla zokuxhumana, ukuthuthukisa izinjini zokusesha, nezibalo kanye nabo bonke ubuchwepheshe obukhona obabuqhuba. Akubanga isayensi ye-rocket, kodwa kube…