Ithalente Lokumaketha
Martech Zone izihloko ezimakiwe ithalente lokumaketha:
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Izibalo nokuhlola
Amathrendi e-MarTech Ashayela Ukuguqulwa Kwedijithali
Ochwepheshe abaningi bezentengiso bayazi: eminyakeni eyishumi edlule, ubuchwepheshe bokuthengisa (Martech) buye baqhuma ekukhuleni. Le nqubo yokukhula ngeke yehle. Eqinisweni, ucwaningo lwakamuva lwango-2020 lukhombisa ukuthi kunamathuluzi obuchwepheshe bokuthengisa angaphezu kuka-8000 emakethe. Abathengisi abaningi basebenzisa amathuluzi angaphezu kwamahlanu ngosuku olunikeziwe, futhi angaphezu kwama-20 esewonke ekusebenzeni…
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Ukukhangisa Okuqukethwe
Ama-CMO Wokumaketha Amahlanu Okufanele Enze Ngo-2020
Kungani Impumelelo incike kuqhinga elihlaselayo. Naphezu kokuncipha kwesabelomali sokumaketha, ama-CMO asenethemba ngekhono lawo lokufeza izinhloso zawo ngo-2020 ngokocwaningo lukaGartner lwaminyaka yonke lwe-2019-2020 CMO Spend Survey. Kodwa ukuba nethemba ngaphandle kwesenzo akuzuzisi futhi ama-CMO amaningi angase ehluleke ukuhlela izikhathi ezinzima ezizayo. Ama-CMO aseshesha kakhulu manje kunalokho abeyikho ngesikhathi sokugcina…