MediaMath
Martech Zone izihloko ezimakiwe MediaMath:
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Ubuchwepheshe Bokukhangisa
Douglas KarrMar 28, 2023
Iyini I-Demand-Side Platform (DSP)?
Inkundla ye-demand-side (DSP) yisixazululo sesofthiwe esivumela abakhangisi nabakhangisi ukuthi bathenge i-inventory yezikhangiso zedijithali kuzo zonke izikhangisi ezihlukene, amanethiwekhi, nabashicileli ngesikhathi sangempela, besebenzisa isixhumi esibonakalayo esisodwa. Iqondisa inqubo yokuthenga abezindaba futhi isiza abakhangisi ukuthi baqondise izethameli ezithile ngempumelelo. Ukuze uqonde ukuthi iyini i-DSP nokuthi ingena kanjani ekuthengeni izikhangiso okuhleliwe…
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Ubuchwepheshe Bokukhangisa
Douglas KarrJun 5, 2016
Izici ze-Agency kanye nokuziphatha okufunwa ama-CMO
Ukuba ne-ejensi kube kokubili okuvuza futhi kuyinselele. Umsuka wakho konke esikuzuzayo kumakhasimende ethu, sisathanda ukusiza ukuhambisa amakhasimende ngemodeli yokukhula yokumaketha. Kusenza sikwazi ukusebenza nabo bobabili abaqalayo kanye namakhasimende ebhizinisi ngokufanayo, ngobuchule sikhulise ukuqwashisa kwabo kanye nemali engenayo ku-inthanethi. Engingakubonanga ukuthi lungakanani ushintsho thina, njenge-ejensi,…