I-ID yesikhangiso seselula
Martech Zone izihloko ezimakiwe i-id yesikhangiso yeselula:
-
Ukumakethwa Kwamaselula Nethebulethi
Jen GoldJun 16, 2023
Ukuvula Ukunemba Nokuqonda: Izinzuzo Zezindawo Zokuthengisa Ezizimele
Uthanda noma ungathandi, abathengisi kufanele bajwayelane nombono wekusasa elingenakhukhi, i-post-Mobile Ad ID (MAID) - futhi bathuthukise amasu amasha ngokufanele. Izindlela zokuqondisa izithameli ezivamile zisheshe zibe yizakudala njengoba izikhondlakhondla zezobuchwepheshe ezifana ne-Google ne-Apple ziphendula ingcindezi yabathengi neyomthetho yokuqinisa ubumfihlo babasebenzisi. Ukuhoxiswa kwamakhukhi ku-Chrome kuseduze ngenkathi i-Apple…
-
Ukumakethwa Kwamaselula Nethebulethi
UDavid FinkelsteinSepthemba 28, 2020
I-SkAdNetwork? Ubumfihlo beSandbox? Ngimi nama-MD5s
Isimemezelo sika-Apple sikaJuni 2020 sokuthi i-IDFA izoba isici sokungena kubathengi ngokukhululwa kwe-iOS 14 kaSepthemba kuzwakala sengathi umbhoxo ukhishwe ngaphansi kwemboni yezikhangiso eyizigidi eziyizinkulungwane ezingama-80, kwathumela abakhangisi ukuba baxakeke ukuze bathole into engcono kakhulu elandelayo. Sekuphele izinyanga ezimbili, sisanwaya amakhanda. Ngokuhlehliswa kwakamuva obekudingeka kakhulu kuze kube ngu-2021, thina njenge…
-
Ubuchwepheshe Bokukhangisa
UBrian BowmanSepthemba 10, 2020
I-Apple iOS 14: Ubumfihlo Bedatha kanye ne-IDFA Armageddon
Kwa-WWDC kulo nyaka, i-Apple yamemezela ukwehla kwenani le-iOS Users' Identifier for Advertisers (IDFA) ngokukhishwa kwe-iOS 14. Ngaphandle kokungabaza, lolu ushintsho olukhulu kuhlelo lokusebenza lweselula lokukhangisa i-ecosystem eminyakeni eyi-10 edlule. Embonini yokukhangisa, ukususwa kwe-IDFA kuzophakamisa futhi okungase kuvalwe izinkampani, kuyilapho kudala ithuba elihle kwabanye.…