Ukukhangisa Kwamaselula
Martech Zone izihloko ezimakiwe ukumaketha amaselula:
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrFeb 23, 2024
Wenzani Umkhangisi Wedijithali?
I-Digital marketing isizinda esinezici eziningi esidlula amaqhinga okuthengisa endabuko. Idinga ubuchwepheshe eziteshini ezihlukahlukene zedijithali kanye nekhono lokuxhumana nabalaleli emkhakheni wedijithali. Iqhaza lomkhangisi wedijithali ukuqinisekisa ukuthi umlayezo womkhiqizo usakazwa ngempumelelo futhi uhambisana nezethameli eziqondiwe. Lokhu kudinga ukuhlela amasu, ukwenziwa, nokuqapha njalo. Emakethe yedijithali,…
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Ubuchwepheshe Bokukhangisa
Douglas KarrFeb 23, 2024
Ukukhangisa Kweselula ngo-2024: Umhlahlandlela Obalulekile
Umsebenzisi ojwayelekile weselula namuhla uxhumeke njalo, engena ekusakazweni kwedijithali kolwazi, ukuzijabulisa, nokuxhumana komphakathi ngazo zonke izikhathi zosuku. Njengoba i-smartphone ivamise ukuba yinto yokugcina abayibona ngaphambi kokuba balale futhi into yokuqala abafinyelela kuyo lapho bevuka, amadivaysi eselula agxile kakhulu ekuphileni kwansuku zonke. Lokhu kuxhumana okuqhubekayo kunikeza…
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Ukumakethwa Kwamaselula Nethebulethi
Douglas KarrSepthemba 4, 2023
Amasu Okuthengisa Amaselula angama-25 Asetshenziswa Amabhizinisi Ukukhulisa Ukubonakala, Ukubandakanya Abavakashi, Ukuthwebula Abaphambili, Nokukhulisa Ukuguqulwa
Abaningi bethu baqhuba amabhizinisi ethu futhi baphathe ukuthengisa nokumaketha kwethu besebenzisa ideskithophu emsebenzini. Kodwa-ke, lokhu kungasibeka kusimo esingesihle uma iningi lamathemba namakhasimende esikhuluma nawo ekumakhalekhukhwini. Eminyakeni yamuva nje, kube noshintsho ekuphenduleni kwabathengi kubakhangisi abeqisayo njengoba iselula iyisisusa esinjalo…
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I-Social Media & Influencer Marketing
UDanny RegensteinJul 13, 2023
Ukusuka ku-Vintage kuye ku-Vibrant: Ukusebenzisana Kwe-Influencer Kungavuselela Kanjani Iziteshi Zokumaketha Zendabuko
Inkundla yezokuxhumana iguqule indlela esixhuma ngayo, sabelana ngayo, futhi sisebenzisa kanjani okuqukethwe. Eceleni kwalolu shintsho, sekuvele uhlobo olusha lwabantu abanethonya - umgqugquzeli wenkundla yezokuxhumana - futhi ngenxa yalokho, amabhrendi abhekene nempi enzima yokunqamula umsindo wokuncintisana kwawo futhi adonse ukunaka kwezithameli eziqondiswe kubo. Enkathini ebuswa imidiya yedijithali,…
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Izingxenyekazi zeCRM kanye nezeDatha
Douglas KarrJul 13, 2023
Uhlu Lwayo Yonke Imikhiqizo Ye-Salesforce yango-2023
I-Salesforce iyaqhubeka nokuhola imboni ye-SaaS ngezixazululo zayo zebhizinisi ngoba zisekelwe ngamafu, zenziwe ngezifiso, zicebile, zihlanganisiwe, zivikelekile, futhi ziyahlaziywa. Njengoba sixoxa ngezinkundla namathemba namakhasimende ethu, sifanisa i-Salesforce nokuthenga imoto yomjaho uma kuqhathaniswa nemoto yesitoko. Akusona isixazululo esingcono kunazo zonke kuzo zonke izinkampani, kodwa kuyathandeka ngokumangalisayo kunoma iyiphi inqubo, inhlangano,…
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Ukumakethwa Kwamaselula Nethebulethi
Douglas KarrJul 12, 2023
Uyiqamba Kanjani Imiyalezo Yombhalo Ephoqayo (i-SMS) Eshayela Imiphumela
Uma isetshenziswa ngobuchule nangenhlonipho, umlayezo wombhalo (SMS) kungaba ithuluzi elinamandla lamabhizinisi ukuthi abandakanye izethameli, aqhube ukuguqulwa, akhe ukwethembeka kwamakhasimende. Izibalo Zokumaketha Nge-SMS Lezi zibalo ezivela ku-SMSComparison zigqamisa ukusetshenziswa kabanzi kwama-smartphones, izinga eliphezulu lokusebenzelana nezimpendulo zemilayezo ye-SMS uma kuqhathaniswa ne-imeyili, okuthandwayo kokuxhumana ngemiyalezo yombhalo, kanye nemakethe ebalulekile...
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrJul 11, 2023
Kungani Amasu Amashaneli Eningi Engaseyona Inketho... Nezinyathelo Zokuwasebenzisa Nokuwenza
Ukumaketha kwama-Multichannel kubhekisela kumkhuba wokusebenzisa iziteshi eziningi zokumaketha kanye nezindawo zokuthinta ukuze ufinyelele futhi uhlanganyele nezithameli zakho ozihlosile. Kubandakanya ukuhlanganisa nokuxhumanisa iziteshi ezahlukahlukene ezingaxhunyiwe ku-inthanethi neziku-inthanethi, njengemidiya yokuphrinta, ithelevishini, umsakazo, amawebhusayithi, inkundla yezokuxhumana, ukumaketha nge-imeyili, izinhlelo zokusebenza zeselula, nokuningi. Ukumaketha kwama-Multichannel kuhlose ukudala umuzwa wamakhasimende ohlangene futhi ongaguquguquki kulezi zihlukahlukene...
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Ukumakethwa Kwamaselula Nethebulethi
Douglas KarrJul 6, 2023
I-Mobile Commerce (M-Commerce) Izibalo Nokucatshangelwa Kwedizayini Yeselula yango-2023
Ngenkathi abeluleki abaningi nabathengisi bedijithali behlala edeskini elinamamonitha amakhulu nezinkundla zokubuka ezinkulu, sivamise ukukhohlwa ukuthi amakhasimende amaningi angaba khona abuka, acwaninge, futhi aqhathanise imikhiqizo namasevisi asuka kumakhalekhukhwini. Yini i-M-Commerce? Kubalulekile ukuqaphela ukuthi i-M-commerce ayigcini ngokuthenga nokuthenga kumakhalekhukhwini. I-M-commerce ihlanganisa imisebenzi eminingi,…
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrApr 4, 2023
Iyini i-MarTech? Izitaki Zokukhangisa, I-Martech Technology Landscape, kanye Nezinsiza ze-Martech
Ungathola ukuhleka ngoba ngibhala indatshana ku-MarTech ngemva kokushicilela izindatshana ezingaphezu kuka-6,000 ngobuchwepheshe bokumaketha iminyaka engaphezu kwe-16 (ngaphezu kweminyaka yale bhulogi… bengiku-blogger ngaphambilini). Ngikholwa ukuthi kufanelekile ukushicilela nokusiza ochwepheshe bebhizinisi ukuthi babone kangcono ukuthi i-MarTech yayiyini, iyini, kanye nekusasa lalokho ezoba yikho. Okokuqala, kwe…
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Ukumakethwa Kwamaselula Nethebulethi
UMike GundersonFeb 24, 2023
I-PostReminder: Ukuguqula Indlela Amabhrendi Axhumana Ngayo Namakhasimende Lapho Kudingeka Isikhathi
Siyazi ukuthi abantu bamatasa kangakanani - ikakhulukazi uma bengena emnyango futhi bebuka imeyili yabo. Ngisho noma abantu benentshisekelo ocezwini lwemeyili eqondile, bavame ukuyibeka eceleni futhi bahlose ukubuyela kuyo ngesikhathi esithile. Kodwa ngaphambi kokuba bazi, sekudlule isikhathi esiningi kakhulu. Ukunikezwa kuphelelwe yisikhathi noma umcimbi uphelile, futhi...