Ukukhangisa komdabu
Martech Zone izihloko ezimakiwe ukukhangisa kwendabuko:
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Ubuchwepheshe Bokukhangisa
Kuyini Ukukhangisa Kwabantu Bomdabu?
Ukukhangisa komdabu kuwuhlobo lokukhangisa olukhokhelwayo lapho okuqukethwe kwesikhangiso kuhlangana kalula nokubukeka, umuzwa, kanye nomsebenzi wenkundla okuvela kuyo. Umgomo oyinhloko wokukhangisa komdabu ukuhlinzeka ngokuqukethwe okufanelekile nokubalulekile kuzithameli eziqondiwe, ngaphandle kokuphazamisa ulwazi lwazo lokuphequlula. Izikhangiso zomdabu zivame ukulingisa isitayela nethoni yokuqukethwe kokuhlela,…
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Ubuchwepheshe Bokukhangisa
Ukukhangisa Kwabantu Bomdabu: Indlela Entsha Yokukhuthaza Imikhiqizo Yakho
Uma ubumaketha imikhiqizo yakho isikhathi eside ngendlela emincane yemiphumela emihle, mhlawumbe sekuyisikhathi sokuthi ucabangele ukukhangisa komdabu njengesixazululo saphakade ezinkingeni zakho. Izikhangiso zomdabu zizokusiza, ikakhulukazi uma kuziwa ekuthuthukiseni izikhangiso ezikhona zenkundla yezokuxhumana kanye nokushayela abasebenzisi abaqondiswe kakhulu kokuqukethwe kwakho. Kodwa…
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Ubuchwepheshe Bokukhangisa
I-Spoutable: Izikhangiso Zomdabu Zezivakashi Ezihambayo
Uma ungumshicileli, ukwenza imali kwababukeli bakho kuhlale kuyinselele - ikakhulukazi uma ukusayithi yolwazi. Ukukhangisa okuboniswayo akwenzi kahle kakhulu uma kuqhathaniswa nezinye izindlela zesikhangiso, ngakho abashicileli balahlekelwa izikhangiso eziqondiswe kakhulu ezidlalwa kusesho nezenhlalo. Ukukhangisa komdabu sekufikile njengendlela yokushayela imali yabashicileli - kodwa ngike ngabhala ngaphambi kwalokho...
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Ukukhangisa Okuqukethwe
Izinyathelo Ezi-8 Zezinga Eliphumelelayo Lokumaketha Okusekelwe Akhawunti
Uma uzibuza ukuthi Kuyini ukumaketha okususelwa ku-akhawunti?, uDoug Bewsher ubhalele indatshana enhle ngakho. Martech Zone. Isu liyakhokha kubakhangisi abaningi be-B2B. Eqinisweni, u-92% wabakhangisi be-B2B babheka i-ABM ngokwedlulele noma ibaluleke kakhulu emizamweni yabo yokumaketha. Futhi u-84% wabakhangisi be-B2B bakholelwa ukuthi i-ABM inikeza amathuba abalulekile okugcinwa nawokuthengisa. Ukuhlanganisa kukhiphe le-infographic enhle…