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Sithole cishe ama-4 million ama-episodes angama-200 + we-podcast yethu yokumaketha kuze kube manje, futhi iyaqhubeka nokukhula. Kangangokuthi sitshale imali kusitudiyo sethu se-podcast. Empeleni ngisezigabeni zokwakhiwa kwesitudiyo esisha okungenzeka ukuthi ngithuthele ekhaya lami ngoba ngizithola ngibamba iqhaza noma ngisebenzisa ama-podcast amaningi. Kusukela ekuqaleni kwayo okuthobekile ngonyaka we-2003, i-podcasting isiphenduke ibutho elinganqandeki ekukhangiseni kokuqukethwe futhi

Kungani Izinguquko Ezincane Ekukhushulweni Kwezentengiso Ze-CPG Zingaholela Emiphumeleni Emikhulu

Umkhakha Wezimpahla Zabathengi uyisikhala lapho ukutshalwa kwezimali okukhulu kanye nokuguquguquka okuphezulu kuvame ukuletha ushintsho olukhulu egameni lokusebenza nokusebenza kahle. Izinkampani ezinkulu ezifana no-Unilever, Coca-Cola, kanye noNestle zisanda kumemezela ukuhlelwa kabusha nokuhlelwa kabusha kwamasu okukhuthaza ukukhula nokonga izindleko, kuyilapho abakhiqizi bezimpahla zabathengi abancane bedunyiswa njengabantu abashesha ukusebenza, abenza ama-crasher amaqembu amasha athola impumelelo enkulu nokunakwa kokutholwa. Ngenxa yalokhu, ukutshalwa kwezimali kumasu okuphathwa kwemali engenayo angathinta umugqa waphansi

IDynamic Evolution Yethelevishini Iyaqhubeka

Njengoba izindlela zokukhangisa ezidijithali zanda futhi zingaziphathi kahle, izinkampani zifaka imali eningi ekukhangiseni kwethelevishini ukuze zifinyelele ababukeli abachitha amahora angama-22-36 bebuka i-TV masonto onke. Yize lokho kuduma kwezimboni zokukhangisa kungasenza sikholelwe kule minyaka embalwa edlule kubalula ukwehla kwethelevishini njengoba sazi, ukukhangisa kwethelevishini kunalokho kuyaphila, futhi kuveza imiphumela eqinile. Ocwaningweni lwakamuva lweMarkethare oluhlaziye ukusebenza kokukhangisa kuyo yonke imboni nezindawo zabezindaba ezifana

Ingabe Ukuvunyelwa Kosaziwayo Kuyindlela Yokumaketha Esebenzayo?

I-Celebrity Endorsement ibilokhu ibonwa njengenketho esebenzayo yezinkampani zokukhangisa ngemikhiqizo yazo. Izinkampani eziningi zikholelwa ukuthi imikhiqizo yazo ihlotshaniswa nosaziwayo abadumile kuzosiza ukushayela ukuthengisa. Abathengi babonakala bengaqiniseki ngethonya labo ngo-51% abathi ukuvunywa kosaziwayo kwenza umehluko omkhulu ezinqumweni zabo zokuthenga. Ngenkathi i-ROI kumasu amaningi wokumaketha ilinganiseka - i-ROI kuzincomo zosaziwayo kungaba nzima kakhulu ukuyibala. Kuningi