Isiteshi se-Omni
Martech Zone izihloko ezimakiwe isiteshi se-omni:
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Izingxenyekazi zeCRM kanye nezeDatha
KWI-KW: I-CRM Ehlanganisiwe, i-POS, i-E-commerce kanye Nokuthengiswa Kwabadayisi Abakhethekile
IKWII Unified Commerce Platform iyisixazululo esisekelwe efwini, esisekugcineni sabathengisi abakhethekile. Isixazululo seKWI, esihlanganisa i-POS, Merchandising, kanye ne-eCommerce sinikwa amandla kusizindalwazi esisodwa, sihlinzeka abathengisi ngolwazi olungenamthungo ngokuphelele, lwe-omni-channel. I-KWI Unified Commerce Platform Customer Relationship Management (CRM) - qoqa idatha ngesikhathi sangempela, ukuze zonke iziteshi zakho zibe nolwazi lwakamuva. Abahlanganyeli bezokuthengisa bangabona...
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Izingxenyekazi zeCRM kanye nezeDatha
I-Acquia: Iyini Ipulatifomu Yedatha Yamakhasimende?
Njengoba amakhasimende exhumana futhi edala ukuthengiselana nebhizinisi lakho namuhla, kuya kuba nzima nakakhulu ukugcina umbono omaphakathi wekhasimende ngesikhathi sangempela. Ngisanda kuhlangana nekhasimende elalinalezi zinkinga nje. Umthengisi wabo we-imeyili wokumaketha uhlukile kunenkundla yabo yemiyalezo yeselula ngaphandle kwendawo yabo yokugcina idatha. Amakhasimende abesebenzisana, kodwa ngenxa yokuthi idatha emaphakathi...
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Ezohwebo kanye nokudayisa
Isifinyezo se-Omnichannel Consumer Buying Behaeve
Amasu e-Omnichannel aya ngokuya avama ukusetshenziswa njengoba abahlinzeki befu lokumaketha benikeza ukuhlanganiswa okuqinile kanye nokukalwa kwamasu kulo lonke uhambo lomthengi. Izixhumanisi zokulandela umkhondo namakhukhi kunika amandla okwenziwayo okungenazihibe lapho, kungakhathaliseki ukuthi yisiphi isiteshi, inkundla ingabona lapho umthengi ekhona futhi isunduze umlayezo wokumaketha obalulekile, osebenza esiteshini, futhi ubaqondise ku...
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Izibalo nokuhlola
Yibuphi Ubuchwepheshe Abatshalizimali Be-C-Level Abatshala Kuyo?
I-Black Ink yenze Isifundo Sokumaketha sika-C-level sika-2016, yahlola abakhangisi abavela ezinkampanini ezinkulu ezingu-2000 e-United States ngemali engenayo yonyaka ngesabelomali sokumaketha esihlanganisiwe samadola ayizigidi eziyizinkulungwane ezingu-5 zamadola ngomsebenzi nezindleko. Izifundo Ezimqoka Eziphuma Ezintweni Ezibaluleke Kakhulu Zabakhangisi Bokufunda Abamnyama ukuqhubekisela phambili ukuhlobana komkhiqizo kanye nokugxila kwekhasimende okuzodinga ukuthuthukiswa okumangazayo Kwezobuchwepheshe Zokumaketha...
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Ezohwebo kanye nokudayisa
Yini i-Omni-Channel? Kukuthinta kanjani ukuThengisa kule sizini samaholide?
Eminyakeni eyisithupha edlule, inselele enkulu yokumaketha ku-inthanethi kwaba ikhono lokuhlanganisa, ukuvumelanisa, bese ulawula imilayezo kuso sonke isiteshi. Njengoba iziteshi ezintsha zivela futhi zanda ekudumeni, abakhangisi bengeze amaqoqo amaningi nokuqhuma okwengeziwe ohlelweni lwabo lokukhiqiza. Umphumela (okusajwayelekile), kwaba yinqwaba yezikhangiso nemiyalezo yokuthengisa eyehliselwa phansi wonke amathemba…
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Izibalo nokuhlola
Ungakuvimbela Kanjani Ukwephulwa Kwemininingwane Kulomhlaba We-Omni-Channel
I-Google inqume ukuthi ngosuku olulodwa, u-90% wabathengi basebenzisa izikrini eziningi ukuze bahlangabezane nezidingo zabo ze-inthanethi njengokubhanga, ukuthenga, nokuvakasha kokubhuka futhi balindele ukuthi idatha yabo izohlala ivikelekile njengoba begxuma besuka kungxenyekazi baye endawenikazi. Ngokwaneliseka kwamakhasimende njengokubaluleke kakhulu, ukuvikeleka nokuvikelwa kwedatha kungawela emifantwini. Ngokuvumelana ne…