Izethulo eziku-inthanethi
Martech Zone izihloko ezimakiwe izintshumayelo eziku-inthanethi:
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Ukukhangisa Okuqukethwe
UJenn Lisak GoldingSepthemba 13, 2016
Wooing abathengi abaningi nokunciphisa imfucuza ngokuqukethwe okuhlakaniphile
Ukusebenza kahle kokumakethwa kokuqukethwe kubhalwe kahle, okuletha ukuhola okungu-300% ngaphezulu ngezindleko eziphansi ngo-62% kunokumaketha okuvamile, kubika i-DemandMetric. Akumangalisi ukuthi abathengisi abanolwazi bashintshe amadola abo kokuqukethwe, ngendlela enkulu. Isithiyo, nokho, ukuthi ingxenye enhle yalokho okuqukethwe (i-65%, empeleni) kunzima ukuyithola, ayicatshangwa kahle noma ayithandeki kulokho okuhlosiwe…
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Ukukhangisa Okuqukethwe
Douglas KarrJun 30, 2014
Amaqhinga Wokumaketha Okuqukethwe we-B13B adume kakhulu ama-2
Lena kwakuyi-infographic ethokozisayo engangifuna ukwabelana ngayo noWolfgang Jaegel. Hhayi nje ngoba inikeza ukuqonda kokuthi yimaphi amasu okumaketha okuqukethwe asetshenziswa abakhangisi be-B2B, kodwa ngenxa yegebe engilibonayo kokuthi yikuphi okuqukethwe okuthunyelwayo ngokuqhathaniswa nalokho okungaba umthelela walawo maqhinga. Ngokulandelana kodumo, uhlu...