I-Personas
Martech Zone izihloko ezimakiwe abantu:
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Izingxenyekazi zeCRM kanye nezeDatha
Douglas KarrOct 14, 2023
Bayini abantu bomthengi? Kungani Uwadinga? Futhi Uzidala Kanjani?
Nakuba abadayisi bevame ukusebenzela ukukhiqiza okuqukethwe okubahlukanisayo futhi kuchaze izinzuzo zemikhiqizo namasevisi abo, bavame ukugeja uphawu ekukhiqizeni okuqukethwe kohlobo ngalunye lomuntu othenga umkhiqizo noma isevisi yabo. Isibonelo, uma ithemba lakho lifuna isevisi entsha yokubamba, umakethi ogxile ekusesheni nasekuguquleni angase abeke phambili ukusebenza, kuyilapho i-IT...
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Ubuchwepheshe Bokukhangisa
UCaleb BenningfieldJul 24, 2023
Zuza Ukwethenjwa Kwekhasimende Ngalezi Zinkambiso Ezintathu Zokukhangisa Ezimaphakathi Nobumfihlo
Indlela yokukhangisa yobukhulu obubodwa ayisayinqamuli. Amakhasimende alindele ukuzizwisa komuntu siqu kokukhangisa okubasizayo. Futhi bafuna ukuba nezwi endleleni ababona futhi bamukele ngayo izikhangiso. Kodwa kukhona catch. Okuningi kokukhangisa kwanamuhla kuvela kudatha yezinkampani zangaphandle (3P). Ngokuhoxiswa kwamakhukhi ezinkampani zangaphandle kanye nemithetho yobumfihlo yedatha—ingasaphathwa eyokuthi abathengi ngokwabo...
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Izibalo nokuhlola
Douglas KarrJul 5, 2023
Ungawathuthukisa Kanjani Amakhasi Wakho Wokufikela Ukuze Ukhulise Ukuguqulwa
Izenzo ezimbalwa ezihamba phambili zingasiza ukukhulisa ukuguqulwa futhi kuthuthukise ukusebenza okuphelele kwamakhasi akho okubikezela. Nazi ezinye izinqubo ezibalulekile okufanele uzicabangele: Izinketho Ezincishisiwe: Inkambiso evamile phakathi kwamakhasi okubikezela asebenza kahle kakhulu ukususa ukuzulazula okungavamile, imfuhlumfuhlu, nezinye izinketho ezingavimbela umsebenzisi ukuthi ashiye ikhasi. Kungakho izinkampani eziningi zisebenzisa amapulatifomu ekhasi lokufika ukwakha…
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Ukukhangisa Okuqukethwe
Ann SmartyJun 6, 2023
Izindlela Eziyi-10 Zokuqinisekisa Impumelelo Yokumaketha Okuqukethwe
Ingabe usukulungele ukunikeza imizamo yakho yokumaketha okuqukethwe? Kuthatha isikhathi nokucabanga kusengaphambili ukwenza okuqukethwe kwakho kukusebenzele, kodwa ngokuhlela okuncane, kungaphezu kwalokho okungenzeka. Nalu uhlu lokuhlola okufanele ululandele ukuze uyise okuqukethwe kwakho okumangalisayo ukuyise ezingeni elilandelayo. 1. Yiba Nenhloso Ngaphambi kokuthi uqale nokumaketha okuqukethwe kwakho...
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Ukukhangisa Okuqukethwe
Himani KankariaMar 2, 2023
Umhlahlandlela Wokugcina Wokwakha Isu Le-B2B Lokukhangisa Lokuqukethwe lango-2023
Umhlaba wamabhizinisi wenze izinguquko ezinkulu eminyakeni yamuva nje, futhi ukumaketha kokuqukethwe kwe-B2B sekuphenduke ithuluzi elibalulekile lezinkampani ezifuna ukugqama endaweni yemakethe yedijithali ephithizelayo. Ngo-2023, ukumaketha kokuqukethwe kwe-B2B kuzoba okubucayi kakhulu, njengoba izinkampani zihlose ukuxhumana nezithameli eziqondiswe kubo futhi zizimise njengabaholi abacabangayo embonini yabo. Lokhu…
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Ubuchwepheshe Bokukhangisa
Kirk EnrightKwangathi 24, 2022
Ungalukhetha Kanjani Uhlaka Lwabantu Bakho Umthengi
I-buer persona iyinhlanganisela ekunikeza isithombe esinemininingwane ecebile yezethameli ozihlosile ngokuhlanganisa ulwazi lwezibalo zabantu kanye ne-psychographic kanye nemininingwane bese uyethula ngendlela okulula ukuyiqonda. Ngokombono ongokoqobo, abantu bomthengi bakusiza ukuthi ubeke izinto ezibalulekile kuqala, wabele izinsiza, uveze izikhala futhi ugqamise amathuba amasha, kodwa okubaluleke kakhulu kunalokho...
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Izibalo nokuhlola
Douglas KarrMar 16, 2021
Ubudlelwano Phakathi Kwabantu, Uhambo Lomthengi, Nemigodi Yokuthengisa
Amaqembu okuthengisa angenayo asebenza kahle kakhulu asebenzisa abantu abathengi, aqonde uhambo lokuthenga, futhi aqaphe ngokucophelela amafaneli awo okuthengisa. Ngisiza ekukhipheni isifundo sokuqeqeshwa emikhankasweni yokumaketha kwedijithali kanye nabantu abathengayo ngenkampani yamazwe ngamazwe njengamanje futhi othile ucele ukucaciselwa kokuthathu ngakho-ke ngicabanga ukuthi kufanelekile ukuxoxa ngakho. Ukuqondisa Ubani: Abantu Bomthengi Ngisanda kubhala kubantu abathengayo futhi...
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Izibalo nokuhlola
Douglas KarrOct 13, 2020
Izizathu Ezi-5 Isivakashi Esifikile Ekhasini Lakho
Izinkampani eziningi kakhulu zenza iwebhusayithi, iphrofayela yomphakathi, noma ikhasi lokufika ngaphandle kokuqonda inhloso yesivakashi. Abaphathi bomkhiqizo bacindezela umnyango wokumaketha ukuthi ubhale izici. Abaholi bacindezela umnyango wezokukhangisa ukuthi ushicilele ukutholwa kwakamuva. Amaqembu okuthengisa acindezela umnyango wezokumaketha ukuthi ukhuthaze okunikezwayo futhi uqhube imikhondo. Zonke lezi yizisusa zangaphakathi njengoba ubheke ukuklama…
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Izibalo nokuhlola
UNina RitzOct 19, 2018
Ungakuthuthukisa Kanjani Ukwethembeka Kwekhasimende Ngokumaketha Kwedijithali
Awukwazi ukugcina lokho ongakuqondi. Uma kugxilwe ekutholeni amakhasimende njalo, kuba lula ukuthatheka. Kulungile, ngakho-ke usuthole isu lokutholwa, wenze umkhiqizo/isevisi yakho yangena ezimpilweni zamakhasimende. I-value proposition yakho eyingqayizivele (UVP) iyasebenza - iheha ukuguqulwa futhi iqondise izinqumo zokuthenga. Uyazi ukuthi kwenzekani ngemva kwalokho? Lapho umsebenzisi...
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Ukukhangisa Okuqukethwe
Douglas KarrMar 17, 2016
I-Scribble Live: Idokhumenti, Hlela futhi usebenzise Isu Lakho Lokuqukethwe
I-ScribbleLive imemezele ukwethulwa kwe-ScribbleLive Plan, isu lokuqukethwe kanye nomkhiqizo wokuhlela othuthukisa amakhono abakhangisi kusukela kumasu kuya ekusebenzeni.Ukwethulwa kwe-ScribbleLive Plan kuyisandiso sesudi yomkhiqizo wabo wamanje futhi isofthiwe ye-Saas njengohlelo lokusebenza lomkhiqizo oluphelele. Ngokocwaningo lwe-CMI/MarketingProfs, abakhangisi abanesu lokuqukethwe okubhaliwe banamathuba angama-60% okuba…