I-Personas

Martech Zone izihloko ezimakiwe abantu:

  • Izingxenyekazi zeCRM kanye nezeDathaAmakhasimende Abathengi

    Bayini abantu bomthengi? Kungani Uwadinga? Futhi Uzidala Kanjani?

    Nakuba abadayisi bevame ukusebenzela ukukhiqiza okuqukethwe okubahlukanisayo futhi kuchaze izinzuzo zemikhiqizo namasevisi abo, bavame ukugeja uphawu ekukhiqizeni okuqukethwe kohlobo ngalunye lomuntu othenga umkhiqizo noma isevisi yabo. Isibonelo, uma ithemba lakho lifuna isevisi entsha yokubamba, umakethi ogxile ekusesheni nasekuguquleni angase abeke phambili ukusebenza, kuyilapho i-IT...

  • Ubuchwepheshe BokukhangisaImikhuba Engcono Kakhulu Yokukhangisa Okumaphakathi Nezinkundla Zedatha Yekhasimende (CDP)

    Zuza Ukwethenjwa Kwekhasimende Ngalezi Zinkambiso Ezintathu Zokukhangisa Ezimaphakathi Nobumfihlo

    Indlela yokukhangisa yobukhulu obubodwa ayisayinqamuli. Amakhasimende alindele ukuzizwisa komuntu siqu kokukhangisa okubasizayo. Futhi bafuna ukuba nezwi endleleni ababona futhi bamukele ngayo izikhangiso. Kodwa kukhona catch. Okuningi kokukhangisa kwanamuhla kuvela kudatha yezinkampani zangaphandle (3P). Ngokuhoxiswa kwamakhukhi ezinkampani zangaphandle kanye nemithetho yobumfihlo yedatha—ingasaphathwa eyokuthi abathengi ngokwabo...

  • Izibalo nokuhlola
    Amathiphu Okuthuthukisa Ikhasi Lokufikela, Uhlu Lokuhlola, i-AI, Ukuhlola, Imikhuba Emihle

    Ungawathuthukisa Kanjani Amakhasi Wakho Wokufikela Ukuze Ukhulise Ukuguqulwa

    Izenzo ezimbalwa ezihamba phambili zingasiza ukukhulisa ukuguqulwa futhi kuthuthukise ukusebenza okuphelele kwamakhasi akho okubikezela. Nazi ezinye izinqubo ezibalulekile okufanele uzicabangele: Izinketho Ezincishisiwe: Inkambiso evamile phakathi kwamakhasi okubikezela asebenza kahle kakhulu ukususa ukuzulazula okungavamile, imfuhlumfuhlu, nezinye izinketho ezingavimbela umsebenzisi ukuthi ashiye ikhasi. Kungakho izinkampani eziningi zisebenzisa amapulatifomu ekhasi lokufika ukwakha…

  • Ukukhangisa OkuqukethweI-B2B Content Marketing Guide yango-2023

    Umhlahlandlela Wokugcina Wokwakha Isu Le-B2B Lokukhangisa Lokuqukethwe lango-2023

    Umhlaba wamabhizinisi wenze izinguquko ezinkulu eminyakeni yamuva nje, futhi ukumaketha kokuqukethwe kwe-B2B sekuphenduke ithuluzi elibalulekile lezinkampani ezifuna ukugqama endaweni yemakethe yedijithali ephithizelayo. Ngo-2023, ukumaketha kokuqukethwe kwe-B2B kuzoba okubucayi kakhulu, njengoba izinkampani zihlose ukuxhumana nezithameli eziqondiswe kubo futhi zizimise njengabaholi abacabangayo embonini yabo. Lokhu…

  • Ubuchwepheshe BokukhangisaPower Personas Umthengi Persona Framework

    Ungalukhetha Kanjani Uhlaka Lwabantu Bakho Umthengi

    I-buer persona iyinhlanganisela ekunikeza isithombe esinemininingwane ecebile yezethameli ozihlosile ngokuhlanganisa ulwazi lwezibalo zabantu kanye ne-psychographic kanye nemininingwane bese uyethula ngendlela okulula ukuyiqonda. Ngokombono ongokoqobo, abantu bomthengi bakusiza ukuthi ubeke izinto ezibalulekile kuqala, wabele izinsiza, uveze izikhala futhi ugqamise amathuba amasha, kodwa okubaluleke kakhulu kunalokho...

  • Izibalo nokuhlolaUmuntu Womthengi, Uhambo Lomthengi, Imiphakathi Yokuthengisa

    Ubudlelwano Phakathi Kwabantu, Uhambo Lomthengi, Nemigodi Yokuthengisa

    Amaqembu okuthengisa angenayo asebenza kahle kakhulu asebenzisa abantu abathengi, aqonde uhambo lokuthenga, futhi aqaphe ngokucophelela amafaneli awo okuthengisa. Ngisiza ekukhipheni isifundo sokuqeqeshwa emikhankasweni yokumaketha kwedijithali kanye nabantu abathengayo ngenkampani yamazwe ngamazwe njengamanje futhi othile ucele ukucaciselwa kokuthathu ngakho-ke ngicabanga ukuthi kufanelekile ukuxoxa ngakho. Ukuqondisa Ubani: Abantu Bomthengi Ngisanda kubhala kubantu abathengayo futhi...

  • Izibalo nokuhlolaInhloso yeWebdesign kanye Nezivakashi

    Izizathu Ezi-5 Isivakashi Esifikile Ekhasini Lakho

    Izinkampani eziningi kakhulu zenza iwebhusayithi, iphrofayela yomphakathi, noma ikhasi lokufika ngaphandle kokuqonda inhloso yesivakashi. Abaphathi bomkhiqizo bacindezela umnyango wokumaketha ukuthi ubhale izici. Abaholi bacindezela umnyango wezokukhangisa ukuthi ushicilele ukutholwa kwakamuva. Amaqembu okuthengisa acindezela umnyango wezokumaketha ukuthi ukhuthaze okunikezwayo futhi uqhube imikhondo. Zonke lezi yizisusa zangaphakathi njengoba ubheke ukuklama…

  • Izibalo nokuhlolaUkugcinwa Kwekhasimende

    Ungakuthuthukisa Kanjani Ukwethembeka Kwekhasimende Ngokumaketha Kwedijithali

    Awukwazi ukugcina lokho ongakuqondi. Uma kugxilwe ekutholeni amakhasimende njalo, kuba lula ukuthatheka. Kulungile, ngakho-ke usuthole isu lokutholwa, wenze umkhiqizo/isevisi yakho yangena ezimpilweni zamakhasimende. I-value proposition yakho eyingqayizivele (UVP) iyasebenza - iheha ukuguqulwa futhi iqondise izinqumo zokuthenga. Uyazi ukuthi kwenzekani ngemva kwalokho? Lapho umsebenzisi...

  • Ukukhangisa Okuqukethwe
    bhala bukhoma

    I-Scribble Live: Idokhumenti, Hlela futhi usebenzise Isu Lakho Lokuqukethwe

    I-ScribbleLive imemezele ukwethulwa kwe-ScribbleLive Plan, isu lokuqukethwe kanye nomkhiqizo wokuhlela othuthukisa amakhono abakhangisi kusukela kumasu kuya ekusebenzeni.Ukwethulwa kwe-ScribbleLive Plan kuyisandiso sesudi yomkhiqizo wabo wamanje futhi isofthiwe ye-Saas njengohlelo lokusebenza lomkhiqizo oluphelele. Ngokocwaningo lwe-CMI/MarketingProfs, abakhangisi abanesu lokuqukethwe okubhaliwe banamathuba angama-60% okuba…

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.