Ukukhangisa kohlelo

Martech Zone izihloko ezimakiwe Uhlelo lokukhangisa:

  • Ukuhlakanipha okungekhona okwangempelaI-Relo: I-Sports Marketing Measurment kanye ne-ROAS isebenzisa i-AI

    Relo: Yisikhathi Sokukhipha I-Guesswork Out of Sports Marketing Measurement

    Yisikhathi sonyaka sezindatshana ezigxile ekuqageleni, futhi akuthathi ukubona kusengaphambili okukhulu ukusho ukuthi iningi lizogxila kubuhlakani bokwenziwa (AI) ukwenza umsebenzi ngobuhlakani futhi ngokushesha, kanye/noma izibalo eziqinisekisa ukuthi uxhaso luyathengwa. kukhona ukutshalwa kwezimali okuhlakaniphile. Ngezinguquko ezisheshayo ezenzeka embonini yokumaketha kwezemidlalo, lezo yizihloko ezibalulekile okufanele zilandelwe.…

  • Ukumakethwa Kwamaselula NethebulethiI-Liftoff: Ubukhona Besitolo Sohlelo Lokusebenza Lweselula, Ukutholwa komsebenzisi, kanye nenkundla yokwenza imali

    I-Liftoff: Guqula Ukuba Khona Kwemakethe Yohlelo Lokusebenza Lweselula Yakho, Ukutholwa Komsebenzisi Wohlelo Lokusebenza kanye Nokwenza Imali

    Ukumaketha uhlelo lokusebenza lweselula nokwandisa isisekelo somsebenzisi wakho ngokukhangisa kwangaphakathi nohlelo kungaba inselele enzima. Ukhiye wempumelelo awukona nje ukuqongelela inani elikhulu lokufakwa kodwa ukuzuza abasebenzisi abazosebenzisana ngokugcwele nohlelo lwakho lokusebenza. I-Liftoff Liftoff iyinkundla yokutholwa okuhleliwe nokuzibandakanya kabusha kwabasebenzisi bohlelo lokusebenza lweselula. Isebenza njengesixazululo esiphelele…

  • Ubuchwepheshe BokukhangisaUyithuthukisa kanjani imiphumela yokukhangisa yohlelo

    Amasu ama-4 okuthuthukisa imiphumela yokukhangisa ngohlelo

    Ukwethulwa kokukhangisa okuhleliwe - ukuthenga okuzenzakalelayo nokuthengisa indawo yesikhangiso esidijithali - kungenye yempumelelo ebaluleke kakhulu ekukhangiseni. Njengoba iningi lethu liqhubeka lifuna izindlela zokwandisa izithameli zethu, konke ukuchofoza, ukubuka, nokuxhumana sekubaluleke kakhulu. Ukusetshenziswa kwezikhangiso okuhleliwe kukhuphuke kwafinyelela kumadola ayizigidi eziyizinkulungwane ezingama-418.4 ngo-2021, futhi kulindeleke…

  • Ubuchwepheshe BokukhangisaKuyini Ukukhwabanisa Kwezikhangiso? Ungakuvimbela Kanjani Ukukhwabanisa Kwezikhangiso

    Ukuqonda Nokulwa Nokukhwabanisa Kwezikhangiso: Umhlahlandlela Ophelele

    Ukukhwabanisa kwezikhangiso kuvele njengento ekhathazayo ebukela phansi ukusebenza kahle nobuqotho bobuchwepheshe bokukhangisa ku-inthanethi (Adtech). Ukukhwabanisa kwezikhangiso kuwumkhuba okhohlisayo ophazamisa ukusebenza okuvamile kwemisebenzi yokukhangisa, okuholela ekulahlekelweni okukhulu kwemali yabakhangisi futhi kunciphise ukusebenza kahle kwemikhankaso yezikhangiso. Izindleko zomhlaba wonke zokukhwabanisa kwezikhangiso zilinganiselwa ku-$100 billion e…

  • Ubuchwepheshe Bokukhangisayini i-adtech guide

    I-Adtech Eyenziwe Lula: Umhlahlandlela Ophelele Wabasebenzi Bebhizinisi

    Esimeni samanje sokumaketha kwedijithali, ubuchwepheshe bokukhangisa, noma i-Adtech, sebuphenduke undabuzekwayo. Ihlanganisa isofthiwe namathuluzi abakhangisi, ama-ejensi, nabashicileli abawasebenzisayo ukwenza amasu, ukusebenzisa, nokuphatha imikhankaso yokukhangisa yedijithali. Lo mhlahlandlela uhlose ukucacisa i-Adtech nemithelela yayo enkathini yobuhlakani bokwenziwa (AI), ihlukaniswe yaba izigaba ezinhlanu ezibalulekile ngokuhambisana namagama embonini. Yini…

  • Ubuchwepheshe BokukhangisaYini i-Ad Server?

    Iyini Iseva Yesikhangiso? Kusebenza Kanjani Ukunikezwa Kwezikhangiso?

    Iseva yesikhangiso iyinkundla yobuchwepheshe egcina, ephethe, futhi ilethe izikhangiso eziku-inthanethi kumawebhusayithi, izinhlelo zokusebenza zeselula, nezinye izinkundla zedijithali. Idlala indima ebalulekile ku-ecosystem yezikhangiso ngokwenza inqubo yokubonisa izikhangiso kubabukeli abafanele ngesikhathi esifanele, ngokusekelwe kumibandela yokukhomba ehlukahlukene kanye nezilungiselelo zomkhankaso. Iziphakeli zezikhangiso zihlinzeka ngokulandelelwa kanye…

  • Ubuchwepheshe BokukhangisaIyini i-Supply-Side Platform (SSP)?

    Iyini I-Supply-Side Platform (SSP)?

    Inkundla ye-supply-side (SSP) iyingxenye ebalulekile ye-ecosystem yokukhangisa yohlelo. Ivumela abashicileli ukuthi baphathe, badayise, futhi balungiselele i-inventory yabo yezikhangiso ekuhwebeni okuningi kwezikhangiso ngesikhathi sangempela. Kulesi sihloko, sizohlola indima yama-SSP, ukuthi angena kanjani esitakini sokumaketha sisonke, kanye nezinkinga abasiza abashicileli bazixazulule. Ukuze uqonde ukuthi iyini i-SSP...

  • Ubuchwepheshe BokukhangisaIyini i-DSP? Dinga Inkundla Eseceleni Yokukhangisa

    Iyini I-Demand-Side Platform (DSP)?

    Inkundla ye-demand-side (DSP) yisixazululo sesofthiwe esivumela abakhangisi nabakhangisi ukuthi bathenge i-inventory yezikhangiso zedijithali kuzo zonke izikhangisi ezihlukene, amanethiwekhi, nabashicileli ngesikhathi sangempela, besebenzisa isixhumi esibonakalayo esisodwa. Iqondisa inqubo yokuthenga abezindaba futhi isiza abakhangisi ukuthi baqondise izethameli ezithile ngempumelelo. Ukuze uqonde ukuthi iyini i-DSP nokuthi ingena kanjani ekuthengeni izikhangiso okuhleliwe…

  • Ubuchwepheshe BokukhangisaUmabonakude kanye ne-inthanethi: Marketing Takaways

    I-Marketing Takeaways Yokuhlangana Kwethelevishini Ne-inthanethi

    Ukuhlangana kwethelevishini kanye ne-inthanethi kumelela ushintsho olubaluleke kakhulu ekuziphatheni kokusetshenziswa kwemidiya namasu okusabalalisa okuqukethwe eminyakeni yamuva. Imboni kamabonakude ibhekana nokuguquguquka okukhulu, ngokuthuthuka kobuchwepheshe obusha namasevisi ahlangabezana nesidingo sombukeli wesimanje sokuguquguquka, ukukhetha, kanye nokuba lula. Lezi zinhlelo ezintsha zethule i-suite…

  • Ubuchwepheshe BokukhangisaIzibalo zokukhangisa kwamavidiyo aku-inthanethi namathrendi

    Izibalo zokukhangisa kwamavidiyo aku-inthanethi namathrendi

    Yize amabhajethi okukhangisa ehla ngo-2022, kunendawo eyodwa eqhubeka nokudlondlobala ngokuduma - ukukhangisa kwamavidiyo aku-inthanethi. Ngikholwa ukuthi kunezizathu ezimbalwa zokuthi kungani lokhu kwenzeka: Umkhawulokudonsa - ukunwetshwa nokusekelwa kwe-inthanethi enesivinini esikhulu kuwo wonke amadeskithophu kanye neselula (amaselula). Ukwamukelwa - cishe yonke inkundla ithathe amafomethi wevidiyo amafushane namade njengengxenye...

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