Buyela Ekusetshenzisweni Kwesikhangiso
Martech Zone izihloko ezimakiwe buyela ekuqhatheleni isikhangiso:
- Ukuhlakanipha okungekhona okwangempela Jay PrasadMar 12, 2024
Relo: Yisikhathi Sokukhipha I-Guesswork Out of Sports Marketing Measurement
Yisikhathi sonyaka sezindatshana ezigxile ekuqageleni, futhi akuthathi ukubona kusengaphambili okukhulu ukusho ukuthi iningi lizogxila kubuhlakani bokwenziwa (AI) ukwenza umsebenzi ngobuhlakani futhi ngokushesha, kanye/noma izibalo eziqinisekisa ukuthi uxhaso luyathengwa. kukhona ukutshalwa kwezimali okuhlakaniphile. Ngezinguquko ezisheshayo ezenzeka embonini yokumaketha kwezemidlalo, lezo yizihloko ezibalulekile okufanele zilandelwe.…
- Ubuchwepheshe Bokukhangisa Douglas KarrJul 24, 2023
I-Revealbot: Zizenzele Futhi Kala Ukuphathwa Kwesikhangiso Sakho Nokuthuthukisa
Ukuphatha imikhankaso yezikhangiso kuzo zonke izinkundla ezihlukahlukene kungase kudle isikhathi futhi kuqede amandla, kuphambukise izinsiza ezibalulekile kweminye imisebenzi ebalulekile. Yilapho i-Revealbot ingenela khona, inikela ngenkundla yokuphatha izikhangiso eqondisa yonke inqubo, okuvumela amabhizinisi ukuthi agxile ekuzuzeni imiphumela emangalisayo kanye nokukhulisa imbuyiselo yawo ekusetshenzisweni kwezikhangiso (i-ROAS). Inkundla ephelele ye-Revealbot yakhelwe ukunika amandla amabhizinisi nge…
- Ukumakethwa Kwamaselula Nethebulethi Jen GoldJun 16, 2023
Ukuvula Ukunemba Nokuqonda: Izinzuzo Zezindawo Zokuthengisa Ezizimele
Uthanda noma ungathandi, abathengisi kufanele bajwayelane nombono wekusasa elingenakhukhi, i-post-Mobile Ad ID (MAID) - futhi bathuthukise amasu amasha ngokufanele. Izindlela zokuqondisa izithameli ezivamile zisheshe zibe yizakudala njengoba izikhondlakhondla zezobuchwepheshe ezifana ne-Google ne-Apple ziphendula ingcindezi yabathengi neyomthetho yokuqinisa ubumfihlo babasebenzisi. Ukuhoxiswa kwamakhukhi ku-Chrome kuseduze ngenkathi i-Apple…
- Ubuchwepheshe Bokukhangisa Douglas KarrApr 28, 2023
Learning Pay-Per-Click Advertising: Izihloko, Izinsiza, kanye Nezitifiketi
Umngane wami waqasha inkampani yokukhokha ngokuchofoza (i-PPC) futhi watshala isamba semali ezinyangeni ezimbalwa, kodwa wangaba nanguquko futhi abambalwa kakhulu ababhalisile esizeni sakhe. Njengoba inyanga ngayinye idlula futhi nethimba lakhe liphusha izimpendulo, ekugcineni inkampani imazisa ukuthi iyaphuma ekuhlanganyeleni. Imali ayitshalile...
- Ukuqeqeshwa Kwezokuthengisa Nokumaketha Douglas KarrApr 26, 2023
Usidala Kanjani Isabelomali Sokumaketha: Izindlela, Izinto Zomugqa, Izilinganiso, kanye Nokucatshangelwa
Muva nje sinenkampani esanda kwethulwa eyasicela ukuthi sinikeze isitatimende somsebenzi (SOW) esihlanganisa ukwakha nokusebenzisa isu lokukhula okuphezulu. Senze ukuhlaziya okuncane ohlelweni lwabo, ukuncintisana kwabo, namanani abo entengo, ukuze sibeke okuthile okulindelwe kubhajethi yabo yokumaketha kanye nokwabiwa kwayo. Ngemuva kocwaningo lokuqala, silethe…
- Ubuchwepheshe Bokukhangisa UMike JonesApr 24, 2023
Ungawukhulisa Kanjani Umthelela Wezici Ze-Performance Max (PMax) ye-Google
I-Google yethula izindlela ezintsha ezimbalwa zokuthuthukisa nokubonisa inani elikhulayo lemikhankaso ye-Performance Max (PMax). I-Google Performance Max iwuhlobo lomkhankaso olusiza abakhangisi bakhulise ukufinyelela kwabo futhi bahlangabezane namakhasimende kuzo zonke iziteshi ezihlukahlukene, okuhlanganisa i-YouTube, Usesho, ne-Discover. Ivumela abakhangisi ukuthi bafinyelele ku-inventory entsha, amafomethi, nezithameli. Izici ezibalulekile zemikhankaso ye-Performance Max zifaka:…
- Izibalo nokuhlola Douglas KarrUJan 12, 2023
Yiziphi Izinkomba Zokusebenza Ezibalulekile Ezivame Kakhulu (ama-KPI) Ekumaketheni Kwedijithali?
Njengoba amatilosi ayezulazula embulungeni emakhulwini eminyaka adlule, ayevame ukukhipha i-sextant yawo ukuze abone indawo, lapho umkhumbi uqonde khona, nesivinini somkhumbi wawo ngokuqondene nelanga, izinkanyezi, noma inyanga. Babevame ukuthatha lezi zilinganiso ukuze baqinisekise ukuthi umkhumbi wabo uhlezi ulibangise lapho uya khona. Njengabakhangisi, sisebenzisa i-Key Performance Indicators (KPIs) kokuningi…
- Ezohwebo kanye nokudayisa Paul IzinganeMar 3, 2022
Emuva ku-Sizzle: Indlela Abakhangisi Be-E-Commerce Bangasebenzisa Ngayo Ukudala Ukwandisa Ukubuyisela
Izibuyekezo zobumfihlo ze-Apple zishintshe ngokuyisisekelo ukuthi abathengisi be-e-commerce benza kanjani imisebenzi yabo. Ezinyangeni kusukela kukhishwe isibuyekezo, amaphesenti amancane kuphela abasebenzisi be-iOS akhethe ukungena ekulandeleleni izikhangiso. Ngokwesibuyekezo sakamuva sikaJuni, abanye abasebenzisi bezinhlelo zokusebenza ezingama-26% emhlabeni jikelele bavumele izinhlelo zokusebenza ukuthi zizilandelele kumadivayisi we-Apple. Lesi sibalo besiphansi kakhulu e-US…
- Ubuchwepheshe Bokukhangisa Douglas KarrFeb 7, 2022
I-Brax: Dala, Lungiselela, Futhi Kala Ukukhangisa Kwakho Komdabu Kusuka Kudeshibhodi Eyodwa
Okuningi kwenkimbinkimbi yokusebenza namanethiwekhi okukhangisa koMdabu wubunzima bokusebenza kuwo wonke amanethiwekhi esikhangiso namathuluzi awo okulinganisa, ukuqhathanisa, ukudala, ukuthuthukisa, nokukala ukukhangisa kwakho komdabu. I-Brax: Phatha Izikhangiso Zomdabu Konke Kundawo Eyodwa I-Brax iyinkundla yokukhangisa yomdabu yokuphathwa kwenqwaba, ukubika okuhlangene, nokuthuthukisa umgomo okusekelwe emithethweni yonkana imithombo. I-Brax yenza lula ukuthengiswa kokuqukethwe...
- Ubuchwepheshe Bokukhangisa Douglas KarrApr 30, 2021
I-MOLOCO Cloud: Idatha-Eqhutshwa, Izixazululo Zesikhangiso Seselula se-AI-Powered zezinhlelo zokusebenza zeselula
I-MOLOCO Cloud iyinkundla yokuthenga ezenzakalelayo yohlu lwezikhangiso emhlabeni wonke ohamba phambili ngokuhwebelana ngezinhlelo namanethiwekhi ezikhangiso angaphakathi nohlelo. Manje itholakala njengenkundla esekelwe emafini kubo bonke abakhangisi bezinhlelo zokusebenza, i-MOLOCO Cloud inikwa amandla ubuchwepheshe bokufunda bemishini obunikeza amandla abakhangisi beselula ukuthi basebenzise idatha yomuntu wokuqala kanye namasiginali womongo asuka kuhlelo lwe-ecosystem ukuze balungiselele imikhankaso yezikhangiso ngokuzenzakalelayo...