Buyisela Ukutshalwa Kwezimali
Martech Zone izihloko ezimakiwe buyela kutshalomali:
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Ezohwebo kanye nokudayisa
UBridget RassellMar 20, 2024
Ukukhetha Uzakwethu Olungile Wesoftware Yokumaketha Kwezokuthengisa: Okucatshangelwayo Okubalulekile
Esikhathini samanje sedijithali esiguquguqukayo, ubuchwepheshe bokumaketha sebuyinto ebalulekile kumabhizinisi emikhakheni eyahlukene, ikakhulukazi embonini yokudayisa encintisanayo neshintsha ngokushesha. Ngokushintsha njalo kokuziphatha kwabathengi kanye namazinga okuncintisana akhulayo, sekucacile ukuthi ukuba nesoftware efanele yokumaketha kungenza noma kwephule impumelelo ye…
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I-Social Media & Influencer Marketing
Douglas KarrFeb 29, 2024
Amathrendi Okukhangisa Kwe-Influencer: Ochwepheshe Baveza I-Strategic Evolution kanye Nemininingwane Ebalulekile yango-2024
I-Influencer marketing ingenye yezimboni ezishintsha ngokushesha njengoba iphinde ibe ngeyesimanjemanje. Futhi futhi - enye yalezo ezikhula njalo. Ngonyaka odlule imboni yafinyelela ku-$21.1 billion, isuka ku-$16.4 billion ngonyaka odlule. Ukunwetshwa okwengeziwe kulindeleke ngo-2024, futhi amabhrendi azi ukuthi lokhu kuyiqiniso: bayanda abakwabayo…
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrDec 21, 2023
Ungalubhala Kanjani Uhlelo Lwakho Lokumaketha lwango-2024
Ekulungiseleleni unyaka omusha, izinkampani kufanele zicabangele ukuxhumanisa nokuhlela izinhlelo ezihlukahlukene zokumaketha ukuze zifinyelele izethameli ezizihlosile futhi zifeze imigomo yazo yebhizinisi ngempumelelo. Uhlobo ngalunye lohlelo lokumaketha lunokugxila kwalo okuhlukile namasu. Ucwaningo Lohlelo Lokukhangisa Ukuze ulungiselele ukubhala uhlelo lokumaketha, ukufaka i-Agile Marketing Journey kubalulekile. Lolu hambo lunezigaba ezinhlanu:…
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I-Social Media & Influencer Marketing
Douglas KarrDec 4, 2023
Ukulinganisa i-ROI Yezindaba Zomphakathi: Imibono kanye Nezindlela
Uma ubungibuza eminyakeni eyishumi edlule ukuthi izinkampani kufanele zitshale noma cha ekukhangiseni ezinkundleni zokuxhumana, bengizosho ngokunamandla ukuthi yebo. Ngenkathi inkundla yezokuxhumana iqala ukwanda kakhulu ekudumeni, abengekho ama-algorithms ayinkimbinkimbi nezinhlelo zokukhangisa ezinolaka ezinkundleni. Inkundla yezokuxhumana ibilingana phakathi kwabaqhudelana nesabelomali esikhulu namabhizinisi amancane asiza amakhasimende abo kahle. Okomphakathi...
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Ubuchwepheshe Bokukhangisa
Douglas Karr-Nov 29, 2023
Isebenza Kanjani Indali Yezikhangiso Ze-Google? (Ibuyekezelwe u-2023)
I-Google Ads isebenza ohlelweni lwendali, eyenzeka njalo lapho umsebenzisi enza ukusesha. Ukuze uqonde ukuthi isebenza kanjani, kubalulekile ukuhlukanisa inqubo ibe izingxenye ezibalulekile: Amagama angukhiye: Abakhangisi bakhetha amagama angukhiye abafuna ukubhida kuwo. Lawa amagama ezinkampani, amagama ezinkampani, amagama, noma imishwana ehlobene nebhizinisi labo abakholelwa ukuthi abasebenzisi bazoyibhala...
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I-imeyili Marketing & Automation
Roman Vasylenko-Nov 5, 2023
I-Decoding Marketing Automation Tools: Ungayikhetha Kanjani I-Fit Elungile Yenkampani Yakho
Izinguquko zezomnotho omkhulu, izidingo zamakhasimende eziguqukayo, kanye nokushintsha izinto eziza kuqala kukho konke kubangela izinselele uma kuziwa ekukhulisweni kwebhizinisi. Lokhu kubuza umbuzo olandelayo: Izinkampani zingazivikela kanjani kulezi zinsongo ngenkathi zishayela ukuthengisa, zithintana nezithameli, futhi zivela njengababambe iqhaza ababalulekile? Enye impendulo iwukuzimaketha. Izinhlangano ezithembele ku-automation zifakaza ukukhuphuka kwamazinga okuguqulwa…
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Ukumakethwa Kwamaselula Nethebulethi
Douglas KarrOct 28, 2023
Yini Edingekayo Ukuze Uzuze I-ROI Enhle Kuhlelo Lokusebenza Lweselula?
Ukuthuthukisa, ukumaketha, kanye nokuqinisekisa impumelelo yohlelo lokusebenza lweselula kuwumzamo onezici eziningi oletha izinselelo ezihlukile. Ake sihlole ukuthi yini eyenza ukuthuthukiswa kohlelo lokusebenza lweselula ngokwehlukana nokuthi izinkampani zingayikhulisa kanjani i-Return on Investment (ROI) kulezi zinhlelo zokusebenza. Izinselelo Eziyingqayizivele Zokuthuthukiswa Kohlelo Lokusebenza Lweselula Ukuthuthukiswa kohlelo lokusebenza lweselula kuveza isethi ehlukile yezinselele, kuyihlukanisa kwamanye amaphrojekthi esofthiwe.…
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Ukuqeqeshwa Kwezokuthengisa Nokumaketha
Douglas KarrSepthemba 3, 2023
Kungani Amabhizinisi Amancane kanye Neziqalo Ezikhula Kakhulu Kufanele Zibambezele Ukuqasha Isisebenzi Sabo Sokuqala Sokumaketha kanye Nobambiswano Nokumaketha Njengomhlinzeki Wesevisi (i-MaaS)
Njengoba abaqalayo namabhizinisi amancane bekhula futhi bephumelela, babhekana nesinqumo esibalulekile: Ingabe kufanele baqashe isisebenzi sokuthengisa sangaphakathi noma umlingani ne-ejensi yezokukhangisa yendabuko? Nakuba ukuba nomsebenzi ozinikele ekuqwashiseni phambili, ukukhiqiza okuholayo, ukuthengisa, nokugcina kungase kubonakale kukhanga, ngokuvamile kuyasilela kulokho okulindelekile. Ukubambisana ne-ejensi kunganikeza impumuzo ngokwakha…
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Ubuchwepheshe Bokukhangisa
Douglas KarrJun 17, 2023
I-Adtech Eyenziwe Lula: Umhlahlandlela Ophelele Wabasebenzi Bebhizinisi
Esimeni samanje sokumaketha kwedijithali, ubuchwepheshe bokukhangisa, noma i-Adtech, sebuphenduke undabuzekwayo. Ihlanganisa isofthiwe namathuluzi abakhangisi, ama-ejensi, nabashicileli abawasebenzisayo ukwenza amasu, ukusebenzisa, nokuphatha imikhankaso yokukhangisa yedijithali. Lo mhlahlandlela uhlose ukucacisa i-Adtech nemithelela yayo enkathini yobuhlakani bokwenziwa (AI), ihlukaniswe yaba izigaba ezinhlanu ezibalulekile ngokuhambisana namagama embonini. Yini…
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Ukumakethwa Kwamaselula Nethebulethi
Jen GoldJun 16, 2023
Ukuvula Ukunemba Nokuqonda: Izinzuzo Zezindawo Zokuthengisa Ezizimele
Uthanda noma ungathandi, abathengisi kufanele bajwayelane nombono wekusasa elingenakhukhi, i-post-Mobile Ad ID (MAID) - futhi bathuthukise amasu amasha ngokufanele. Izindlela zokuqondisa izithameli ezivamile zisheshe zibe yizakudala njengoba izikhondlakhondla zezobuchwepheshe ezifana ne-Google ne-Apple ziphendula ingcindezi yabathengi neyomthetho yokuqinisa ubumfihlo babasebenzisi. Ukuhoxiswa kwamakhukhi ku-Chrome kuseduze ngenkathi i-Apple…