Buyela Ku-Marketing Investment
Martech Zone izihloko ezimakiwe buyela ekutshalweni kwezimali:
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Sesha Marketing
Izindlela Ezi-3 Zokumaketha Kwezinto Eziphilayo Kungakusiza Usebenzise Kakhulu Kusabelomali Sakho Ngo-2022
Isabelomali sokumaketha sehle safinyelela kurekhodi eliphansi lika-6% wemali engenayo yenkampani ngo-2021, yehle isuka ku-11% ngo-2020. U-Gartner, The Annual CMO Spend Survey 2021 Njengoba okulindelwe kuphakeme kakhulu kunangaphambili, manje yisikhathi sokuba abakhangisi basebenzise imali ngokugcwele futhi balule amadola. Njengoba izinkampani zabela izinsiza ezimbalwa ekukhangiseni—kodwa zisafuna imbuyiselo ephezulu ku-ROI—ayi…
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Izibalo nokuhlola
Ungakulandela Kanjani Ngokuphumelelayo Ukuguqulwa Kwakho Nokuthengisa Kwakho Ekukhangisweni Kwe-imeyili
Ukumaketha nge-imeyili kubaluleke kakhulu ekuguquleni ukuzuza njengoba kwakunjalo. Nokho, abathengisi abaningi basahluleka ukulandelela ukusebenza kwabo ngendlela ezuzisayo. Isimo sokumaketha sithuthuke ngesivinini esikhulu ngekhulu lama-21, kodwa phakathi nokukhula kwemithombo yezokuxhumana, i-SEO, kanye nokumaketha kokuqukethwe, imikhankaso ye-imeyili ibilokhu iphezulu ekudleni…
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I-Marketing Infographics
Izibalo Zokukhangisa ze-Influencer
Sabelane nge-infographics ngokuthi kuyini ukumaketha kwe-influencer, ukuvela kokumaketha kwe-influencer ngaphambili, kanye nezindatshana ezimayelana nemikhuba emihle yokumaketha kwabathonya, ukuthi ungawasebenzisi kanjani ama-influencer, kanye nomehluko phakathi kwethonya elincane kanye nosaziwayo. Le infographic ichaza uhlaka lokumaketha kwabanamandla kanye namasu amanje kanye nezibalo kuzo zonke izindlela neziteshi. Abantu bakwaSmallBizGenius bane…
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Ukukhangisa Okuqukethwe
Amathrendi we-Marketing Automation, Izinselelo, nempumelelo
U-Holger Schulze kanye nebhulogi ye-Everything Technology Marketing benze inhlolovo yabakhangisi be-B2B ku-B2B Technology Marketing Community ku-LinkedIn. Ngacela uTroy Burk, oyi-CEO ye-Right On Interactive - inkundla yokumaketha ezishintshayo ekhonjwe njengomholi embonini - ukuthi anikeze impendulo ngemiphumela yocwaningo. Inhlolovo yenziwe kahle futhi inikeza…