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Ungathola ukuhleka kimi ngokubhala i-athikili nge-MarTech ngemuva kokushicilela ama-athikili angaphezu kuka-6,000 kubuchwepheshe bokumaketha iminyaka engaphezu kwengu-16 (ngale kweminyaka yobudala yale bhulogi… ngangikwi-blogger edlule). Ngikholwa ukuthi kufanelekile ukushicilela nokusiza ochwepheshe bezebhizinisi ukuthi babone kangcono ukuthi yayiyini iMarTech, ikusasa nekusasa lokuthi kuzoba yini. Okokuqala, kunjalo, ukuthi iMarTech iyisisekelo sokumaketha nobuchwepheshe. Ngikhumbule okuhle

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Lapho amabhizinisi ehlaziya ifanela yawo yokuthengisa, lokho abazama ukukwenza ukuqonda kangcono isigaba ngasinye ohambweni lwabathengi babo ukuthola ukuthi yimaphi amasu abangafeza izinto ezimbili: Usayizi - Uma ukumaketha kungadonsela amathemba amaningi lapho-ke kungenzeka ukuthi amathuba ukukhulisa ibhizinisi labo kuzokhuphuka uma kubhekwa ukuthi amazinga okuguqulwa ahlala ezinzile. Ngamanye amagama… uma ngidonsela amanye amathemba ayi-1,000 5 ngesikhangiso futhi ngiguqulwe ngo-XNUMX%

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Ngaphezulu kweminyaka eyishumi edlule, ngisebenze nethalente elithile elimangalisayo embonini ye-SaaS - kufaka phakathi ukusebenza njengomphathi womkhiqizo kaScott McCorkle kanye neminyaka eminingi njengomxhumanisi wokuhlanganisa osebenza noDave Duke. UScott wayengumqambi ongapheli owayekwazi ukweqa kunoma iyiphi inselelo. UDave wayengumphathi we-akhawunti oguqukayo osiza izinhlangano ezinkulu kakhulu emhlabeni ukuqinisekisa ukuthi okulindelwe kuyedlulwa. Akumangazi ukuthi laba babili bahlangana,

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UCarson Conent, isikhulu esiphezulu seMediafly, wabelane ngendatshana enhle ephendula lo mbuzo, Kuyini Ukuthengiswa Kokubandakanya? uma kukhulunywa ngokuhlonza nokuthola indawo yokuzibandakanya yokuthengisa. Incazelo ye-Sales Engagement yile: Inqubo eqhubekayo, eqhubekayo ehlomisa bonke abasebenzi ababhekene namakhasimende ngokwazi ukuba nengxoxo eqhubekayo nengaguquguquki nesethi efanele yababambiqhaza bamakhasimende esigabeni ngasinye somjikelezo wempilo wokuxazulula izinkinga wekhasimende ukubuya kwe-