Susa ukukhetha: Izixazululo Zokumaketha Zokunika amandla Idatha ye-Salesforce AppExchange

Kubalulekile ukuthi abathengisi basungule uhambo olu-1:1 namakhasimende esikalini, ngokushesha, nangempumelelo. Enye yezinkundla ezisetshenziswa kakhulu zokumaketha ezisetshenziselwa le njongo iSalesforce Marketing Cloud (SFMC). I-SFMC inikeza amathuba anhlobonhlobo futhi ihlanganisa lokho kusebenza okuningi namathuba angakaze abonwe ukuze abakhangisi baxhumane namakhasimende ezigabeni ezahlukahlukene zohambo lwabo lwamakhasimende. I-Marketing Cloud ngeke, ngokwesibonelo, inike amandla abakhangisi kuphela ukuthi bachaze idatha yabo

I-ActionIQ: Ipulatifomu Yedatha Yekhasimende Elilandelayo Yokulungelelanisa Abantu, Ubuchwepheshe, Nezinqubo

Uma uyinkampani yebhizinisi lapho usabalalise idatha kumasistimu amaningi, iCustomer Data Platform (CDP) cishe iyisidingo. Amasistimu avame ukwakhelwa inqubo yenhlangano yangaphakathi noma i-automation… hhayi amandla wokubuka umsebenzi noma idatha ohambweni lwamakhasimende. Ngaphambi kokuthi Amapulatifomu Wedatha Yamakhasimende afike emakethe, izinsizakusebenza ezidingekayo zokuhlanganisa amanye amapulatifomu zivimbele irekhodi elilodwa leqiniso lapho noma ngubani enhlanganweni angabona khona umsebenzi

Amathuluzi ama-5 okusiza ukuvumelanisa ukumaketha kwakho ngamaholide

Isikhathi sokuthenga sikaKhisimusi singesinye sezikhathi ezibaluleke kakhulu zonyaka kubathengisi nabathengisi, futhi imikhankaso yakho yokumaketha idinga ukukhombisa lokho kubaluleka. Ukuba nomkhankaso osebenzayo kuzoqinisekisa ukuthi umkhiqizo wakho uthola ukunakwa okufanele ngesikhathi esinenzuzo enkulu yonyaka. Ezweni lanamuhla indlela yesibhamu ngeke isasika lapho izama ukufinyelela kumakhasimende akho. Amabhizinisi kufanele enze ngezifiso imizamo yawo yokumaketha ukuhlangabezana nalowo muntu

I-Customer Journey ne-Optimove Retention Automation

Obunye bobuchwepheshe obumangazayo, obuthuthuke kakhulu engabubona e-IRCE kwakungu-Optimove. I-Optimove yisoftware esekwe kuwebhu esetshenziswa ngabakhangisi bamakhasimende kanye nochwepheshe bokugcinwa ukuze bakhulise amabhizinisi abo aku-inthanethi ngamakhasimende abo akhona. Isoftware ihlanganisa ubuciko bokumaketha nesayensi yedatha ukusiza izinkampani ukuthi zikhulise ukubandakanyeka kwamakhasimende kanye nenani lempilo ngokuzenzekelayo ukumaketha kokugcina okwenziwe kwaba ngokwakho futhi okusebenzayo. Inhlanganisela eyingqayizivele yomkhiqizo wobuchwepheshe ifaka ukumodeliswa kwamakhasimende athuthukile, izibikezelo zamakhasimende ezibikezelayo, ukuqondiswa kwamakhasimende okuxekethile,