I-EDO: Ukukala Ukuzibandakanya Kwabathengi Ekukhangisweni Kwe-TV

Lapho abantu bexoxa ngokukhangisa kwedijithali, bavame ukushiya iziteshi zendabuko zokusakaza ezifana nethelevishini nomsakazo. Kepha inkampani yokusakaza yayizolo ayisasakazeli nje kuphela… bathwebula amamethrikhi wokuzibandakanya nokusetshenziswa kuze kube kowesibili. Konke ukuxhumana okwenzayo kusilawuli kude sakho kuyarekhodwa ukuze kuthuthukiswe kangcono izinhlelo nokubhekisa ukukhangisa. Lokho okwake kwaba yinzuzo yezinsizakalo zokusakaza zesimanje manje sekuhlanganiswa nokukhangisa kwendabuko kwethelevishini. Izindlela ezingcono zokubamba

Baphi Abathengisi Abachitha Imali Yabo Yokukhangisa?

Kubukeka sengathi kunoshintsho olukhulu olwenzekayo ngaphambili kwezentengiso njengoba kumayelana nokukhangisa. Ubuchwepheshe beDijithali buhlinzeka ngamathuba alinganiselayo aqhuba imiphumela emikhulu - futhi abathengisi bayanaka. Bengingeke ngiyichaze kabi le miphumela njengokucabanga ukuthi ukumaketha kwendabuko kuqhathaniswa nedijithali. Kuyindaba yokuba yinkimbinkimbi. Ukukhangisa kuthelevishini, ngokwesibonelo, kuyakhula emandleni ayo okukhomba ababukeli ngokususelwa esifundeni, ekuziphatheni, kanye nesikhathi. I-mindset yokusebenza igcwele

IDynamic Evolution Yethelevishini Iyaqhubeka

Njengoba izindlela zokukhangisa ezidijithali zanda futhi zingaziphathi kahle, izinkampani zifaka imali eningi ekukhangiseni kwethelevishini ukuze zifinyelele ababukeli abachitha amahora angama-22-36 bebuka i-TV masonto onke. Yize lokho kuduma kwezimboni zokukhangisa kungasenza sikholelwe kule minyaka embalwa edlule kubalula ukwehla kwethelevishini njengoba sazi, ukukhangisa kwethelevishini kunalokho kuyaphila, futhi kuveza imiphumela eqinile. Ocwaningweni lwakamuva lweMarkethare oluhlaziye ukusebenza kokukhangisa kuyo yonke imboni nezindawo zabezindaba ezifana

Ukuvala Ukwahlukaniswa Kwendabuko Nedijithali Yokukhangisa

Imikhuba yokusetshenziswa kwemidiya ishintshe kakhulu kule minyaka emihlanu edlule, futhi imikhankaso yokukhangisa iyashintsha ukuze ihambisane. Namuhla, ama-dollar esikhangiso asatshalaliswa kabusha kusuka eziteshini ezingaxhunyiwe ku-inthanethi njenge-TV, ukuphrinta, nomsakazo kuya ekuthengeni isikhangiso kwidijithali nakuhlelo. Kodwa-ke, izinhlobo eziningi aziqiniseki ngokwabiwa kabusha kwezindlela ezivivinyiwe neziyiqiniso zezinhlelo zabo zemidiya eziya kwidijithali. I-TV kulindeleke ukuthi isabhekele ngaphezu kwengxenye eyodwa kwezintathu (34.7%) yokusetshenziswa kwemidiya yomhlaba ngo-2017, yize isikhathi

I-Twitter nevidiyo, Njengebhotela Lamantongomane neJelly

Vele ithelevishini iyindlela esetshenziswayo yendabuko, kepha uma sengeza isimilo sesibili kwesikrini kubonakala kimi ukuthi abanye abasebenzelana nomphakathi bangcono kunabanye. Phakathi kwe-Facebook ne-Twitter, ngibona izingxoxo eziningi ezenzeka ngaphakathi kwe-Facebook kune-Twitter. Kepha ku-Twitter, ngibona okuningi okuthunyelwe okungenzeka noma kungavumeli impendulo engekho emthethweni. Uma ngingene shí kuthelevishini, anginasiqiniseko sokuthi ngifuna ukuba sengxoxweni egijimayo