Ukukhonjwa Kwezikhangiso
Martech Zone izihloko ezimakiwe ukukhangisa isikhangiso:
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Ubuchwepheshe Bokukhangisa
Douglas Karr-Nov 29, 2023
Isebenza Kanjani Indali Yezikhangiso Ze-Google? (Ibuyekezelwe u-2023)
I-Google Ads isebenza ohlelweni lwendali, eyenzeka njalo lapho umsebenzisi enza ukusesha. Ukuze uqonde ukuthi isebenza kanjani, kubalulekile ukuhlukanisa inqubo ibe izingxenye ezibalulekile: Amagama angukhiye: Abakhangisi bakhetha amagama angukhiye abafuna ukubhida kuwo. Lawa amagama ezinkampani, amagama ezinkampani, amagama, noma imishwana ehlobene nebhizinisi labo abakholelwa ukuthi abasebenzisi bazoyibhala...
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Ubuchwepheshe Bokukhangisa
Douglas KarrJul 24, 2023
I-Revealbot: Zizenzele Futhi Kala Ukuphathwa Kwesikhangiso Sakho Nokuthuthukisa
Ukuphatha imikhankaso yezikhangiso kuzo zonke izinkundla ezihlukahlukene kungase kudle isikhathi futhi kuqede amandla, kuphambukise izinsiza ezibalulekile kweminye imisebenzi ebalulekile. Yilapho i-Revealbot ingenela khona, inikela ngenkundla yokuphatha izikhangiso eqondisa yonke inqubo, okuvumela amabhizinisi ukuthi agxile ekuzuzeni imiphumela emangalisayo kanye nokukhulisa imbuyiselo yawo ekusetshenzisweni kwezikhangiso (i-ROAS). Inkundla ephelele ye-Revealbot yakhelwe ukunika amandla amabhizinisi nge…
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Ubuchwepheshe Bokukhangisa
Douglas KarrApr 19, 2023
Iyini Iseva Yesikhangiso? Kusebenza Kanjani Ukunikezwa Kwezikhangiso?
Iseva yesikhangiso iyinkundla yobuchwepheshe egcina, ephethe, futhi ilethe izikhangiso eziku-inthanethi kumawebhusayithi, izinhlelo zokusebenza zeselula, nezinye izinkundla zedijithali. Idlala indima ebalulekile ku-ecosystem yezikhangiso ngokwenza inqubo yokubonisa izikhangiso kubabukeli abafanele ngesikhathi esifanele, ngokusekelwe kumibandela yokukhomba ehlukahlukene kanye nezilungiselelo zomkhankaso. Iziphakeli zezikhangiso zihlinzeka ngokulandelelwa kanye…
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Ubuchwepheshe Bokukhangisa
Douglas KarrMar 19, 2023
Izinto Ezingu-10 Ezingahlolwa Emkhankasweni Wakho Wesikhangiso Olandelayo Wokuboniswa
Ukuhlolwa kokuhlukaniswa, ukuhlolwa kwe-A/B, nokuhlola okuhlukahlukene zonke izindlela ezisetshenziselwa ukuthuthukisa ukusebenza kahle kwemikhankaso yokumaketha yedijithali. Nakuba la magama ngezinye izikhathi esetshenziswa ngokushintshana, abhekisela ezindleleni zokuhlola ezihlukene ezinezinzuzo nemikhawulo ehlukile. Ukuhlolwa kokuhlukanisa kubandakanya ukuhlola izinguqulo ezimbili ze-elementi eyodwa ukuze kunqunywe ukuthi iyiphi eyenza kangcono. Isibonelo, ungadala izinguqulo ezimbili ze-imeyili...
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Ubuchwepheshe Bokukhangisa
Ann SmartyJul 14, 2022
Izindlela Ezintathu Izinkampani Zokuthengisa Zisungula Futhi Zikhulisa Ivelu Namakhasimende Azo
I-Digital marketing ingenye yezimboni ezithuthuka ngokushesha laphaya. Iqhutshwa ukuntengantenga komnotho kanye nobuchwepheshe obukhula ngokushesha, ukumaketha kwedijithali kuyashintsha minyaka yonke. Ingabe i-ejensi yakho yokumaketha ihambisana nazo zonke lezo zinguquko noma ingabe unikeza isevisi efanayo owayenza eminyakeni eyi-10 edlule? Ungangizwa kabi: Kulungile ukwenza kahle endaweni eyodwa...
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Ubuchwepheshe Bokukhangisa
Douglas KarrJun 1, 2021
I-Influ2: Ipulatifomu yokukhangisa esekwe kuMuntu (i-Akhawunti Eyisisekelo Yokukhangisa)
Ama-akhawunti awathathi izinqumo, abantu benza. Uhlelo oluyimpumelelo lwe-Account-Based Marketing (ABM) lulandela ama-akhawunti ezingeni lamasu kodwa lukhuluma nabantu abasemazingeni okusebenza. I-Influ2 ichaza lokhu njengohlelo lwe-ABM olunokulungiswa okuphezulu lapho izici ezibalulekile zifaka phakathi: Shayela eqenjini elithengayo. Dlula ngale kokukhetha ama-akhawunti okuhlosiwe: cwaninga abenzi bezinqumo abathile abahlanganisa amaqembu okuthenga ama-akhawunti akho owaqondisayo.…
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Ubuchwepheshe Bokukhangisa
Douglas KarrJul 30, 2020
Incwadi ye-AdTech: Isisetshenziswa Samahhala Esiku-inthanethi Sokufunda Konke Ngobuchwepheshe Bokukhangisa
I-ecosystem yokukhangisa ku-inthanethi iqukethe izinkampani, izinhlelo zobuchwepheshe, nezinqubo zobuchwepheshe eziyinkimbinkimbi zonke ezisebenza ndawonye ukunikeza izikhangiso kubasebenzisi abaku-inthanethi kuyo yonke i-inthanethi. Ukukhangisa ku-inthanethi kuye kwaletha izinto eziningi ezinhle. Okokuqala, inikeze abadali bokuqukethwe ngomthombo wemali engenayo ukuze bakwazi ukusabalalisa okuqukethwe kwabo mahhala kubasebenzisi abaku-inthanethi. Kuphinde kuvunyelwe okusha…
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I-Marketing Infographics
Douglas KarrMar 31, 2017
Yiziphi zonke izinketho zokukhomba isikhangiso se-Facebook?
Abasebenzisi be-Facebook bachitha isikhathi esiningi futhi benza izenzo eziningi kakhulu ku-inthanethi kangangokuthi inkundla ithola amakhulukhulu wezindawo zokuthinta futhi yakhe amaphrofayili aqine ngendlela emangalisayo angaqondiswa kakhulu. Ngenkathi ukumaketha kokusesha okukhokhelwayo kufezwa kakhulu ngokukhomba amagama angukhiye athile abasebenzisi abawafunayo, ukukhangisa kwe-Facebook kusekelwe ekutholeni izethameli okungenzeka zibe…
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Ubuchwepheshe Bokukhangisa
Douglas KarrSepthemba 18, 2015
Izindlela Ezi-13 Zokukhomba Ukukhangisa Kwakho Kokubonisa
Ukukhangisa kombukiso kuyaqhubeka nokuthuthuka ngobunyoninco bakho njengoba sike saxoxa ngaphambili kungxoxo yethu mayelana nokukhangisa ngohlelo noPete Kluge we-Adobe. Uma ucabanga ngokunweba izinyuso zakho zibe ukukhangisa okuboniswayo, kunezindlela ezimbalwa ezitholakalayo zokukhomba okuvelayo kokukhangisa ukuze uzame ukuthwebula izethameli ezihambisana kakhulu, amanani okuchofoza aphezulu, nokuguqulwa okuthuthukisiwe: I-Brand Targeting...
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Ubuchwepheshe Bokukhangisa
Douglas KarrSepthemba 14, 2015
Ukukhangisa Kwevidiyo Yashi nge-Geographic Region
Njengoba ukubukwa kwevidiyo kuqhubeka nokwenyuka, kunethuba lokufinyelela izethameli eziqondile kusetshenziswa amasu ahlukahlukene okukhomba. Nge-Yashi, amabhizinisi angakwazi ukumisa i-latitude ne-longitude eqondile futhi enze ngokwezifiso irediyasi ezungezile, anikeze izikhangiso kuphela kubantu abahlala kuleyo ndawo. Ikhono lika-Yashi lokuphinda lihlehle likwenza kube lula ukubonisa izikhangiso zakho kubantu aba...