Khiqiza ukuhola
Martech Zone izihloko ezimakiwe ukukhiqiza ukuhola:
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Amathuluzi Okukhangisa
I-Beaconstac: Isiza Imikhiqizo Yakha Imikhankaso Yokumaketha Ephumelelayo Ngamakhodi E-QR
Abakhangisi bavame ukubuka izimakethe eziku-inthanethi nezingaxhunyiwe ku-inthanethi njengezinhlangano ezihlukene ezidinga amasu ahlukile. Nokho, ukuze kuzuzwe amanani okuguqulwa aphezulu kanye nembuyiselo ekutshalweni kwezimali (i-ROI), amabhrendi kufanele avumelanise imizamo yokumaketha eku-inthanethi nokungaxhunyiwe ku-inthanethi ngesu eliphelele. Kungani? Abathengi banamuhla sebeyingxubevange, behamba ngaphandle komthungo phakathi kokuthenga kwedijithali nokomzimba. Eqinisweni: U-80% wabathengi basebenzisa amadivaysi abo eselula ngenkathi bethenga…
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Ukukhangisa Okuqukethwe
Kungani Ukumaketha Kwakho Kwe-B2B Kudinga Uhlelo Lwesixwayiso Sokuqala
Isisho esithi Snuza, ulahlekelwe sisebenza ngqo ekukhangiseni, kodwa ngeshwa ababona abamakethi abaningi ababonakala bekubona lokhu. Ezikhathini eziningi, balinda kuze kube umzuzu wokugcina ukuze bafunde ngamathemba abalulekile noma ikhasimende elisazohamba, futhi lokhu kubambezeleka kungaba nomthelela omkhulu kumgomo wenhlangano. Wonke umdayisi we-B2B udinga uhlelo lokuxwayisa kusenesikhathi…
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Ukukhangisa Okuqukethwe
Izinzuzo zecebo elihle lokumaketha okuqukethwe
Kungani sidinga ukumaketha okuqukethwe? Lona umbuzo abantu abaningi kulo mkhakha abangawuphenduli kahle. Izinkampani kufanele zibe nesu eliqinile lokuqukethwe ngoba iningi lenqubo yokwenza izinqumo zokuthenga selishintshile, ngenxa yemidiya ye-inthanethi, ngaphambi kokuba ithemba lifinyelele ocingweni, igundane, noma umnyango wangaphambili wamabhizinisi ethu. Ukuze…