I-B2b Content Marketing
Martech Zone izihloko ezimakiwe ukumaketha kokuqukethwe kwe-b2b:
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Ukunika Amandla Ukuthengisa
Izibalo Zokuthengisa Zokuqukethwe kwe-B2B
I-Elite Content Marketer ithuthukise i-athikili ebanzi ngendlela emangalisayo ngezibalo Zokumaketha Okuqukethwe okufanele wonke amabhizinisi azigaye. Alikho iklayenti esingakufaki ukumaketha okuqukethwe njengengxenye yesu lalo lonke lokumaketha. Iqiniso liwukuthi abathengi, ikakhulukazi abathengi bebhizinisi kuya kubhizinisi (B2B), bacwaninga ngezinkinga, izixazululo, nabahlinzeki bezisombululo. Ilabhulali yokuqukethwe oyithuthukisayo kufanele ibe…
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Ukukhangisa Okuqukethwe
Ukumaketha Kokuqukethwe: Khohlwa Okuzwile Kuze Kube Manje bese Uqala Ukwenza Ukuhola Ngokulandela Lo mhlahlandlela
Ingabe ukuthola kunzima ukukhiqiza imikhondo? Uma impendulo yakho inguyebo, awuwedwa. I-HubSpot ibike ukuthi i-63% yabadayisi bathi ukukhiqiza ithrafikhi nemikhondo kuyinselelo yabo ephezulu. Kepha mhlawumbe uyazibuza: Ngiwenza kanjani umkhondo webhizinisi lami? Hhayi-ke, namuhla ngizokukhombisa ukuthi ungasebenzisa kanjani ukumaketha kokuqukethwe ukuze ukhiqize umkhondo...
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Ukukhangisa Okuqukethwe
Ungayikhiqiza Kanjani Imikhondo Engaphezulu Ye-B2B Okuqukethwe
UMkhandlu Omkhulu Wezokumaketha (i-CMO) wethule ucwaningo olusha olugxile ekutheni ukumaketha kungakhiqiza kanjani ngempumelelo imikhondo yokuthengisa efanelekile ngokuqukethwe kobuholi bemicabango ephoqayo - umsebenzi obonakale uwumzabalazo kubakhangisi namuhla. Eqinisweni, u-12% kuphela wabakhangisi abakholelwa ukuthi banezinjini zokumaketha zokuqukethwe ezisebenza kahle kakhulu ezihlelelwe amasu ukuthi ziqondise okulungile...
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Ukukhangisa Okuqukethwe
Futhi Manje Ngobumnyama Bokumaketha Okuqukethwe kwe-B2B
Njengoba inkampani isebenzisa izinsiza ezidingekayo ukuze kusetshenziswe isu elisebenzayo lokuqukethwe, kwesinye isikhathi kuba yizindleko ezinzima ukuzigwinya njengoba kudinga umfutho negunya embonini yabo. Ngempela abanakho ukukhetha ngaphandle kokuthenga imikhondo ebizayo ngokukhangisa nezinhlelo zokusesha ezikhokhelwayo. Futhi ukulinda akuyona inselele kuphela - le infographic evela ku-Scripted ikhomba...