Ukumaketha okusekelwe ku-Akhawunti
Martech Zone izihloko ezimakiwe ukumaketha okusekelwe ku-akhawunti:
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Izibalo nokuhlola
I-3-D Account-based Marketing (ABM): Ungakuletha Kanjani Ukumaketha Kwakho kwe-B2B Ekuphileni
Njengoba siya ngokuya siqhuba umsebenzi wethu nezimpilo zethu zomuntu siqu ku-inthanethi, ubudlelwano be-B2B nokuxhumana kungene esimweni esisha esiyingxubevange. I-Account-Based Marketing (ABM) ingasiza ekuletheni imilayezo efanelekile phakathi kwezimo nezindawo ezishintshayo - kodwa kuphela uma izinkampani zifanisa izinto ezintsha zendawo yokusebenza ezinobukhulu obusha bobuchwepheshe obusebenzisa idatha yekhwalithi, imininingwane eqagelayo, kanye nokusebenzisana kwesikhathi sangempela. Ikhangiswe yi-COVID-19…
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Ukuhlakanipha okungekhona okwangempela
Landa: Umhlahlandlela Ocacile Futhi Ophelele Wokuhlangenwe nakho Okususelwe ku-Akhawunti (ABX)
I-Demandbase iguqula indlela izinkampani ze-B2B eziya ngayo emakethe. I-Demandbase One iyisuite ephelele yezixazululo ze-B2B zokuya emakethe, exhuma ulwazi oluhamba phambili olusekelwe ku-akhawunti, ukukhangisa, ubuhlakani bokuthengisa, nezixazululo zedatha ye-B2B ukuze amaqembu Ezokumaketha Nokuthengisa ezinkampanini ezinkulu nezikhula ngokushesha akwazi ukubambisana ngokushesha, wabelane ngobuhlakani, futhi uthole ukukhula okuqhumayo. Isikhulu Esiphezulu Sokumaketha, uJon Miller, ubhale futhi washicilela…
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Izingxenyekazi zeCRM kanye nezeDatha
I-Leadfeeder: Khomba bese ubala izinkampani ze-B2B ezivakashela isayithi lakho
I-Leadfeeder wuhlelo lokusebenza lwewebhu olukhulisa ubuhlakani bakho bokuthengisa ngokuhlanganisa idatha yakho yokuthengisa neyokumaketha, okuvumela inhlangano yakho ukuthi ithole amabhizinisi amasha futhi igade amakhasimende akhona abeza kuwebhusayithi yakho. Ukuhlonza kuhlanganiswe nesizindalwazi esicebile sabasebenzi lapho ungathola khona ama-imeyili namaphrofayela omphakathi wabenzi bezinqumo ngaphakathi kwenhlangano. Lokhu…
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I-Marketing Infographics
Kuyini ukumaketha kwe-Orchestration?
Kunzima ukukholelwa ukuthi nginesikhathi esingakanani ngibhala ibhulogi yami, kodwa ngiyathanda ukuthi ngivame ukubhekisela kokuthunyelwe okudala kanye isikhathi. Eminyakeni eyishumi edlule, ngabhala abaqeqeshi abasha bemidiya empeleni babefana kakhulu nabaqhubi bomculo: Abaqhubi ababona ngempela abaculi abangochwepheshe nganoma iyiphi insimbi eyodwa; kodwa-ke, baqonda ngokugcwele ukuthi bangasebenzisa kanjani insimbi ngayinye,…
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I-imeyili Marketing & Automation
Yini i-B2B Account-based Marketing (ABM)?
Ithimba lakho labadayisi lizizwa kanjani ngempela mayelana nokumaketha kwakho? Noma nini lapho abakhangisi be-B2B bebuzwa lowo mbuzo, izimpendulo zitholakala emhlabeni wonke. Abakhangisi bazizwa sengathi bagoba emuva ukuze balethe ivolumu enkulu yomkhondo, futhi ukuthengisa akuzwakali uthando. Ukushintshana kuhamba kanje. Ukuthengisa: Silethe I-1,238 Marketing Qualified Leads (MQLs) kule kota, 27%…