Ukwabelana Ngemidiya Yezenhlalo
Martech Zone izihloko ezimakiwe ukwabelana ngezokuxhumana:
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I-Social Media & Influencer Marketing
Douglas KarrJun 25, 2023
Sniply: Engeza Ukubizela Esenzweni Kuzo zonke Izixhumanisi Owabelana Ngazo
Nsuku zonke, abagqugquzeli babelana ngezixhumanisi ku-inthanethi ezihambisa ithrafikhi kwamanye amasayithi… noma ngabe ngaphakathi kokuqukethwe kwabo noma ngokwabelana ngezinkundla zokuxhumana. Yize lokho kuyinani elikhulu endaweni okuyiwa kuyo, kuthiwani ngomkhiqizo noma umgqugquzeli owabelana ngokuqukethwe? Ungakwazi yini ukwengeza ukubizela esenzweni kwakho (CTA) endaweni oya kuyo? Nge-Sniply, lokho kungenzeka. Yini i-Sniply? I-sniply isebenza ngokusebenzisa…
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Ukukhangisa Okuqukethwe
Douglas KarrMar 17, 2023
Isu Lezinyathelo Eziyishumi Lokusabalalisa Okuqukethwe Okuyimpumelelo
Ukusabalalisa okuqukethwe kuyinqubo yokwabelana nokuphromotha okuqukethwe kwakho (okufana nokuthunyelwe kwebhulogi, amavidiyo, okuthunyelwe ezinkundleni zokuxhumana, njll.) ngokusebenzisa iziteshi ezihlukahlukene ukuze ufinyelele izethameli eziningi. Isu lokusabalalisa okuqukethwe wuhlelo oluchaza indlela ozosabalalisa futhi ukhuthaze ngayo okuqukethwe kwakho eziteshini ezikhokhelwayo, eziphethwe, nezizuziwe (i-POE) ukuze ufinyelele imigomo yakho yokumaketha. Izinzuzo Zokuqukethwe...
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Ukukhangisa Okuqukethwe
Douglas KarrFeb 28, 2023
Amasu Afakazelwe angama-25 Okwengeza Ithrafikhi Efanelekile Kusayithi Lakho, Ibhulogi, Isitolo, noma Ikhasi Lokufikela
Khulisa ithrafikhi… yitemu engilizwa ngokuphindaphindiwe. Akukhona ukuthi angikholelwa ekwandeni kwezimoto; ukuthi imvamisa abadayisi bazama kanzima ukukhulisa ithrafikhi baze bakhohlwe ukuzama ukukhulisa ukugcinwa noma ukuguqulwa ngethrafikhi asebenayo. Ukufaneleka kubalulekile kuwo wonke umvakashi ukuthi abone ukuthi…
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I-Social Media & Influencer Marketing
Douglas KarrFeb 8, 2023
Amabhizinisi Amancane Asebenzisa Kanjani Futhi Azuza Kumithombo Yezokuxhumana
Amathemba ethu amabhizinisi amancane namakhasimende avame ukusibuza ngobungcweti bethu nokusebenzisa izinkundla zokuxhumana ukuze siqhubekisele phambili imiphumela yebhizinisi. Ngikholelwa ngokuqinile ukuthi amabhizinisi kufanele abe nenkundla yezokuxhumana eqinile, kodwa ngingaphikisa ngokuthi kukhulu ngokuphathwa kwesithunzi kunokushayela ibhizinisi eliqondile. Iqiniso lenkundla yezokuxhumana yilokhu… abathengi abambalwa kakhulu…
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Ukukhangisa Okuqukethwe
U-Ian ClearyUJan 29, 2023
Amathuluzi we-5 Azothuthukisa Imiphumela Yakho kusuka Kubhulogi
Ibhulogi ingaba umthombo omuhle wethrafikhi kuwebhusayithi yakho, kodwa ukwenza amabhulogi kudla isikhathi, futhi asitholi njalo imiphumela esiyifunayo. Uma ubhuloga, ufuna ukuqinisekisa ukuthi uthola inani eliphezulu kukho. Kulesi sihloko, siveze amathuluzi angu-5 azosiza ukuthuthukisa imiphumela yakho kusukela ekubhulogini, okuholela kuthrafikhi eyengeziwe futhi,...
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Ukukhangisa Okuqukethwe
Douglas KarrApr 6, 2022
Iyini i-Infographic? Yiziphi Izinzuzo Zesu Le-Infographic?
Njengoba uphenya ezinkundleni zokuxhumana noma amawebhusayithi, ngokuvamile uzofika kweminye yemifanekiso yolwazi eklanywe kahle enikeza ukubuka konke kwesihloko noma ehlukanisa amathani edatha ibe yisithombe esihle, esisodwa, esishunyekwe esihlokweni. Iqiniso liwukuthi… abalandeli, ababukeli, nabafundi bayabathanda. Incazelo ye-infographic iwukuthi... Yini...
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I-Social Media & Influencer Marketing
I-Rekha PantJun 11, 2021
Amaqhinga we-10 Social Media Akhulisa Amasheya Nokuguqulwa
Ngokuphambene nenkolelo evamile, ukumaketha kwenkundla yezokuxhumana kungaphezu nje kokuhambisana nokuthunyelwe kwakho ku-inthanethi. Kufanele uqhamuke nokuqukethwe okunobuciko nokunomthelela - into ezokwenza abantu bafune ukuthatha isinyathelo. Kungase kube lula njengomuntu owabelana ngokuthunyelwe kwakho noma aqale ukuguqulwa. Ukuthandwa nokuphawula okumbalwa akwanele.…
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I-Social Media & Influencer Marketing
Douglas KarrDec 15, 2020
Yimaphi Amathuba Okuthi Isu Lakho Lemidiya Yezenhlalo Lizohlinzeka Ngembuyiselo Kutshalomali?
Kuleli sonto, iklayenti esixoxisana nalo belibuza ukuthi kungani okuqukethwe abebesebenza kanzima kukho kungabonakali ngenzi mehluko. Leli klayenti alikaze lisebenze ukuthuthukisa abalandeli balo ezinkundleni zokuxhumana, esikhundleni sokusebenzisa iningi lemizamo yalo ekukhangiseni okuphumayo. Sibanike isifinyezo sobukhulu bezithameli zabo emphakathini...
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Amathuluzi Okukhangisa
Douglas KarrFeb 19, 2020
Ukumelwa Okulula: Ithuluzi Lokumela Lamahhala Lemidiya Yezenhlalo
Indaba engakaze ingishiye ngeyomngane u-Mark Schaefer ayabelana ngayo eminyakeni edlule lapho ekhuluma enkomfeni. Uxoxe ngophawu lwamazwe ngamazwe olunamakhulu ezinkulungwane zabasebenzi. Ithimba labo lenkundla yezokuxhumana belikhiqiza ukusakazwa okungapheli kokuqukethwe kwenkundla yezokuxhumana… okungekho muntu owayesabela noma owabelana ngakho. UMark wabuza ukuthi hlobo luni lombono...
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Ukukhangisa Okuqukethwe
Douglas KarrUJan 18, 2018
Yini Eguqukile Ngokubhuloga Kwebhizinisi Eminyakeni Edlulile?
Uma ubulokhu ungilandela kule minyaka eyishumi edlule, uyazi ukuthi ngabhalela i-Corporate Blogging for Dummies emuva ngo-2010. Nakuba isimo semidiya yedijithali sibe nezinguquko ezinkulu kule minyaka engu-7 edlule, angiqiniseki ukuthi kuye kwaba nezinguquko ezinkulu kakhulu. izinguquko eziningi uma kuziwa encwadini kanye nezinkampani ukuthuthukisa isu corporate ukubhuloga. Amabhizinisi kanye…