U-2013 kungaba unyaka we-Big Data… uzobona izingxoxo eziningi lapha Martech Zone kumathuluzi okuthola, ukuphatha kanye nokusebenzisa umthamo omkhulu kakhulu wedatha. Namuhla, uNeolane kanye ne-Direct Marketing Association (DMA) bakhiphe umbiko wamahhala onesihloko esithi, Idatha Enkulu: Umthelela Ezinhlanganweni Zokumaketha. Okutholiwe okubalulekile embikweni kwabelwana nge...