Asebenza Kanjani Amapharamitha e-UTM Ku-imeyili Ngemikhankaso ye-Google Analytics?

Senza amaphrojekthi ambalwa wokuthutha kanye nokuqaliswa kwabahlinzeki besevisi ye-imeyili kumakhasimende ethu. Nakuba kungavamile ukucaciswa ezitatimendeni zomsebenzi, iqhinga elilodwa esihlala silisebenzisa elokuqinisekisa ukuthi noma yikuphi ukuxhumana nge-imeyili kumakwa ngokuzenzakalelayo namapharamitha e-UTM ukuze izinkampani zibone umthelela wokumaketha nge-imeyili nokuxhumana kuthrafikhi yazo yonke yesayithi. Kuyimininingwane ebalulekile evamise ukunganakwa… kodwa akufanele neze. Yini izi

Ungakuvula Kanjani Ukulandelela Okuzenzakalelayo kwe-Google Analytics UTM ku-Salesforce Marketing Cloud

Ngokuzenzakalela, i-Salesforce Marketing Cloud (SFMC) ayihlanganisiwe ne-Google Analytics ukuze ifakele okuguquguqukayo kochungechunge lokulandelela kwe-UTM kusixhumanisi ngasinye. Amadokhumenti ekuhlanganisweni kwe-Google Analytics ngokuvamile akhomba ekuhlanganisweni kwe-Google Analytics 360... ungase ufune ukubheka lokhu uma ngempela ufuna ukuyisa izibalo zakho ezingeni elilandelayo njengoba ikuvumela ukuthi uxhume ukusebenzelana kwesayithi lekhasimende kusuka ku-Analytics 360 uye emibikweni yakho Yefu Lokumaketha. . Ukuze uthole ukuhlanganiswa okuyisisekelo kokulandela umkhankaso we-Google Analytics,

Ungakulandela Kanjani Ngokuphumelelayo Ukuguqulwa Kwakho Nokuthengisa Kwakho Ekukhangisweni Kwe-imeyili

Ukumaketha nge-imeyili kubaluleke kakhulu ekuguquleni ukuguqulwa njengoba kwenzeka. Kodwa-ke, abathengisi abaningi basahluleka ukulandelela ukusebenza kwabo ngendlela enenjongo. Isimo sokumaketha sivele ngesilinganiso esisheshayo ngekhulu lama-21, kepha kukho konke ukukhuphuka kwezokuxhumana, i-SEO, nokumaketha kokuqukethwe, imikhankaso ye-imeyili ibilokhu ihlale iphezulu kokudla. Eqinisweni, ama-73% wabakhangisi basabheka ukumakethwa kwe-imeyili njengezindlela eziphumelela kakhulu

Isakhi somkhankaso we-Google Analytics UTM Querystring Builder

Sebenzisa leli thuluzi ukwakha i-URL yakho yomkhankaso we-Google Analytics. Ifomu ligunyaza i-URL yakho, lifaka nelogic yokuthi ngabe isivele inombuzo ngaphakathi kwayo, futhi ingeza konke okuguquguqukayo kwe-UTM okufanelekile: utm_campaign, utm_source, utm_medium, ne-utm_term ne-utm_content. Uma ufunda lokhu nge-RSS noma nge-imeyili, chofoza kusayithi ukusebenzisa ithuluzi: Ungayiqoqa Kanjani futhi Ulandelele Idatha Yomkhankaso ku-Google Analytics Nayi ividiyo ephelele ekuhleleni

Omunye Umthombo Wethrafikhi ku-Google Analytics?

Kuleli sonto emsebenzini, elinye lamakhasimende ethu belibuza ukuthi yimuphi omunye umthombo womgwaqo ku-Google Analytics (GA). Akunemininingwane eminingi kakhulu kusixhumi esibonakalayo se-Google Analytics ngakho-ke kufanele wenze okuthile. Imithombo yethrafikhi yaziwa nangokuthi indawo ephakathi kwe-GA. Ngenze ukumba okuthile ngathola ukuthi iGoogle Analytics ithwebula okuphakathi ngokuzenzakalela kwamanye ama-mediums, okuvelele kakhulu yi-imeyili. Ukuthola uhlu lwe