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Martech Zone izihloko ezimakiwe wandula:
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Ukukhangisa Okuqukethwe
Iyini I-Digital Asset Management (DAM) Platform?
Ukuphathwa kwempahla yedijithali (i-DAM) kuhlanganisa imisebenzi yokuphatha nezinqumo eziphathelene nokungeniswa, isichasiselo, ukwenza ikhathalogi, ukugcinwa, ukubuyisa, nokusatshalaliswa kwezimpahla zedijithali. Izithombe ezidijithali, ukugqwayiza, amavidiyo, nomculo kuyisibonelo sezindawo eziqondiwe zokuphathwa kwempahla yemidiya (isigaba esingaphansi se-DAM). Kuyini Ukuphathwa Kwempahla Yedijithali? Ukuphathwa kwempahla yedijithali I-DAM kuwumkhuba wokuphatha, ukuhlela, nokusabalalisa amafayela emidiya. I-DAM...
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Ukukhangisa Okuqukethwe
Ukudidiyela Ukumaketha Komhlaba Wonke Komkhiqizo Oyedwa emazweni angu-23
Njengomkhiqizo womhlaba wonke, awunazo izethameli zomhlaba wonke. Izithameli zakho ziqukethe izethameli eziningi zesifunda nezendawo. Futhi phakathi kwalezo zethameli kunezindaba ezithile okufanele uzithwebule futhi uzixoxe. Lezo zindaba aziveli nje ngomlingo. Kufanele kube nesinyathelo sokuthola, ukuthwebula, bese ukwaba. Kudinga ukuxhumana nokubambisana. Uma kwenzeka, ku...
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I-Marketing Infographics
Izwe Lesithembiso: I-ROI Yokumaketha Enenzuzo Nokusimama Phambili nje
Siyakwamukela kulokho ochwepheshe bezentengiso abakubiza ngokuthi Inkathi Yokuzizwisa Amakhasimende. Ngo-2016, izinkampani ezingu-89% zilindele ukuncintisana ngokusekelwe ekuhlangenwe nakho kwamakhasimende, uma kuqhathaniswa no-36% eminyakeni emine edlule. Umthombo: Gartner Njengoba ukuziphatha kwabathengi nobuchwepheshe buqhubeka nokuvela, amasu akho okumaketha okuqukethwe kufanele ahambisane nohambo lwamakhasimende. Okuqukethwe okuyimpumelelo manje kuqhutshwa ukuzizwisa —…
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Ukukhangisa Okuqukethwe
Ukuphathwa Kwezimpahla Zedijithali Kuthinta Kanjani Ukuphathwa Kokuqukethwe
Kokuthunyelwe kwangaphambilini, sixoxe ngokuthi Kuyini Ukuphathwa Kwempahla Yedijithali, Kungani Ukuphathwa Kwempahla Yedijithali Kubalulekile Ekukhangiseni Sekukonke, kanye nokuthi Uzithethelela Kanjani Izindleko Zokuphathwa Kwempahla Yedijithali. Kule infographic evela ku-Widen, bachaza imininingwane ecacile yokuthi ukuphathwa kwempahla yedijithali kuzokusiza kanjani ukuthi usebenzise isu lokuphatha okuqukethwe elisebenza kahle kakhulu. Ngokukhethekile, izindlu nokuqapha…
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Ukukhangisa Okuqukethwe
Kungani Ukuphathwa Kwezimpahla Zedijithali kuyisici Esibalulekile ku-Marketing Technology Ecosystem
Njengabakhangisi, sibhekana namathuluzi ahlukahlukene kanye nezinhlelo zokusebenza nsuku zonke. Kusukela kokuzenzakalela kokumaketha ukuya ekulandeleleni okuthengiswayo kuya ekumaketheni nge-imeyili, sidinga lawa mathuluzi ukuze senze imisebenzi yethu ngempumelelo futhi siphathe/silandelele yonke imikhankaso ehlukene esiyifakile. Kodwa-ke, ingxenye eyodwa ye-ecosystem yobuchwepheshe bokumaketha kwesinye isikhathi enganakwa yindlela esiphatha ngayo…
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Ukukhangisa Okuqukethwe
Ikesi Lebhizinisi Lokuphathwa Kwezimpahla Zedijithali
Emhlabeni lapho amafayela ethu amaningi (noma wonke) egcinwa ngokwedijithali kuzo zonke izinhlangano, kubalulekile ukuthi sibe nendlela yokuthi iminyango ehlukene nabantu ngabanye bakwazi ukufinyelela lawa mafayela ngendlela ehlelekile. Ngakho-ke, ukuthandwa kwezixazululo zokuphathwa kwempahla yedijithali (DAM), ezivumela abasebenzisi ukuthi balayishe amafayela wokuklama, izithombe zesitoko, izethulo, imibhalo, njll.
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Ukukhangisa Okuqukethwe
Hlela, Yabelana, Bambisana futhi Sabalalisa Umsebenzi Wokudala
Sibhale mayelana nokuphathwa kwe-Digital Asset esikhathini esidlule. I-Widen, inkampani ye-Digital Asset Management, manje isihlanganyele ne-ConceptShare. Ukumataniswa kwalezi zinkundla kukuvumela ukuthi uhlele, wabelane, uhlanganyele futhi usabalalise umsebenzi wakho wokudala. Lokhu ukumatanisa okuhle... okuvumela ukucutshungulwa kokugeleza komsebenzi kunoma iyiphi impahla yedijithali - ikakhulukazi umkhawulokudonsa ophezulu, ukusatshalaliswa kwamafayela evidiyo amakhulu. I-ConceptShare iyi-Creative Operations...