Ubuchwepheshe

Martech Zone izihloko ezimakiwe Ubuchwepheshe:

  • Ukuqeqeshwa Kwezokuthengisa NokumakethaKuyini Ukushintsha Ukuphathwa?

    Kuyini Ukushintsha Ukuphathwa?

    Ukuthuthuka kwezobuchwepheshe, ukuguquguquka kwezidingo zamakhasimende, nezimo zomnotho ezishintshashintshayo ziyinjwayelo esikhundleni sokuhlukile ebhizinisini. Ikhono lokuzivumelanisa nezimo nokuziphendukela kwemvelo seliyisinqumo esibalulekile sempumelelo. Ukuphathwa koshintsho kuye kwavela njengesidingo kulo mongo, okusebenza njenge-linchpin evumela izinhlangano ukuthi zikwazi ukuzulazula kulawa manzi aneziyaluyalu ngobunono nokuqina. Njengoba ubuchwepheshe buthuthuka ku…

  • Ezohwebo kanye nokudayisaUngayinyusa Kanjani Imali Yekhasimende Esitolo Sokudayisa - Amaqhinga

    Amasu Wu-15 Wokwandisa Ukusetshenziswa Kwamakhasimende Kwindawo Yakho Yokuthengisa

    Ukwamukela ubuchwepheshe obusha namasu esimanje kubaluleke kakhulu kubathengisi abafuna ukuchuma emakethe yanamuhla. Indawo yokudayisa ithuthuka ngokushesha, iqhutshwa intuthuko yezobuchwepheshe kanye nokuziphatha kwabathengi okushintshayo. I-4Ps Yokuthengisa I-4Ps yokumaketha - Umkhiqizo, Intengo, Indawo, kanye Nokukhuthaza - sekuyisikhathi eside iyisisekelo samasu okuthengisa. Kodwa-ke, njengoba isimo sebhizinisi sithuthuka, lezi…

  • Ukukhangisa Okuqukethwe
    I-Aprimo: Ukuthuthukisa Okuqukethwe, Ukubambisana, Ukuphathwa Kwempahla Yedijithali, Amathuluzi e-AI

    I-Aprimo: Amathuluzi E-AI Asebenzisanayo Okuthuthukisa Okuqukethwe Nokuphathwa Kwempahla Yedijithali

    Ukuphendula i-AI tech boom emangalisayo ngonyaka odlule, amabhizinisi emhlabeni wonke ahlanganisa ngokushesha ubuchwepheshe obusezingeni eliphezulu ekusebenzeni kwawo. Nokho, phakathi nalokhu kuguquguquka kwezobuchwepheshe, okwehlukanisa ngempela izinkampani ezicabanga phambili ukwamukelwa kwamathuluzi amasha kanye nokuqonda okucacile kokuthi kufanele asetshenziswe kanjani futhi kungani. Okubalulekile kulokhu ukuqaphela ukuthi i-AI ayikho...

  • Ukunika Amandla UkuthengisaAmathiphu okuvumela ukuthengisa nobuchwepheshe

    Amathiphu Okuvumela Ukuthengisa Nobuchwepheshe

    Ukuhlangana kokumaketha nokuthengisa kubumba kabusha indlela esibhekana ngayo nebhizinisi, ikakhulukazi kwezokuthengisa. Umqondo wokuvumela ukuthengisa, ovala igebe phakathi kokumaketha nokuthengisa ngenkathi ungenisa imali, usubaluleke kakhulu. Kubalulekile ukuqondisa lezi zinhlelo ukuze kuphumelele yomibili iminyango. Kuyini Ukuvumela Ukuthengisa? Ukuvumela ukuthengisa kubhekise ekusetshenzisweni kwamasu kobuchwepheshe...

  • Ubuchwepheshe BokukhangisaUSteve Jobs Infographic kanye namaqiniso amancane awaziwa

    USteve Jobs: I-Infographic kanye Nemininingwane Ngalé Kwefa Le-Apple

    Ngingumuntu othanda u-Apple futhi ngikholelwa ukuthi kunezifundo ezibalulekile ezafakwa uSteve Jobs kanye nabantu abanamakhono amangalisayo ayemsebenzela. Izifundo ezimbili ezingivelele: Ukuthengisa amandla okusebenzisa imikhiqizo yakho noma ukusebenzisa izinsiza zakho kunamandla kakhulu uma ukhangisa kunezici ozithuthukisile. Ukumaketha kwe-Apple kukhuthaze amathuba ayo kanye namakhasimende,…

  • Ukukhangisa OkuqukethweAmathrendi Edizayini Yezithombe zango-2023

    Imaphi Amathrendi Edizayini Yezithombe Ezilolonge Ngo-2023?

    Idizayini yezithombe iyinkambu ehlala ishintsha lapho ubuciko buhlangana khona nobuchwepheshe ukuze bakhe izixazululo ezintsha nezibukekayo. Njengoba singena enkathini entsha yokuklama, ukuhlanganiswa kwe-generative AI (GenAI) kumaplathifomu edizayini yezithombe kuye kwavela njengento eshintsha umdlalo. Ngisanda kwabelana ngokuthi i-Adobe Illustrator ihlanganisa kanjani amathuluzi e-AI akhiqizayo ukuze kusheshiswe inqubo yokuqamba emisha yabadali. Lokhu…

  • Ukuhlakanipha okungekhona okwangempelaDouglas Karr Ingxoxo mayelana ne-AI Nokumaketha: I-Sagil Ikhuluma Kakhulu

    I-Podcast: Ukusebenzisa i-AI Kwezentengiso Nebhizinisi Ukuze Ukhule Kangcono

    Engxoxweni nomthengisi owaziwayo, uchwepheshe wezokukhangisa, kanye nobuchwepheshe be-inthanethi (kanye nomsunguli walolu shicilelo), Douglas Karr. Singene sijule emandleni okuguqula obuhlakani bokwenziwa (AI) kulo mkhakha. Njengoba i-AI iqhubeka nokubumba kabusha indawo yokuthengisa nokumaketha, uDouglas wabelane ngemininingwane yakhe ebalulekile ngomthelela wayo ojulile. Kusukela ekuthuthukisweni kokumaketha kwesizindalwazi kuya esikhathini esizayo...

  • Ukuhlakanipha okungekhona okwangempelaI-hyperpersonalization eqhutshwa yi-AI kanye nokumaketha okuhlakaniphile kokwethembeka kwamakhasimende

    I-Era of Intelligent Marketing: Ukwamukela i-AI kanye ne-Hyper-Personalization for Competitive Advantage

    Emakethe yamakhama eqhudelanayo, ikhwalithi yomkhiqizo kanye nentengo akuzona kuphela izici ezinqumayo kubahlinzeki bezempilo (HCPs) kanye neziguli. Okuhlangenwe nakho ababa nakho ngenkampani ngokuvamile kunesisindo esifanayo. Ngokukhula kobuchwepheshe kanye nokufinyelela okwandisiwe kokuqukethwe, amakhasimende alangazelela ukuxhumana okwengeziwe komuntu siqu, kwesikhathi sangempela, nokuhehayo. U-71% wamakhasimende ulindele ukuthi amabhizinisi anikeze ukuzizwisa komuntu siqu,…

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