Ukunika Amandla Ukuthengisa

Ama-ejensi Akwanele Tshela Amathemba Okuthatha Uhambo

Esinye sezimanga zami lapho ngethula i-ejensi yethu eminyakeni engu-7 edlule ukuthi ngithole ukuthi imboni ye-ejensi yakhelwe kakhulu ebuhlotsheni kunokuba inani lezinsizakalo. Ngingaze ngize ngisho ukuthi kuncike kakhulu ezinzuzweni zobudlelwano.

Ingabe iklayenti lakho likuthembile futhi usuneminyaka usebenza nalo? Hhayi-ke, lokho kuzoholela ekudlulisweni kanye nobudlelwano obunempilo obuqhubekayo. Ingabe uthele iklayenti lakho ngezimanga, njengobuchwepheshe bakamuva namathikithi enkomfa enkulu elandelayo? Uzomangala ukuthi mangaki amaklayenti azokuthola nawe.

Ingabe ulinikeze iklayenti lakho Inani? Kuyadabukisa ukuthi lokho akunawo ngempela umthelela owenziwe ngabanye. Besihlala siwujabulela umsebenzi wethu ngokusekelwe endleleni esiwakhuphula ngayo futhi siyisa amaklayenti ethu phambili. Samangala ukuthola ukuthi abanye babo abazange.

Ngokuhamba kweminyaka, njengoba sithatha amakhasimende, senza okuningi kakhulu ukunakekela ngaphambi kokungenela isivumelwano ukuze siqinisekise ukuthi bayikhasimende elihle kithi njengoba nje behlola ukuze babone ukuthi siyikhasimende elibafanele yini. Kwesinye isikhathi amathemba afuna ukuya phambili bese sihlehla noma sahamba. Kwesinye isikhathi ibhizinisi esivele sisebenza nalo lishintsha ubuholi bese sihlehla noma sihambe.

Lapho sishiya iklayenti elilodwa elikhulu, umqondisi wabo omusha waxwayisa, “Ungawashisi amabhuloho akho.” Ngamtshela ukuthi sasingafuni ngempela ukwenza lokho kodwa wenza iphutha elikhulu ngokulahla iqhinga esalikhiqizile. Ikhule ngempumelelo isidingo se-inthanethi senkampani izikhathi eziningana phakathi neminyaka. Wadelela ukuthi wazi kangcono. Ngakho ngaphendula ngathi sizobuya lapho eshiya inkampani. Ngemva kweminyaka futhi nginovalo lokuthi sesiseduze - inkampani ilahlekelwe yiwo wonke umfutho esibanikeze yona... bese kuba okunye. Kungenzeka ngishise amabhuloho ami naye, kodwa ngikholwa ukuthi sizosiza inkampani futhi maduze.

Muva nje, sibe nesitolo sokunethezeka esisithinte ukuze sithole usizo. Ibhizinisi belishintsha ubunikazi futhi umnikazi odlangile onenethiwekhi emangalisayo wayedayisa ibhizinisi kwabanye abanikazi abasha abanekhono. Nakuba ayeqhubekela phambili, wayekhathazekile ngefa lakhe futhi wayefuna ukuqinisekisa ukuthi abanikazi abasha bayaphumelela. Njengoba babengasakwazi ukuthembela wakhe inethiwekhi, usithinte ukuze abone ukuthi singakhulisa yini ukuqwashisa futhi sifune ku-inthanethi.

Yebo, singakwazi. Sibonise izinkinga ezimbalwa ezilenga phansi ngobukhona bazo bewebhu kanye nokuxoxisana nokuthambekela kwakamuva embonini yakhe. Nakuba ayekholelwa ukuthi isidingo sokuba inkampani yakhe inciphe, sithole ukukhula okukhulu nokwanda ku-inthanethi. Isitolo sakhe sendawo sasinohlu kanye nesilinganiso sokuya ezweni lonke - akakaze asebenze kulokho ngokwedijithali kwazise wayethembele kunethiwekhi yakhe.

Njengoba sasisondela ekuxoxeni ngesabelomali kanye nesiphakamiso, waqala ukuhlehlisa ngokuthi isabelomali sakhe sasincane. Sixoxile ngenethiwekhi yakhe neminyaka eyayithatha ukuyakha. Saxoxa ngesidingo ayesidinga ukuze anakekele futhi akhulise ibhizinisi. Wahlehla wathi ubona sengathi lokho kungase kumoshe imali, wavele washintsha indawo ayeseyakhile engazange imsize ngalutho ibhizinisi lakhe. Siphinde samtshela amasu esasizowasebenzisa - ukuthi kwakungeyona isayithi nje, bekuwuphawu, ukukhushulwa komkhiqizo, okuqukethwe, ukuqwashisa ngosesho, amakhono e-e-commerce ... akazange ayeke.

Zombili izibonelo yizinkampani ezazinamandla amakhulu. Okokuqala, sisize ngempela ukufinyelela nokukhulisa amandla futhi kuholele ezigidini zamaRandi emqondweni wenkampani. Futhi ngingakuqinisekisa ukuthi imali yethu engenayo ibiyingxenye yalokho. Eyesibili yayinamandla ezigidi zamaRandi, kodwa umnikazi wayo wayevele engakwazi ukuyibona kungakhathaliseki ukuthi sizame kanjani ukuyichaza. Mhlawumbe besingayishuna kahle isithembiso ngezinzuzo ezithile… kodwa ngiyangabaza ukuthi bekungasiza. Sisadinga ukuthenga kusuka kuklayenti kanye nokutshalwa kwezimali okukhulu okwenziwe ukuhambisa inaliti.

Ngakho sahamba. Futhi lapho esicela ukuba sibuye sizoxoxa ngokuqhubekayo, samazisa ukuthi kufanele siqhubeke. Sibe namathemba abalibonayo ithuba kanye nomthelela owenziwe umsebenzi wethu kwamanye amakhasimende.

Ingabe uzosungula isu ledijithali? Kungenzeka… uzothola i-ejensi ethile ezomenzela umsebenzi othile. Umuntu owethemba ngokweqile, akhiphe iphrojekthi noma umkhankaso, bese ehamba nemali encane bese iklayenti lingenzi kangcono. Ngifisa sengathi ama-ejensi awalambi kangako futhi abaningi bangatshela abalindelekile thatha uhambo. Eminyakeni edlule, ngangingeke ngikusho lokho.

Eminyakeni edlule, ngangingeke ngikusho lokho. Bengingasho ukuthi kuwumsebenzi wethu ukufundisa amathemba namakhasimende ethu. Uma bengaliboni inani kanye nokutshalwa kwezimali okwakudingeka kwenziwe, kwakuyiphutha lethu lelo. Kodwa ngeke kusaba… m nje ngeke ngisamosha isikhathi sami ngizama ukukuchaza.

Angizange ngibaleke ngesonto noma ngaphezulu kwalokho Abakhangisi bebeyingxenye yenkinga, ngokuvamile ukubeka okulindelwe okukhulu ngezindleko eziphansi ngendlela ehlekisayo. Ngenxa yalokho, iklayenti alilokothi liphumelele futhi, njengoba izindleko zezinsizakalo elizikhokhele zingazange zisebenze, liyangabaza ukutshala imali eyengeziwe. Uma wonke umuntu ekhuluma ngokuthi kulula kangakanani lezi zinto (uma kungenjalo), sinenkinga yemboni futhi.

UCABANGANI? Ingabe ngingaphambi kwesikhathi ekuphenduleni kwami? Mhlawumbe kade ngikwenza lokhu futhi ngivele ngiphenduke isilima.

 

 

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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